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The BlackBerry Z10 sale in India pays off with all stock sold!

Z10
By James Richardson on 3 Mar 2014 05:18 am EST
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We posted just a few days ago that BlackBerry in India had reduced the price of the Z10 and Q10 to celebrate them trading for ten years in the country. It seems that it was a rather good move as the Z10 sold out completely!

BBIN have reported that sales of the Z10 were three times greater than expected, with some stores selling over 300 devices, now meaning that walk in customers are having to place pre-orders until the stock is replenished. 

It sure looks like BlackBerry made the right decision in India. Whether we see more regions follow suit with a price drop remains unknown, but from where I'm sitting it makes sense for BlackBerry to shift Z10 stock prior to the Z3 launching. Either way - great news. 

Source: BBIN

156 comments

benny4u_06

Good news everywhere...keep on moving Blackberry..!!!

Posted via CB10

IJKBB10

Yup it is!!! Glad they lowered the prices for those phones to make them that much more appealing and affordable in India.

They were priced to high when they were released therefore making them unattractive to most.

Z10's and Q10's are great looking phones and with a more mature BB 10 through updates from their release last year they re even more awesome to use!!!

Posted via CB10 with my  Z30

jope28

Agree 100%.
Great devices, but both were just priced too high. The public just wasn't ready to pay the same price for those 2 devices as they would pay for the other flagship phones for other companies.

Posted via CB10

IJKBB10

Agreed!!!

Posted via CB10 with my  Z30

Prem WatsApp

And the platform wasn't quite ready for that "public" out there. Now that it has matured to the best platform out there, plus a price drop, this was to be expected.

Won't be long and all those written of Z10s are gone. Kogan.com in Australia has been sold out since Christmas $309 AUD.

iPhone for me? Scr... ahem Q that! (posted from the latter)

Prem WatsApp

* written off

iPhone for me? Scr... ahem Q that! (posted from the latter)

SuperionMaximus

Agreed, it's great to see BlackBerry not just sitting on that excess inventory and doing things like this to help drive BlackBerry 10 adoption in regions where BlackBerry still has some brand power.

Hibbylinx81

Indeed, gr8 news, JC the action man! I like that..

Hibby_CB10; Z10STL100-3/10.2.1.1925

ESCON

Hope they come with 10.2.1

Q10Nutter

That would be a clever move indeed. But I think 10.2.1 is available in india officially anyways.

The demo units in the shops should be 10.2.1 to show off what BB10 can really do.

Q10SQN100-3/10.2.1.2141, Z30, Z10, iP5, SGS3

craig97

Yep 10.2.1.1925 is available

Posted via CB10 From My Smoking Hot Z10

don_poky

New stock is coming with 10.2.1

Posted via CB10

mr_zed10

I'd like to see Blackberry keep up the momentum, even if that means dropping prices on the other models whilst pre-orders are mounting for the Z10.

Profit < Marketshare

Do we have a number as to how many were actually sold in total?
1,000? 5,000? 5,001?

K man13

How did you do your dp?

Posted via CB10

rawat_sandip

That's great...BlackBerry has just to make the marketing & price correct. Everything else it great!! (Q10 owner)

Posted via CB10

jojo beaconsfield

I guess it all boils down to price,but how is BB going to make some money?

IJKBB10

Probably not a lot or if any. Better they sell those z10s making little to almost no profit than them still being in stock not being bought at all. At least now their phones are getting in the hands of the masses :)

Those phones when released were priced to high in India and that's why they weren't being bought.

Posted via CB10 with my  Z30

Kyle Schott

Well since the z10s were already written off last year. They should be all profit.

Posted via BlackBerry Z10

bspence87

You got it!

And how ironic is the timing? Last week of Q4 earnings qualification... ;)

SuperionMaximus

That's it, they have the inventory already written off so the losses are yesterdays news, and they desperately need to show BlackBerry 10 sales starting to at least overtake legacy BBOS sales to convince people that the new Platform is finally catching on.

