After the official BlackBerry KEYone unveiling during MWC 2017 in Barcelona, TCL Communications is now celebrating the UK launch of its new Android powered BlackBerry smartphone at Selfridges, Oxford Street store in London. BlackBerry KEYone will be available in limited quantities for £499 GBP at Selfridges and will be available to purchase from Carephone Warehouse stores nationwide starting May 5th.

In addition, the BlackBerry KEYone is also listed on the staging page at Vodafone UK. KEYone offers the best of the BlackBerry-Android software experience with the premium build quality and features you'd expect from a modern smartphone.


London – 27th April 2017 – Today, TCL Communication, a leading global smartphone manufacturer and global smartphone licensing partner of BlackBerry Limited, celebrates the UK launch of its new BlackBerry smartphone – BlackBerry KEYone, at Selfridges, Oxford Street, London. It is the first of our retail launches globally of the BlackBerry KEYone, released from TCL Communication under a new brand licensing agreement signed in December 2016 with BlackBerry Limited. Following the Selfridges launch, the BlackBerry KEYone will be available to purchase from Carphone Warehouse stores nationwide from May the 5th.

Speaking at the BlackBerry KEYone launch event at Selfridges, Johnathan Young, UK Country Manager for BlackBerry Mobile said "We are delighted to launch the BlackBerry KEYone first in the UK with Selfridges. Selfridges, voted world's best department store three times consecutively have been a longtime supporter of BlackBerry. Our retail strategy is to be where our customers are and, as a multichannel retailer dealing in the premium end of the market, Selfridges reflects BlackBerry KEYone's identity in the smartphone market."

"We want to congratulate BlackBerry Mobile on the UK launch of the BlackBerry KEYone." said Bosse Myhr, Selfridges Director of Technology, Home and Menswear "We are thrilled to be the first UK retailer to offer customers the BlackBerry KEYone at our flagship Oxford Street store and provide them with a premium smartphone that aligns with their unique and discerning style."


BlackBerry KEYone pairs the best of BlackBerry's software and security with TCL Communication's commitment to delivering high-quality, reliable smartphones to customers around the world.

Beyond the iconic BlackBerry design that's been curated for the modern user, the BlackBerry KEYone comes with a number of additional features that truly reinvents communications for the professional consumer.

  • Built to last – An iconic BlackBerry smartphone made reliable for the demanding user, the BlackBerry KEYone combines a sleek aluminum frame and soft grip textured back built to offer the best in durability.

  • Runs Android™ 7.1 Nougat – giving users access to the entire Google Play store and apps - and will receive Google™ security patch updates.

  • The keyboard reimagined – Forget what you knew about keyboards, the BlackBerry Smart Keyboard goes beyond typing. It can be easily programmed to launch up to 52 customizable shortcuts, providing even greater ease of use. …And use it to scroll through web pages, the picture gallery or to take a picture.

  • Loaded with BlackBerry® Hub® – Bringing all your messages into one consolidated place; including emails, texts and messages from any social media account.

  • Unrivalled security features – The BlackBerry KEYone is designed to offer the most secure Android smartphone experience possible.

  • Long battery life – Featuring the largest battery ever found in a BlackBerry smartphone, the BlackBerry KEYone offers roughly 26 hours of mixed use, thanks to its 3505mAh battery.

  • Impressive photo quality – The BlackBerry KEYone includes a 12MP rear camera with an industry leading camera sensor that captures sharp, crisp photos in any light. And for when you have to take a video conference on the go, it includes an 8MP front camera with fixed focus and 84-degree wide angle lens.

The BlackBerry KEYone is available exclusively at the Home and Tech department at Selfridges, Oxford Street, London for a limited period, at the price of £499 GBP.

For more information about the BlackBerry KEYone please visit

About TCL Communication TCL Communication Technology Holdings Limited (TCL Communication) designs, manufactures and markets an expanding portfolio of mobile and internet products and services worldwide under three key brands – TCL, Alcatel and BlackBerry. The company's portfolio of products are currently sold in over 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific, TCL Communication ranked as a top-10 global smartphone manufacturer by IDC. Headquartered in Hong Kong, TCL Communication operates nine R&D centers worldwide, employing more than 13,500 people across the globe. For more information, please visit

TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners. Alcatel is a trademark of Alcatel-Lucent used under license by TCL Communication.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, used under license, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.