Now that the BlackBerry 10 advertising train has left the station, we're seeing the Z10 pop up all over the place. The London Evening Standard had a huge spread featuring our beloved new device, plus YouTube videos are now starting to show off the software features in pre-roll ads. Of course, this all kicked off with the coy Super Bowl ad, which was followed up with a few other TV spots.
Print and YouTube advertising is absolutely essential in getting the message out to everyday people outside of the hardcore tech scene that, hey, there's a new BlackBerry out and it's not what you remember. There are also some more imaginative campaigns going on, like the Keep Moving van tour and celebrity collaborations, which I think hold a ton of promise for those of us looking for something different.
For me, the real rubrick for the effectiveness of these ads are when I get questions about the Z10 independently from friends that aren't normally into this stuff. If your mom is asking you unprompted "How's that new BlackBerry?", you know that BlackBerry's marketing machine is working.
Thanks Dave!
Read more
BlackBerry goes high-tech on their YouTube ad for the BlackBerry Z10
BlackBerry had said on many accounts that with the launch of the BlackBerry Z10 they would be increasing their marketing efforts like never before. Today I received an email from a CrackBerry reader showing a style of advertising that I've personally never seen. The ad was for the BlackBerry Z10 and was featured on the YouTube homepage, nothing crazy here, but wait. The advertisement...
BlackBerry 10 advertising in the UK is strong
While here in Toronto and taking some time to go exploring the city, I've realized there is a lot of advertising out there for BlackBerry 10. Perusing through some Flickr accounts tonight on the hunt for other ads in various regions, I happened to come across a rather large bevy of UK advertising images that clearly show advertising is high in that area as well. Arguably, the Super Bowl...
What do you want to see in the BlackBerry Super Bowl commercial?
BlackBerry has been teasing the ad with image like this... but what is it? * Update from Kevin: Just got an early look at the BlackBerry Super Bowl commercial airing later today. Me likey!!!! Not your typical product demo type of commercial. It's totally fitting for Super Bowl. * I know y'all are probably getting into football mode - buying the beers, ordering the pizza,...
BlackBerry legacy services will reach End of Life on January 4, 2022
Although BlackBerry has extended the life span of BlackBerry OS, BlackBerry 10, and PlayBook a few times now, that time has seemingly finally run out.