39% of EE customers use their mobile device to shop for Christmas

Lots of people do it. Order all their Christmas gifts online to avoid the rush and long queues of the shopping malls and retail stores. And now, with internet the in your pocket, more and more people are using their smartphones to shop for gifts. Up 15% from last year, UK carrier, EE has 39% of its 4GEE customers will be using their smartphone to do their Christmas shopping. 

EE's report says that most people are at around 8:30am or 5:30pm, which is during the daily commute to and from work. A retailer with an app or mobile friendly website is most likely to be the place where people will order the most. 

EE's 4GEE Mobile Living Index Key Findings

• 39% of 4GEE users plan to Christmas shop on a smartphone or tablet this year, up from 15% last Christmas
• Fashion, entertainment, electronics and books are the most popular purchases, with a third of mobile shoppers spending more than £100 a month
• The daily commute (8.30am and 5.30pm) is the most popular time for shopping on mobile devices
• Browsing, streaming and social media continue to rise as superfast 4G internet enables people to do more on the move

Chief Consumer Marketing Officer of EE, Pippa Dunn, says:

“People are now buying their Christmas gifts on the move, without having to queue in shops. They are following their favourite team even when they can’t be in front of the TV. And they’re doing their online banking on their daily commute, while listening to music and searching the web. 4G is enabling people to shop, share and browse with a new level of flexibility and freedom.”

So, CrackBerry Nation, with the awesome BlackBerry 10 browser, are you going to be shopping from your BlackBerry this year? Or are you done with gift shopping already? I, for one, have yet to do the bulk of my shopping. Will I shop from my BlackBerry device? Not quite sure yet. Would love to know who will be though. Sound off in the comments.

Source: EE