BlackBerry 10 Alpha Dev Trade-Up Program

In case there wasn't enough incentives already for developers to build BlackBerry 10 apps, before closing out the BlackBerry 10 Jam keynote Alec Saunders hopped on stage to announce one more thing. Any developer who takes home a BlackBerry 10 Alpha Dev device and then submits a BlackBerry 10 App to BlackBerry App World and has it approved, can when BlackBerry 10 is released, trade-up their BlackBerry 10 Alpha Dev device for a final build, limited-edition version running BlackBerry 10. That's a pretty awesome incentive just by itself and certainly a surprise to most developers.