BlackBerry customers in India looking to get their hands on either the DTEK50 or DTEK60 will be pleased to know BlackBerry has partnered with Optiemus to bring both devices to market. Announced by Alex Thurber at an event in India, the mid-range DTEK50 will be available for Rs. 21,990 while the higher-end DTEK60 will be available for Rs. 46,990.
"India is a very important market for BlackBerry," explained Alex Thurber, BlackBerry's Senior Vice President of Global Device Sales, during the official launch event in New Delhi on Monday. "[Our] partnership with Optiemus Infracom strengthens our network of key partners in India, and enables us to deliver our secure BlackBerry Android experience to more customers. As we implement a new strategic direction in our Mobility Solutions business, we will continue to leverage third parties to distribute and market BlackBerry handsets."
Reader comments
BlackBerry and Optiemus announce the DTEK50 and DTEK60 in India
Just got the DTEK 60 and have been spending the last few days getting used to it. It's definitely a high end phone but like the reviews say - it is a stock Android with the BB software added on. I like the Hub and the BB Keyboard etc but there can be improvements made to the interface. Hopefully Blackberry will be working on the interface as more feedback comes in.
Really like the Dark theme on the Hub - really does help improve readability besides looking great.
Turned off the Convenience keys as it kept interfering with the Space Bar on the Key board app.
.....why don't they sell the DTEK60 for $50? I bet it would sell well then....
As an aside I will buy one next year a few days before my whatsapp dies, in Jamaica whatsapp is the defacto messenger service, though my wife and I still message via BBM she has a Q10
(the BBM video calling is awesome and rock solid)
Passport Silver Edition 10.3.2.2836
Heck yeah!
Via my BlackBerry Passport running the latest QNX software release on WINDmobile DC-HSPA+
Dtek 60..best andriod phone. Period.
Posted via CB10
what BlackBerry is doing now by launching android phones are great, but, I personally don't like tcl to design BlackBerry,
Bad pricing...
And as usual market will prove BlackBerry decision on the pricing of dtek 60 is right or wrong.
Posted via CB10
BlackBerry is trying to improve the smartphone sales I believe, and If BlackBerry needs to sell their products well in price sensitive market they should price it accordingly . The BlackBerry does have right to fix their prices for their products, but it doesn't mean all their ridiculous decision on pricing will be accepted by the market. If BlackBerry needs to sell good amount of hardware price it good otherwise don't except good response from Indian market, as simple as that.
Posted via CB10
If you can't afford it because it's expensive, then you're not the target market. Simple as that. Got feeling deep inside you really want a 60 but your pocket won't allow it. So you whine out of frustration. Not BlackBerry's problem. Am I right or am I right?
Posted via CB10
Lol...
Posted via CB10
All of those who are complaining about the price, let your friend or cousin get it for you from the US of A.
Every Country has its taxes. Look at UK pricing £475.
A true loyalist of BlackBerry!
Posted via CB10
Awesome.
Posted via CB10
This can only be good, more and more sales.
As usual market will give best answers to BlackBerry ...
Posted via CB10
So, in the U.S., the DTEK60 is ~67% more expensive than the DTEK50. In India, it's ~114% more expensive. I don't understand why that is.
It's expensive because it's a high-end phone.
Good pricing on the DTEK50!! I will be getting mine as soon as it is available, hopefully this weekend. I think the price on the DTEK60 is kept much higher to differentiate the two products.
Posted via CB10
+1
Posted via CB10
The DTEK50 is an amazing phone. I don't think you'll be disappointed.
Ohhh god, give some sense to them while pricing in india, a big noo for now, I will wait one more year to come down the price of dtek60
Z30STA100-2/10.3.2.2876
Here we go with all the cheapos in India
"Over priced" "BlackBerry fail"
Stick to your cheap androids... great price IMHO
Posted via CB10
Hey don't make it personal by going on Country, we are not cheapos we are sensible enough not to invest in dead company and their highly over priced device which doesn't even as best as it was once. So yeah good for you, buy it and proof that your one blind sheep.
