Middle Eastern and North African BBM users now have a new section in their Discover menu to check out as BBM has now added Sa2eh as a destination for travel and tourism content.

We've just added another content channel—Sa2eh—to the Discover menu for Middle Eastern and North African users. Pronounced as "saw-eh", Sa2eh (سياحة) offers travel and tourism content for honeymooners and vacation seekers.

With increasing demand for travel and vacations in the MENA region, in particular during the summer season, Sa2eh is a timely and useful addition to BBM Discover, as it not only provides travel guides on hotels, airlines, food, interests and travel tips; but also allows personalised BBM login and the ability to share travel and destination ideas easily between contacts.

As the BBM blog notes, this is the seventh content channel they have launched as part of their partnership with entertainment and lifestyle content publisher 7awi. All of which have a garnered more than nine million page views to BBM's Discover since their launch in March 2017. BBM users can expect even more channels to arrive in the coming months covering a wide array of topics including food, beauty, and makeup, as well as video content.