BlackBerry invites you to work wide with the all new BlackBerry Passport. In their latest promo, BlackBerry is showing off the Passport and some of it's best features — from the innovative touch-enabled keyboard, to the expansive square touch screen.
If this spot doesn't get your BlackBerry blood pumping, I don't know what will. Check it out and let us know what you think!!
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Reader comments
BlackBerry invites you to work wide with Passport promo video
the device is no doubt an amazement
Nice, will be interesting to see what BlackBerry has for advertising plans over the next 6 months
Posted via CB10
I thought it was a very well done ad that did a good job of showing what a wider screen can do for you. Definitely have a specific demographic in their sights. For sure people carrying that phone will get noticed. I think that was one of the downfalls of the Z10, most people didn't notice it as anything special in your hands, looked like every other phone out there. Lets hope they can get it into enough hands to have people realize they still exist.
I agree. I got my Z10 in August 2013, whilst in college, and many people would ask me if it was a new iPhone.
Agreed. I love how they show the Passport in real situations against the standard iPhone like form factor and how the professionals brush it aside when things get serious.
Regarding getting noticed, BlackBerry needs to offer up more ways to customize their phones or get third parties like Colorware to help. My metallic yellow "oreo" Z10 grabs lots of attention and praise, almost as much as my Passport :)
Posted via CB10
Brought tears to my eyes. Very proud of Blackberry right now!
Hi Adam, thanks for posting this. (There's a typo in the first paragraph, though: "BlackBerry is showing off the Passport and some of it's best features". it's should be its. :) )
Just saw this.. very nice indeed. Finally BB is doing smart things with their marketing.
When we can find this beast machine in India ......plz johnny (john chen)tell us...we are eagerly waiting to kick IOS and android ppl butt's who degraded my lovely z10
Posted via CB10
Only problem it makes the white one look huge
Posted via CB10
Awesome!
Posted via CB10 - Powered by Q10
looks cool
All my past devices have been black, but that white Passport gets increasingly beautiful the more I see it... sigh, Passport, you just might be my next great love...can't wait to get my hands on you.
I love it
Posted via BlackBerry Z3
So good commercial, I already ordered mine, next Monday.... :)
With my...what? A BlackBerry?! Yeah!
Sharing the video!
Also share our devices experience proudly to everyone. Love the passport
With my...what? A BlackBerry?! Yeah!
Work wide......niiiice
Posted via CB10
Work wide - world wide! With your Passport!
BlackBerry? I premdict the future's gonna be chenomenal!
Sick!
Have used android, ios but I came back to use BlackBerry. Have q10 now. I don't care if I belong to the 1%. Proud to use BlackBerry. Can't wait to try BlackBerry Passport.
Posted via CB10
Wow. Another great advert. But why is this not on tv?!
Posted via CB10
Great video. Now get it on the air. Will definitely bring in the right customers.
Would be nice to see this on evening Television ads! Spread ads like everywhere.
Posted via CB10
Love the female pilot at the end. Very nice, BB. Good job. :-)
Sent from my sexy white hot Z10 in Sin City ;-)
Cool - as per weird - just need to get this on to all of the Business Week TV shows. So I doubt many of us with see it :-) Just kidding.
Nice commercial. Great tag.
Posted via CB10
Put it on TV.. now
Posted via CrackBerry App
Goosebumps!!
Busy day at work haven't had time to look at ANYTHING BB except download and install Blend.
LOVE this commercial ... delivers professional and specifically and efficiently the point of creating the Passport!! Well done BlackBerry Well done!!!
Excellent video. Hope it makes it on TV and sporting events.
Posted via CB10
Promotional is sleek and informative.
The subtle display format comparisons are on the money!
Posted via CB10
Good good good !!!
Posted via CB10
Nice one!
9300, 9700, 9780, 9900, white Z10 Dominican Republic
Well, i hope they do a better job promoting this than they did with the z10 and 30. To this day i still run into people that never heard of either of them.
Posted via CB10
Just saw the above video.
I didn't read your posts....so let me say this before I do.
Blackberry is not following all the other phone makers and trends. It is setting its own path, for a niche or group that needs something that works!
Great video.
Looks like a great phone.
i'm completely eating up these official Passport videos, each one gets better and better...gah! thx CrackBerry!
If only it came with a Dual SIM... than it would be absolutely perfect for me!
Posted via CB10
Or the Movirtu functionality....
BlackBerry? I premdict the future's gonna be chenomenal!
Some people aren't staying up with the news......
Posted via CB10
Praying they will start showing this video off. I love it. Classy, professional and nice subtle messages.
Posted via Q10 with 1154
Amazing.. bye bye laptop..
Q10 on T-Mobile
Whoopass!
Posted via CB10
Love it
Z10STL100-2/10.3.0.1154
Omg!!! I did not want a passport ever... until I saw this video!!! I want one now! Gimme gimme gimme! And take my money!!!
Finally posted from my BlackBerry Z30
Gotcha.... sucked right in!
