The BlackBerry Advertising Service, which offered developers a way to integrate ads in BlackBerry 10 applications, will be shutting down on June 16, or two months from today. The company launched the service in September 2010.
In a blog post today, BlackBerry said it was ending its ad service as part of its overall efforts to "realign our focus and activities to support enterprise customer needs." After June 16, BlackBerry will shut down its advertising servers and end the use of its API.
BlackBerry offered a list of things that app developers that are still accessing the advertising service should do, and be aware of, between now and June 16:
- Developers using the service should remove all API calls to the BlackBerry Advertising Service before the June 16, 2015 end-of-life date
- We also recommend that developers using the service find an alternate advertising SDK that supports BlackBerry 10. Smaato is one possible solution, which you can check out at https://www.smaato.com/publishers/
- Developers using the BlackBerry Advertising Service will receive all outstanding payments within 90 days of June 16, 2015