Posted via CB10
if it was dead, they wouldn't be making anything lol. You can either buy the nicer phone for more money, or get the lesser phone for less money. its simple.
They aren't making anything now..the market will tell them, 704usd for Android by BlackBerry.
One more thing, they quote it as most secure Android not as most secure phone. I guess there's a difference. :)
Posted via CB10
That's why the DTEK60 got November's security update while the Samsung S7 Edge has not yet. More secure phone than others priced around the same.
Exactly! The most secure Android phone in the world. And seeing as how Android phones command 83% of the world's sales, that speaks volumes. That's worth the money in itself.
Always know your getting greatness with a BlackBerry.
Posted via CB10
Everyone here should be clear about what Chen's strategy on device pricing is by now...figure out what 0.1% of the population is willing to spend on a BlackBerry, and price it accordingly.
Made me chuckle :-).
Posted via CB10
Lol...and it gets better! Sales figures seem to indicate about 1/10 of that targeted 0.1% are actually purchasing a device.
You do realize that that's 1 million phones? .1% of 1 billion is 1 million, so BlackBerry would probably be happy with that, lol.
Dtek60 should have been between 30-35k when dtek50 itself is 21k... I ll skip this purchase..
My Z10 still going great though...:)... Thanks for the over pricing, Z10 to continue to give great experience...
Eveready Z10
did you but z10 at regular price or on sale price?
@bla1ze what's your take on the pricing?
Z30STA100-2/10.3.2.2876
Does it matter? He explained it on nearly every comment,,if it's in your budget go for it,,if not move on.
Keep Calm N Listen To Babbu Maan.
Indian customers will Pay any amount to buy BlackBerry creation but only for BlackBerry 10 OS... not Android
Posted via CB10
Not true... when the z10 and 30 came out, it was the same old tune. Over priced bla bla bla.
Posted via CB10
Did it ever occur to anybody that they may be trying to push out the Dtek50 over the Dtek60. That they may actually have given this some thought and have a very specific market pricing and inventory sell through strategy.
excactly! Elites like the price gap to prove and show off how much money they have as well. They would gladly buy 5 just to have them for a week. There is a massive wealth gap in India. Blackberry knows this.
Why not in Pakistan
Posted via CB10
Earlier Priv and now DTEK 60. BlackBerry never learns or what...
Posted via CB10
Still holding out for a pkb and waiting for the security os update for my Passport. Time flies hadn't realized I have been rocking this phone for more than a year.
I am going to buy the pkb android but will keep the SE until it gives up the ghost. Best phone I ever had.
About pricing. BlackBerry doesn't have the deep pockets of Samsung or its other lines of business to subsidize its phones. It can't use the phones as loss leaders to get you to buy its other services. The phones have to be priced to make money.
Frankly I liked the U.S. pricing for the Dtek line of phones. I understand that taxes and import duties can affect the pricing around the world. Hopefully BlackBerry will find a way to hit the sweet spot in those markets too. But if not, the market will dictate whether they win or lose.
I am just glad BlackBerry is still in the phone business.
Posted via CB10
Good news sales gonna jump no doubt
Posted via CB10
Yea by 50 units
I think users are happy to see both DTEK50 and DTEK60 are launched together. That gives more choices between price and spec.
Posted via CB10
I spoke to Rogers in Canada and the DTek 60 is available through them. They said it's not yet on their site but they emailed me that it is $0 with a two year plan. Any other CDN carriers selling it??
When is it coming to Malaysia?
Posted via BlackBerry Z30
Why not build bb10os into TCL Made mobile. Best billion dollars idea.
Posted via CB10
And what's wrong with the existing line up of OS10 devices anyway? Even if BlackBerry launches a new OS10 device the developers have long bid goodbye to the platform. Even BlackBerry themselves have given up on OS10.
The way things are going with 10.3.3 NIAP certification I don't think BlackBerry even plans to continue any worthwhile development for OS10. It would just get Security updates now on.
Posted via BlackBerry Passport OG
It will sell more than blackberry android lol...when ppl think of android, they think of samsung not berry
Posted via CB10
But blackberry is fireproof hence the price. The others I don't know..
