BlackBerry lowers BBM Custom PIN pricing for a limited time!

To go along with their device sale, BlackBerry is also offering a bit of a sale through their BBM Shop as well wherein you can grab a custom BBM PIN of your own for only 99 cents. Although some may have taken advantage of this offer earlier as it seemingly appeared early accidentally, BlackBerry has now made it official and is even offering those who paid $1.99 for a custom PIN to update their subscription to the new pricing.

Since launching in March, we've had many people express their love for their Custom PIN and share how easy it has been to add new contacts to BBM. Because we know you're loyal to BBM, we don't want you to miss out! We are making it easier than ever to get your Custom BBM PIN.

For a limited time, you can get a Custom PIN subscription from the BBM Shop for 99 cents per month.

Your Custom PIN is easier for you and your friends to remember and will add some personality. Use your nickname, your company name or something that's personal to only you – the options are endless.

Remember, PINs must be 6-8 characters long, and can include numbers and letters only, and are not case sensitive. Don't forget, special characters cannot be used.

Check out the video below on getting started with Custom PINS. The video uses an iPhone but the process is the same across the board.

As mentioned, if you already purchased a custom PIN and want to get in on the new, limited time pricing, you can update your subscription from your device by using the following directions.

  • Step 1: Make sure you download the latest version of BBM.

  • Step 2: Visit the BBM Shop and tap the Custom PIN Subscription icon.

  • Step 3: Tap 'Update your Subscription' and follow the instructions on the screen.

Here's the real question though. Does the new, lower pricing make you any more likely to go ahead and purchase a new custom PIN? For me it did, I renewed my subscription at the 99 cent pricing last week and will keep it as long as it stays at that pricing, which BlackBerry has confirmed – it will.