This neeeeeds to get out and happen on a, ahem... wider scale!!!
ROTFL :-))))
BlackBerry? I premdict the future's gonna be chenomenal!
Thats why BB needs to advertise... Lets share this on our Facebooks and twitters for everyone to see...
I'm now starting to love the white BlackBerry Passport. :)
Posted via CB10
Great video, but most of the lines seem forced. "We must not only know the question but be able to answer them quickly... TOO"
Forced because you extrapolated what was said ... not stating what actually was said.
"We must not only know the big picture, but be able to make important decisions at a glance"
Nice
With launch of passport BlackBerry has tried to cover the different segments of vocation. Lawyer, business tycoon, automobile manufacturer, aviation and marketing. But what I fail to understand is the Comparision of passport with Z10look alike (in the car). As there are tablets and playbooks having more wider screen than passport 's. So what I feel is, highlighting more on the features will give extra mileage for passport. Some part of the ad was misleading. When the lady pilot puts blackberry passport over a travelling passport. In any cas a device is not going to replace documents ability or so to say reliability. All the best!!!!
Posted via CB10
You're obviously not connected to a work environment that empowers forward thinking:
Acrobat PDF documents with Digital Signatures (approvals for purchase requisitions)
SAP - entering purchase requisitions and approving purchase orders for said approval above
BES10/12 Administration ... this ALONE can benefit on the Passport vs holding the device sideways and then having to bring up a virtual keyboard that covers 3/4 of the screen displayed
Is Passport wider than Z30 (horizontally) ?
They should air it as a commercial not just a YouTube video that only BlackBerry fans will see.
BB 4 ever
Look BlackBerry, of course you are looking into tapping into the business market which is fine. But to make inroads into the rest of the world you will have to show that you can have fun with the Passport. Just get the rights to HLATN hip to be square and start selling it like the cool phone it is.
Posted via CB10
+1000
Sent from my sexy white hot Z10 in Sin City ;-)
Hahaha. Like it! Now that's a low cost, high impact consumer sales tactic!
BlackBerry uses the song in an ad, sales go well, song is re-released: synergy!
Posted via CB10
A new beginning for BlackBerry.... that's it... now it's time...to 10.3 update
Oh I love this commercial, I hope it gets played on air as frequent as the Galaxy or iPhone commercials #WorkWide
Posted via CB10
Don't hold your breath.
Posted via CB10
If BlackBerry intended this to be a consumer device, perhaps they would buy the airtime. For corporates (known in my business as B2B, business to business) they should be equipping their direct sales teams to visit the IT departments of major and lapsed customers.
This type of advertisement is more one that says "hey consumer, we've got a new, sexy product " but it won't get copious airtime. BlackBerry hasn't the money for that yet. And I know they have a few billion in the bank. I think consumer sales of the Passport will be mostly by word of mouth to start with.
Posted via CB10
The coveted chickie-mcchickerson market. I hope their whole campaign doesn't hinge on this demographic, they'll be the last to adopt this phone. All though I'm grabbing one today. Anyone want a Z30? http://tinyurl.com/lelhmqy.
Posted via CB10
I've already shared it on FB... share this video with all your friends...
WOW WOW WOW WOW..... advertise...
Kool
Posted via CB10
Awesome video! I love how it keeps showing people putting aside their iPhone! Gotta love that.
Posted via CB10 and my z10
I'm agree with you. The ad itself is really cool and that is the best part of it.
Comparative advertising.
Gotta love it, if you favor the superior product...
BlackBerry? I premdict the future's gonna be chenomenal!
+1 to that.
It's obviously such a nice placement of a subliminal message that no fool has complained so far about the presence of non-BB devices in the video.
Posted via CB10
Very nice.
Tim Smith from my Z10 on Rogers
Superb clip. This is even better than the other, but I only have one question:
Who will see this outside of the BlackBerry fan clubs?
F******ing Awesome phone.
now that is the type of commercial that needs to be aired all over. Hope Tmobile has a change of heart and picks this up.
Nice....great new tag line. Obviously, selling the new wide foot print with no mention of OS10. They should go with BlackBerry QNX OS. People stir have no clue in the USA that there is a faster OS that doesn't crash when browsing...or that is above BBOS 6 on legacy devices.
Posted via CB10
Nice commercial, hope BlackBerry get it out "there"! People need to see the new blackberry!!
Posted with My awesome Z10
The pilot using it! I'm a pilot and I can tell you more aviation apps and integration would be nice! Like an electronic knee board.
Z10 via CB10
That's was sweet she turned out to be the pilot.
Posted via CB10
I like the new Tag like " Serious Mobility for Serious Business"!!!!!
... yeah, but down south they are still using
BlackBerry... "Get er' dun"!
Shared!
Posted via CB10
That white passport tho....:drools:
Posted via CB10
That thing looks nice
Posted via CB10
Nice. I hope I can use it. I'm a physician by profession btw.
Oh please! "Work Wide"!? I hope that they didn't pay too much for that idea.
