BlackBerry CEO John Chen and Chief Evangelist Mark Wilson to speak at Global Conference 2015

Health Care in the Digital Age

Mobile, big data, the Internet of Things and social media are leading a revolution that is transforming opportunities in health care and research. Extraordinary advancements in mobile technology and connectivity have provided the foundation needed to dramatically change the way health care is practiced today and research is done tomorrow. While we are still in the early innings of using mobile technology in the delivery of health care, evidence supporting its potential to impact the delivery of better health care, lower costs and improve patient outcomes is apparent. Mobile technology for health care, or mHealth, can empower doctors to more effectively engage their patients and provide secure information on demand, anytime and anywhere. Patients demand safety, speed and security from their providers. What are the technologies that are allowing this transformation to take place?

Moderator

• Michael Milken, Chairman, Milken Institute

Speakers

• Anna Barker, Fellow, FasterCures, a Center of the Milken Institute; Professor and Director, Transformative Healthcare Networks, and Co-Director, Complex Adaptive Systems Network, Arizona State University
• Atul Butte, Director, Institute of Computational Health Sciences, University of California, San Francisco
• John Chen, Executive Chairman and CEO, BlackBerry
• Victor Dzau, President, Institute of Medicine, National Academy of Sciences; Chancellor Emeritus, Duke University
• Patrick Soon-Shiong, Chairman and CEO, NantWorks, LLC

From Marketer to Influencer to Global Brand Shaper

The role of the chief marketing officer is no longer just about marketing. More than ever, CMOs must be myopic about the consumer, fanatical about innovation and exert strong leadership in the C-suite. Increasingly, the chief marketer's job is defined by the digital media that consumers rely on to research and buy products, and by a global marketplace that requires an awareness of many cultures. In this fast-changing environment, how can marketers effectively take their companies to the next level? How do they protect their brands and corporate image when a blog post or tweet can set off a global reaction? What impact is this evolving consumer landscape having on brands and their reach?

Moderator

• Cecilia Arradaza , Executive Director, Communications, Milken Institute

Speakers

• Beth Brady, Senior Vice President and Chief Marketing Officer, Principal Financial Group
• Matt Derella, Vice President, U.S. Sales, Twitter
• Hannah Grove, Chief Marketing Officer, State Street
• Mark Wilson, Chief Evangelist, BlackBerry