BlackBerry App World Vendor Portal improvements on their way

In getting ready for BlackBerry 10, there is a lot of improvements coming to BlackBerry App World as a whole. Some of those improvements are consumer facing, some of them are developer facing and some of them affect both developers and consumers.

The most recent announcement fits under the last category and is pretty great to finally see implemented. Starting this month, BlackBerry App World will be able to support "Improved Relevance Marketing Meta-Data". You're probably wondering what that fancy wording means to you though, so let's have a look at what it means to everyone.

  • Developers - Will be able to provide device specific meta-data when they upload new apps. For example: When an app that supports BlackBerry OS, BlackBerry PlayBook tablets and BlackBerry 10 gets submitted, developers can do it all under a single application submission instead of three – all the while maintaining distinctive descriptions and screenshots for each platform.
  • Consumers - When you update from BlackBerry OS smartphone to BlackBerry 10 or buy a BlackBerry PlayBook tablet, your apps can quickly and easily be reinstalled via My World when supported. In addition to that, as a customer you'll only see see descriptions, screenshots, reviews and more for your platform. ie: You'll never see a BlackBerry OS based review on a PlayBook app.

Overall, it's a great change for both developers and end-users. If you look in BlackBerry App World now, you can often see BlackBerry OS screenshots used for BlackBerry PlayBook apps. With the new changes this should no longer be possible as developers can provide seperate info for each platform, all in one upload. If you're looking to learn more about the improvements, you can hit the BlackBerry Dev blog link below.

Inside BlackBerry Developer Blog