Posted via CB10
BlackBerry doing the same mistakes repeatedly and repeatedly. Dtek 60 Wrong pricing. Y can't they study the market and price accordingly.
Posted via CB10
I believe they will cut the price of Dtek60 soon like they did with the Priv, once they see the stocks pile up. It has to move from the shelf no matter what.
Posted via CB10
Ridiculous rates.. 21k for a low end device? And another for 46k!?! Bad pricing.. do they know bout competitive pricing? Dtek50 looking at its configuration shud be 15k and dtek 60 at some wat 25-30k. They won't be long run horses looking at those prices.. BlackBerry has no marketing strategy..
BlackBerry Bold 9790 user Z30 fan nd a Proud Passport SE user nd looking up for Porsche soon
keep your currency steady... it might get cheaper (2012 1 USD = 50 rp... currently is >66...). the pricing may have forward looking currency exchange protection build in... (I wouldn't blame BB, Apple just re-priced iphone in UK after Briexit).
There was no way the phones were coming at those prices. Even simple conversion from the US pricing would mean ₹20K for the DTEK50 and ₹33K for the DTEK60.
The DTEK50 pricing is somewhat decent. I say that because it's only 10% more expensive than the US pricing which is okay because of the taxes. Although we don't get the power bank.
The DTEK60 pricing is an absolute rip off for sure.
Either way, neither of the phones are going to sell in huge numbers in the consumer market. Don't know about the enterprise market.
Z30STA100-2/10.3.2.2876
I dont think BBRY sees India as a potential market. Launching 2-3 month old phones. Its not a dumping ground for unsold stock. Take examples from Google and Apple. They ARE your competition and BBRY cant afford to be behind them.
Pricing is always an issue with BlackBerry. DTEK60 at RS 46000 /- is crazy...
Posted via CB10
their focus is clearly on moving the dtek50 and keeping the 60 higher priced for the rich. There are rich people in India too!
I really want to understand the reason behind the DTEK60's pricing.
It's more than double of the DTEK50.
Doesn't make any sense because the DTEK50 is pretty close to $299. ($329)
Z30STA100-2/10.3.2.2876
Different price points for different market segments... :-)
• "BB10 dead?" - "Let's dance the Danse MacaBBRY! ... or is it..?" ;-D •
This shows their stupidity. If they can price Dtek50 fair enough, why not Dtek60 also? So their argument about tax is invalid. If they price both right, they could see more customers, let it be in any segment!
Seems BlackBerry is not going to gain in Hardware :(
Q10SQN100-3/10.3.2.2888
Higher price points for a more price sensitive market?
Doesn't make sense
Plus I more than anything want to know that why is the DTEK60 specifically priced so high when the DTEK50 isn't so (I mean the price difference between US and Indian pricing)
Z30STA100-2/10.3.2.2876
I believe they are playing the pricepoint game. They want to sell more DTEK50's in india so they priced it accordingly. That is the focus. There are rich people in India. Lots of rich people in India, so if you have the money and want the better one, go for it.
None of the rich people are looking to buy BlackBerrys anymore. Instead of the DTEK60 they will definitely go for the S7 edge with a ton of freebies at a probably cheaper price. Not to forget it will have the curved screen, a better camera, water resistance etc.
Z30STA100-2/10.3.2.2876
Spot on, blackberry will never get it!
**** that's expensive, but hey if you want it its available now
Posted via CB10
#Bla1ze doesn't have any idea about the market in India. Every price BlackBerry put seems fair to him.
Posted via CB10
I never said it was 'fair', I just said that the same thing has been said about every device. You should be used to BlackBerrys pricing in India with that being the case and as such pricing shouldn't be a surprise. As I noted above, the solution is simple. Don't buy it if you don't like the price. Go snag a Honor 8 for ₹29,999 or a OP3 for ₹27,999 or a Moto G4 Plus for ₹13,499 or perhaps a Moto Z Play for ₹24,999. Beats whining about BB's prices like a broken record every time.
