Each year, the Milken Institute Global Conference attracts leaders in business, finance, government, public policy, academia, philanthropy, law, science, news media and more to exchange ideas and attempt to solve some of the world's toughest challenges and this year, the conference will be held on April 26 - 29 in Beverly Hills, CA. Global Conference 2015 will have over 650 speakers covering a wide array of topics and among them will be BlackBerry CEO John Chen and Chief Evangelist Mark Wilson as well as Patrick Soon-Shiong, Chairman and CEO, NantWorks, LLC.
Health Care in the Digital Age
Mobile, big data, the Internet of Things and social media are leading a revolution that is transforming opportunities in health care and research. Extraordinary advancements in mobile technology and connectivity have provided the foundation needed to dramatically change the way health care is practiced today and research is done tomorrow. While we are still in the early innings of using mobile technology in the delivery of health care, evidence supporting its potential to impact the delivery of better health care, lower costs and improve patient outcomes is apparent. Mobile technology for health care, or mHealth, can empower doctors to more effectively engage their patients and provide secure information on demand, anytime and anywhere. Patients demand safety, speed and security from their providers. What are the technologies that are allowing this transformation to take place?
- Michael Milken, Chairman, Milken Institute
- Anna Barker, Fellow, FasterCures, a Center of the Milken Institute; Professor and Director, Transformative Healthcare Networks, and Co-Director, Complex Adaptive Systems Network, Arizona State University
- Atul Butte, Director, Institute of Computational Health Sciences, University of California, San Francisco
- John Chen, Executive Chairman and CEO, BlackBerry
- Victor Dzau, President, Institute of Medicine, National Academy of Sciences; Chancellor Emeritus, Duke University
- Patrick Soon-Shiong, Chairman and CEO, NantWorks, LLC
From Marketer to Influencer to Global Brand Shaper
The role of the chief marketing officer is no longer just about marketing. More than ever, CMOs must be myopic about the consumer, fanatical about innovation and exert strong leadership in the C-suite. Increasingly, the chief marketer's job is defined by the digital media that consumers rely on to research and buy products, and by a global marketplace that requires an awareness of many cultures. In this fast-changing environment, how can marketers effectively take their companies to the next level? How do they protect their brands and corporate image when a blog post or tweet can set off a global reaction? What impact is this evolving consumer landscape having on brands and their reach?
- Cecilia Arradaza , Executive Director, Communications, Milken Institute
- Beth Brady, Senior Vice President and Chief Marketing Officer, Principal Financial Group
- Matt Derella, Vice President, U.S. Sales, Twitter
- Hannah Grove, Chief Marketing Officer, State Street
- Mark Wilson, Chief Evangelist, BlackBerry
I've mentioned a few times now that BlackBerry is moving into doing a lot of stuff that we might not always necessarily hear about and the Global Conference is one of those things. While most folks reading this won't be able to attend Global Conference 2015, we'll hopefully get to see some of the discussions from the event as the Milken Institute notes the panels and interviews will be uploaded to their YouTube channel, plus they have several other social outlets they'll be using. You can follow along yourself that way plus, we'll post whatever is relevant.