BlackBerry Jam Europe has drawn to a close and what a super event it was. This was my first time at a developer event of this scale and I must say that BlackBerry did an amazing job from start to finish. The venue for the Jam was organized to perfection. All the staff, both BlackBerry and outside agencies, were extremely efficient and as far as I could see there were no glitches over the two day festivities.

In terms of the news that we got -- it wasn't massive, but I didn't expect it to be due to the nature of the event. The new API's now available to developers will be super handy in allowing them to get their apps ready for the BlackBerry Q10 that is due for release in the not too distant future. To go along with the API's we saw for the first time the Dev Alpha C, sporting a hardware QWERTY keyboard. Clearly it isn't a glorious as the Q10 but it wouldn't be. It's rather tasty though and devs that qualify for the handset will be well on their way to churning out some great apps for us.

I suppose the Limited Edition BlackBerry Z10 stole the show for me. Although there is not much difference between it and the black and white versions it does look wonderful in that Ferrari red. The Elite devs who managed to get one at the Jam all had big smiles on their faces as they proudly displayed their new prized possessions.

As you would have seen from the above video there was one thing that came across very clear from us taking to developers - and that is the love and support that BlackBerry are giving the developer community. This isn't something new but as the number of BlackBerry devs should now grow, due to BlackBerry 10, there will be a lot more love to go around. BlackBerry values its developers immensely and the feeling is two way. Holding events like the Jam will cost BlackBerry a lot of money but they clearly feel it is worth it to show their appreciation to the community.

Nice job BlackBerry. Jam Europe is another success story in the bag. Roll on the next one.

Latest And Best Prime Day Deals

Amazon's Fire TV Cube is down to just $70 thanks to this Prime Day deal
Amazon Fire TV Cube
$69.99 $119.99 Save $50

Save $80 on the Neato D4 robot vacuum during this Prime Day Lightning deal
Neato Robotics D4 Alexa-enabled laser-guided robot vacuum cleaner
$319.99 $400.00 Save $80

Time is running out. And so is the supply. Grab it while you can.

Grab TCL's 32-inch 720p Roku TV for less than $100 in this Prime Day Lightning deal
TCL 32S325 32-inch 720p Roku TV
$99.99 $130.00 Save $30

Act fast while you can. These Lightning deals tend to sell out quick.

The Ring Alarm security system is reaching new low prices for Prime Day
Ring Alarm home security systems

Various configurations of the Ring Alarm are discounted to their best prices yet exclusively for Prime members at Amazon through Tuesday night to help keep your home secure.

The Sonos Beam Prime Day deal includes a $40 discount and 2 $50 Amazon gift cards
The Sonos Beam Prime Day deal includes a $40 discount and $100 in Amazon gift cards
$359.00 $499.00 Save $140

That's just so much savings in one deal. You'll have to wait for the physical gift cards, but that's basically $100 to spend however you want.

Prime Day dropped this PlayStation 4 console bundle to just $250
PlayStation 4 Slim 1TB console with Marvel's Spider-Man and Horizon Zero Dawn
$249.99 $359.98 Save $110

This deal on the PlayStation 4 Slim console saves you $50 off its regular price while also including Marvel's Spider-Man and Horizon Zero Dawn Complete Edition for free. You'll just need an Amazon Prime membership to snag it.

The newest device in the Echo family, the Show 5, is now down to just $50
Echo Show 5
$49.99 $89.99 Save $40

It's only been on the market since May, but it hasn't escaped the Prime Day price cuts.

Amp up your home security with these huge Prime Day discount on nearly all Ring products
Save on Ring products today only

Whether you need a video doorbell, whole home alarm system, or some lights to brighten a dark area, Amazon has it all marked down today!

More Prime Day Deals