Whether you currently use the Absolute Radio BlackBerry app or not you may be interested in its latest update. Technologies have now merged and the update brings the integration of switching between online and broadcast audio depending on the best signal; clever stuff.
Subject to your model of BlackBerry the app will stream the radio to your device via FM, mobile data or Wifi. Clearly having a BlackBerry with FM capabilities is going to be a bonus but having the choice of streaming options is a nice touch.
"Absolute Radio continues to redefine radio and our ambition to grow the Absolute Radio brand has been clear with our strong mobile strategy," said Absolute Radio's Technology Director, Paul Brown. "The integrated BBM functionality of this app offers users a unique and highly interactive way to engage with both the station and fellow listeners, and we're delighted to have partnered with BlackBerry to bring such an innovative app to our audience base."
"The ability for customers to connect, share and listen to radio with their BBM friends turns mobile radio from an individual experience into a truly social activity, which drives further engagement with the station's shows and greater interaction between the listeners themselves," commented Gregor Park, Head of Applications Marketing, UK, at Research In Motion.
The app is also BBM connected meaning you can share what you are listening to with your buddies. With a simple user interface the application is a favorite of mine for the odd occasion that I want to listen to the radio. Powered by Nobex; The Absolute Radio app is free to download from App World and well worth a look.
Source: Radio Today
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