It's that time of year again folks. Today is the day that the tech industry takes a moment to pause as Apple CEO Tim Cook and team take to the stage to announce the company's latest iPhone creation. We've already had a good glimpse at iOS 7, so any surprises today are more likely to be on the hardware side. It's looking like the update will be more incremental than anything else (check out the parody video above for a chuckle), but we won't have to wait long to find out.

Follow iMore's iPhone 5S Event Coverage

As usual, our sibling site iMore will be going all-out on their coverage today. If you want to be in the loop as the news unfolds, be sure to check out their live blog, video commentary and community chat. The event kicks off at 1pm ET / 10am PT. They're even giving away a chance to win an iPhone 5S (you could always win it, sell it on eBay and pick up a Z30 - remember, if you're logged into CrackBerry already you can join iMore w/ just a click).

Tune into iMore's iPhone 5S Live Event Coverage and Community Chat
Win an iPhone 5S

iDon't, #IChooseBlackBerry10, so let me win a new BlackBerry!

It wouldn't be an Apple iPhone event day if we didn't run a contest on CrackBerry to give away something BlackBerry. So that's what we're doing!

To enter, simply leave a comment to this post below letting us know what BlackBerry item you'd like to win. A Z10? A Q10? An IOU for a Z30? Heck, maybe you want a coveted multimedia dock for the Z10. If you want one and win, I'll send you mine!  

We'll leave this contest running until tomorrow morning, at which point we'll announce a winner. And just for fun, feel free to leave as many entries as you want. Why not, right? Go nuts!