The BlackBerry Super Bowl commercial has received mixed reviews so far - some loved it and some hated it (I thought it was great). It was the first ad run during the Super Bowl by BlackBerry and kicks off a BlackBerry Z10 marketing campaign that will bring more carrier-centric ads in the coming weeks.
If you're curious as to what went in to making the ad, BlackBerry has posted up a short video that takes us behind the scenes and shows off some of the effects that made the commercial happen. Check out the video above where Robert Glen of BlackBerry and Alex Bird of AMV BBDO (the firm that made the ad) talk a bit how it all happened.
A new Captain, a new course, a new-ish CrackBerry
Hi there. You might've seen my name around on here a fair bit recently, starting with a blast of CES 2023 coverage. I'm Derek, and I'm excited to take on a new challenge as the Editor-in-Chief of CrackBerry.com.
Do What You Love, Love What You Do
CrackBerry Kevin returns from CES in Las Vegas with an epiphany... and CrackBerry.com gets a new Editor-in-Chief?!
The slippery slope of AI-written articles has arrived
It was bound to happen sooner or later: artificial intelligence writing articles on major publications. But is it a bad thing, or just the beginning of the next industrial revolution?