At this year's BlackBerry Developer Conference I had the opportunity to be one of the Community Speakers and host a session, so I chose to present on a topic that I have a lot of direct experience in - working with bloggers.
All said and done, my session COM32: Working with Bloggers and the Media to Promote Your App turned out to be a pretty solid success. It was the second most attended presentation of the week (after featured speaker Jane McGonigal's session) and the survey responses from those in attendance were overwhelmingly positive!
In general it's a pretty common sense subject, but it's one of those topics where the common sense doesn't necessarily jump out at you until you're made aware of it. If you're a developer, you know apps from the standpoint of a developer. This presentation gives you the perspective of how bloggers and the media will look at apps, which is a perspective you may not have thought too much about previously.
Even though I approached this presentation based on my experience with CrackBerry.com and geared it towards BlackBerry Developers, there are a lot of good bits of info in here for app developers on all platforms. Even fans of CrackBerry who are not mobile developers might want to check out it - I kick things off with a bit of CrackBerry history and you'll pick up a bit of a glimpse of my perspective along the way.
I hope you enjoy the session and find it useful. I had a lot of fun putting it together!! It also shows how far RIM has come on the social media side of things, letting a blogger give a session at DevCon. Kudos to RIM!