I first noticed the new "Love what you do" (or "Do what you love") BlackBerry campaign while watching the MLB playoffs. The broadcast was sponsored by BlackBerry so there were a few commercials touting the new tagline. I have to admit I love the new ads, aside from the fact that none of them really even show a BlackBerry. In addition it looks like BlackBerry.com has had a bit of an overhaul as well (nothing major - just a bit of a splash-screen update and some funky colors). There are a few variations of the new commercials floating around the airwaves, but the video above is the only one we've been able to track down. Head over to BlackBerry.com to check out the new look.