The BlackBerry Super Bowl commercial has received mixed reviews so far - some loved it and some hated it (I thought it was great). It was the first ad run during the Super Bowl by BlackBerry and kicks off a BlackBerry Z10 marketing campaign that will bring more carrier-centric ads in the coming weeks.
If you're curious as to what went in to making the ad, BlackBerry has posted up a short video that takes us behind the scenes and shows off some of the effects that made the commercial happen. Check out the video above where Robert Glen of BlackBerry and Alex Bird of AMV BBDO (the firm that made the ad) talk a bit how it all happened.