While the 9720 may well be a matter for conversation, I'm still sticking to my guns, as I did with my first impressions post, and I'm pretty confident that the device will sell reasonably well in many markets around the world. This Saturday - September 14th - the legacy BlackBerry goes on sale in India where BlackBerry have a big market share. 

Priced at RS. 15,990 the 9720 is in the same ball park price wise as here in the UK, but the question will be - is it worth spending the extra for the Q5 running BlackBerry 10. That all comes down to personal preference, but it's nice to have choices. 

Our own 9720 full review will be with you very shortly, so if you are thinking of picking this one up I'd give it a good read first. 

Press Release

MUMBAI – For customers that want a smartphone that’s built for a communications centric experience, BlackBerry® (NASDAQ: BBRY; TSX: BB) today launched the new super social BlackBerry® 9720 smartphone in India. Designed for a premium look and available in a variety of vibrant colors, the new BlackBerry 9720 smartphone takes everything you’d get from a starter smartphone to the next level, and comes packed with all of your favorite social apps to let you spark the conversation.

“The new BlackBerry 9720 smartphone builds on the incredible success of the BlackBerry 7 OS,” said Sunil Lalvani, Managing Director for India at BlackBerry. “This new smartphone is absolutely stunning and provides an ideal choice for urban youth and customers who are looking to upgrade from a feature phone or existing BlackBerry Curve smartphone to an affordable, easy-to-use smartphone with rich messaging and social networking connectivity.”

The BlackBerry 9720 smartphone features a spacious BlackBerry® Keyboard with distinct keys for optimal typing, a 2.8” touchscreen and trackpad for easy navigation, offers generous battery life, and numerous enhancements including:

  • BlackBerry 7 OS – The new BlackBerry 9720 smartphone comes with BlackBerry® 7 OS version 7.1, which features an updated interface that lets you swipe to unlock the phone or access the camera from the lock screen, as well as additional enhancements.
  • BBM – The new BlackBerry 9720 smartphone features a dedicated BBM™ key that makes it quick and convenient to access the globally popular mobile social network, and with its BlackBerry Keyboard, messaging your BBM friends is easy and accurate. It also includes BBM Voice, which lets you chat over Wi-Fi® for free.* The latest version of BBM, which features BBM Channels, will also soon be available for download on the BlackBerry® World™ storefront, letting you tune in and connect with the businesses, brands, celebrities and groups you are passionate about.
  • Built-in FM Radio – With the BlackBerry 9720 smartphone you can listen to local FM stations, and automatically let your BBM friends know what station you’re currently listening to.
  • Multicast to Make Yourself Heard in an Instant – The refreshed BlackBerry 7 OS lets you quickly type your message once and post it simultaneously and instantly to your friends on BBMTwitter® and Facebook®. You can even snap a picture and post it to multiple social networks all at the same time, right from the camera app.
  • Discover New Possibilities – With access to BlackBerry 7 apps and games on BlackBerry World, the BlackBerry 9720 smartphone can make you more productive and better informed, and keep you well connected and thoroughly entertained, while on the move.
  • Smart for Business Too – With BlackBerry® Enterprise Server or BlackBerry® Enterprise Server Express, the BlackBerry 9720 smartphone offers superior business productivity features with market-leading mobile device management, application management and security, and is a very cost-effective solution for any organization. The smartphone integrates BlackBerry® Balance™ technology, which separates work from personal content on the smartphone, supporting the needs of the enterprise and the BYOD customer.

The BlackBerry 9720 smartphone is expected to be available from authorized retailers in India from September 14. For more information about the BlackBerry 9720 smartphone visit http://uk.blackberry.com/smartphones/blackberry-9720.html.