Z-30 / STA100-5 / 10.3.0.1154 / T-Mobile USA
It looks huge in the Asian lady's hands.
Posted via CB10
So do other things...
Posted via CB10
Lol!
Great clip get it all over TV Face Book, Twitter FAST like NOWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW
Was that Drake? Or lookalike
Posted via CB10
I head a small consulting firm. We will be moving to the Passport.
Can you tell me what was the main feature that you liked?
Posted via CB10
The fact that there's not an Android device or iPhone device that comes even close to the productivity of Passport w/BB10. In short - it's not "what's so great with Passport" but it's the inferiority of the other platforms. Unfortunately, if the presence of Instagram's and crappy games gets to be the deciding factor for which platforms companies choose to use, then god help us all. My wife works for the government and they went all iPhone. Her productivity for email, scheduling, getting stuff done on the go is just far below what I can do on BB10.
well said!!
There are many products I just wouldn't recommend to friends or business contacts, but my trusted Q10 I've recommended east & west. I'm the CEO of a technology company, and we run a BYOD strategy, but seeing how many other companies that have IT or Admin groups that dictate iPhone ("oh, it's the most secure device" was what my government-employed wife was told - complete bullshit of course!) or Android ("so many apps" - yeah, right). They just don't consider all the minutes (that add up to hours and days) that are lost by the inferior productivity. I'm not enforcing BB10 in our company because I don't believe in that, but when I see my VP's fiddle around with their Android's trying to figure out how to get on a concall or a webex I silently shake my head thinking Chen's got a job to do!
Oh, and Passport ordered from the UK. Putting my money (personal, not company money) where my mouth is.
Well done, I to have ordered from the States for arrival in Australia soon. Its great to watch others struggling to simple functions. On Ios
Posted via CB10
I was taken by Blackberry Blend. Windows, back in the day, tried a vestigial version of this with its briefcase, but killed it years ago. It only allowed us to move data from computer to computer. Still, it helped.
For us, with multiple 'Berry's, tablets, laptops and a desktop or two is exciting and a must.
Here are the deets of Blend (http://m.crackberry.com/blackberry-blend-brings-power-and-security-black...):
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+ Never Miss a BBM™ or Text Message: BlackBerry Blend brings all your BBM and text messages from your BlackBerry smartphone to an integrated messaging hub now available on your computer and tablet.
+ Use Your Smartphone as a Mobile Network Hub: Gain secure access to work email, calendars and important files on any device connected to BlackBerry Blend.
+ Transfer Files Across Devices: Save files from your computer to your BlackBerry smartphone so they are accessible on any device connected to BlackBerry Blend
BlackBerry Security, Across Your Devices: Powered by the BlackBerry device through the BlackBerry network, this seamless experience is also secure. And IT Administrators can rest easy, as they have the ability to set BlackBerry Blend parameters for users that match their security guidelines.
+Unified Calendar Management: BlackBerry Blend merges all of your work meetings, personal appointments and events into one view.
+ Connect Anywhere, Anytime: BlackBerry Blend can connect wirelessly via Wi-Fi or cellular connection, or wired through the USB port on your PC. Once connected, use your BlackBerry® ID on your computer and tablet to connect to BlackBerry Blend.
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I pity my competitors.
Poor bastards.
You have to understand why the government went all iPhone. They can be sure Apple still there in 5 years. Same can not said for BlackBerry. It's crunch time for BlackBerry.
Z10 LE (red) #00167 OS10.2.2.1531 Q5 (red) OS10.2.2.1531
St8pid comment X,'D
Posted from zee flicking coolest smartphone evah!
In addition to running my company, I'm a visiting professor in a school of public affairs at a major university. The "government" is not a single, monolithic entity and includes public hospitals, universities, local, state, national governmental employees and those on international assignments.
For example, the President has a BlackBerry.
The "government" did not go "all iPhone." Your premise is non-factual and silly.
Posted via CB10
Angela & Barack will NOT go spyPhone.
There is a small sub-segmentof the population / workforce that needs this level of security and productivity. I hope it's enough for BBRY to thrive on, so "we" can continue to enjoy our de-vices...
:-)
BlackBerry? I premdict the future's gonna be chenomenal!
Love it!
Posted via CB10 on my Z30
Nice looking spot. I'm seriously impressed.
Me too! Work wide worldwide!
Swiped via CB10 with my T-Mobile USA (Only T-Mo rep still pushing ) Z30 (STA100-5), son! The Thor's Hammer of phones! Member of "Club Z30 "..... the most exclusive club in mobile. Once you go BlackBerry, everything else is wack-berry! #longestsignatureever
Awesome video but it won't do anything if no body sees it....
Posted via CB10
Shades of the great adds that were on the internet for the Z10 but never got aired... we ended up with seriously confusing superbowl ad and something about a magic carpet.... please no repeat BlackBerry....
Posted via CB10
A couple million dollars on each major network should sell a couple million Passports, but I agree BlackBerry doesn't have the chutzpah to spend it.
Crack-a-lackin' since '08