Broken record, lolzz... I guess you haven't seen the sales figure of BlackBerry specially on India. They just want to fail themselve then they will blame the OS as the market didn't accept it.
Am I the only one whose saying or check all the comments, may be I don't know anything but not everyone will be wrong.
BlackBerry has the habit to get the device on high price and then when the market refuse to buy it, they will blame on something but will never accept their own fault.
No issues. I am sure and wish BlackBerry to fail yet again. I need some more topic to bash BlackBerry again. :)
Posted via CB10
That's what all companies do when their product isn't successful.
Rock'n that Passport with the red Kevlar skin
Hate to laugh but u do got a point lol
DAMM! (drops mic)
More price!
Posted via CB10
46000 indian ruppee... lol another flop. 700USD. Wow that's really great. BlackBerry will never learn and will never be success
Posted via CB10
If you can afford the 60 you buy. You cannot afford, buy the 50. Simple
Posted via CB10
The dtek60 is equivalent to 700$ in India. Ridiculous pricing considering so many brands available here for far cheap.
Blackberry had another chance & thanks to their track record of ridiculous pricing they have blown their last chance here in India.
Pretty sure similar has been said about EVERY BlackBerry in India, 'last chance' or not.
Just wanna know what stuff they smoke before pricing here in India :P
Hey, if it's not local, there's import tax on that "stuff"...
:-)
• "BB10 dead?" - "Let's dance the Danse MacaBBRY! ... or is it..?" ;-D •
Well said, and apart from that, GST has now been implemented by the government and that would make every product very expensive in India.
Posted via CB10
Yep true I saw the tax reform on the news
Posted via CB10
Again 47000 (approx 700 US dollars) for DTEK 60 is very high, DTEK 50 price is ok ...
I understand your point #Bla1ze. But how do you justify the pricing of #DTEK60 at ₹46990/-, Samsung Galaxy 7 at ₹43400/- and Samsung Galaxy 7 Edge at ₹50900?
Posted via BlackBerry Passport OG
I don't have to justify it. That's on BlackBerry. If you don't like the price, don't buy it. Simple as that.
Agreed and I won't buy it anyway because i'm still happy with my Passport OG (bought at the original price it was launched in India). Didn't Chen himself state that the PRIV was launched at too high a price? We'll see the same statement from someone in BlackBerry for the DTEK60 (atleast for India) soon. Maybe they themselves don't want their handset division to succeed. Who knows.
As for me I'm waiting for the #Mercury (even if it's high priced) i.e if it does get released, or else I'll wait for either a Nokia or the S8 Edge.
Posted via BlackBerry Passport OG
It's funny how you say that no one will buy a overpriced DTEK 60 and then after that you say that you would buy a overpriced Mercury. People buy overpriced iPhones all the time, so I'm sure someone will buy it if they like it.
Posted via CB10
I didn't say anywhere that no one would buy a high priced #DTEK60. I just stated it was overpriced for me for an all touch device. As for me I prefer a PKB device and don't bother about it being overpriced, considering only BlackBerry makes/made them
Posted via BlackBerry Passport OG
"I don't have to justify it. That's on BlackBerry. If you don't like the price, don't buy it. Simple as that."
I feel that this answer is bit rude on BB lovers. People still like Blackberry and want them to get back to the track and succeed. This is the reason they come to this site and get updated themselves and express their opinions.
Blackberry is kept advised by market on what they should do and they do accordingly. Seems like they do not have an option except to follow the world. They are no longer a leader in the handset business. If they had listened to the fan comments, they could have survived better.
When BB10 OS is announced originally, most of the fans suggested to license it to other manufacturers. Lot of Chinese OEM would have used the opportunity and android would have faced tight competition. Now it is dead.
Similarly they launched the Z10 at high price, Priv at steep price. Then, they ended up at cleaning up the inventory.
Now Blackberry is not capable of handling the supplier design too...Alcatel releases the same phone under Windows OS and android. BB lost it originality and all its glory.
Many fans including myself still expecting a savior...That's all.!
Chandru - BlackBerry has not been and [maybe still isn't] the best run company. Everyone needs to accept that and move on. It is a bit harsh to pin in on Blaze or anyone else for that matter to explain that something is not done right by BlackBerry.
They have never been able to price low their phones so now it is late to wonder why they don't start doing it and talk about their last chance with better prices. They are today what they have been for the last years (software company maybe) and they will not change.
To Blaz' point this needs to be our mind set: buy if you like it, don't buy it if you find it to pricey.
Powered by BB10
Chandra,
Perhaps you missed the mitigating comment where Bla1se is mistakenly approached as if he works for BlackBerry... and sets pricing. Or, perhaps as the fellow in charge of the "BlackBerry-run" Crackbberry site (which... of course, it's not).
Opinions are better-received when couched in the proper perspective.
Everybody gets excited. Some with insightful commentary. Just saying that commentary is best received when it's not shaped as an attack-of-sorts.
Lol!
*passes tissue box*
Posted via Commodore 64
Yeah. Blaze said don't buy it, let BlackBerry die in its pond. They could've gained good amount of sales if the price was right.
Posted via CB10
The DTEK60 is a high end phone just like the S7 is...what's wrong with the pricing then?
Unless you consider one phone to be better than the other, the pricing is not that bad.
Posted via: p a s s p o r t | b l a c k e d i t i o n
Earlier they had inbuilt hardware, but now with the outsourced once (TCL), they could not manage to keep cost on the lower side...
Please do not perform a direct conversion and comparison of prices. You might get mislead.
For example, Samsung S7 is priced 670$ while dtek 60 as 499$ in US.
But in Dubai S7 is 1900 aed now and Dtek is going to be released at a price more than S7 (Info from BlackBerry Store. Dtek 50 is 1200 aed in Dubai). So it depends on market, export charges and lot other factors rather than BlackBerry trying to kill its loyal customers of a particular country or region.
Its not a wise idea to blame BlackBerry for ignoring a country or population.
Logic used is incorrect. Blackberry prices do tend to be very erratic and inexplicable in different markets (outside of N.America). BlackBerry is directly responsible for this mess because they use different distribution channels in each region where the intermediaries apply varying profit margins. You will not find such inconsistent pricing with other brands who ensure uniform base pricing + localised import duties, VAT, etc.
Case in point - a duty free, VAT free market like Hong Kong has BlackBerry devices priced ridiculously higher than flagships of market leaders simply because their distributors want to pocket a higher margin and BlackBerry is clueless on how to manage this. Result : dwindling sales and withering interest even amongst the die hard fanbase. Unfortunate but true. So let's not defend poor (read negligible) enforcement of any uniform, global strategic pricing policy.
+100 Zorro
Posted via CB10
Please note that DTEK 60 is android based and not BB10 OS. Not many people are concerned about security.
With all the available options and vast price range of other manufacturers, I see the chances are slim.
And why do they have to sell it at 725 USD when they sell at 500 USD on other region???
You are correct, it was last chance and they messed up pricing for a DTEK60
Just checked Expansys India, and they're selling the DTEK60 for $579.99. http://www.expansys.in/blackberry-dtek60-bba100-2-32gb-carbon-grey-296725/
I suspect the DTEK50 & 60 are being manufactured by the Optiemus-Wistron partnership: http://articles.economictimes.indiatimes.com/2015-11-25/news/68560865_1_...
add tariff from india and education duty plus distributor mark up... almost right.. https://www.zauba.com/customs-import-duty/mobile-phone-/india.html
Absolutely, Time and again they commit the same mistake with their pricing strategy. The ship will sink even faster.
This is just silly. This is like complaining that BMW won't sell their cars cheap like the Nissan Versa. If you can't afford the phone right now then save up till you can.
Rock'n that Passport with the red Kevlar skin
saale , pagal ho gaye hai ye blackbery wale, khud ki kabar khodne mein lage hai
Quick. This is it! It's going beginning of the end! Get into you'd life raft and get off the sinking ship! BlackBerry is dooooomed!
- said a boatload of people since 2007
Posted via CB10
That's good news
Posted via CB10