People wanted BB10 to be a smash hit, but just ask Microsoft how long it takes for a new Mobile Platform to catch on even with billions spent on marketing and securing and acquiring Nokia.

ajit pisal

It would have been more great if BlackBerry had introduced this prices right at the beginning. No doubt BlackBerry 10 is awesome. But BlackBerry still needs to get price right and tight for Upcoming devices to keep up the sales with Android and iOS devices.

Posted via CB10

SuperionMaximus

BlackBerry 10 is still a couple years away from Matching iOS sales if they ever manage to pull it off at all. Unless Samsung pulls out of Android in favor of Tizen BlackBerry will never catch up with the likes of them, but may be able to match smaller Android players like LG, HTC, Lenovo/Motorola, and Sony for sales.

Mike Sumner

Could this be too little too late? Or could this turn out to be a great strategy to get back some market share? Let's hope it is the latter.

Posted via CB10

SuperionMaximus

I'm not sure it's either.

BlackBerry 10 still has to develop a competitive suite of CONSUMER services to win back market share in the developed world. They really need to turn BBM into a winner. Plus, BlackBerry needs to bring back OTA to BlackBerry Protect for BB10 and they need to find some way to reintroduce @BlackBerry.net email to consumers. It would also be a good thing if BlackBerry had a consumer cloud offering. It's the services that make Platforms sticky to consumers.

People stick with Android for Google services, people stick with iOS for Apple services. BlackBerry has much better consumer services on Legacy BBOS then on BlackBerry 10.

They don't have to bring back full fledged BIS with the data compression, but the rest of it should be reintroduced.

They should also consider some form of BES light as a paid offering maybe a $50 annual fee or something that offers encrypted blackberry.net email and web browsing.

jojo beaconsfield

@Super...Some great ideas +10

Prem WatsApp

Team up with hushmail, another great Canadian service, and you could have it by tomorrow.

I pay about $50 per year for encrypted IMAP on 10GB that just works, unlimited aliases, etc.

iPhone for me? Scr... ahem Q that! (posted from the latter)

Prem WatsApp

Lavabit is gone (or still fighting! In the courts), so someone has to jump in. Go BlackBerry!

iPhone for me? Scr... ahem Q that! (posted from the latter)

Oscar_E

I think is a bold move from BlackBerry and JC, since they 've already been written off, that means is all profit, and not just that, is the strategy to put BB10 devices in as many hands as possible to create awareness.

The word of mouth publicity is the best advertisement ever.

Posted via CB10

Fahad Shafiq

Kevin and others tell black berry to sell z10 under $250 so they can be sold all over the globe. Its better to sell cheap then book write off loses.

Posted via CB10

eszklar

Exactly - with 10.2.1.xxxx out the Z10 is much more interesting to me personally at say a $200-$250 price point considering BB already wrote off the inventory. Better than sitting somewhere in a warehouse. I can find used Z10s sometimes in Toronto for $250. What I want is brand new at this price point.

Jared18

The Z10 is selling for R3000 here in South Africa. Thats about $300 and it's a bargain for the phone

Posted via CB10

mishakapin

BlackBerry should envisage in other countries with stocks a special promotion with special price to STUDENTS. Good way to seed BB10 and harm IOS

Posted via CB10

jwyoungy

I couldn't agree more, build brand loyalty with students and benefit for years to come

Posted via CB10

Superfly_FR

Perfect. #keepmoving and put these in consumers' hands.

daDA-not-DadA

The Indian market knows tech and knows value

Posted via CB10

z10baby

Z3 will be a huge winner here in indonesia.. and sounds like India as well.. hopefully foxcon can make a quality devixe not like the low end adroid garbage flooding the markets.

Posted via CB10

stackberry369

The note 3 isn't low end android garbage.

Posted via the Android CrackBerry App!

gfondeur

And he's talking about the note 3?
Just a question,

Sometimes people talk (write) just because they can,

Dave Bourque

Where did he mention note 3???....

Z10STL100-3/10.2.1.2141

spikesolie

Never go full retarded

Posted via CB10

Prem WatsApp

And nothing people in these countries mentioned could or wanted to afford, I guess

iPhone for me? Scr... ahem Q that! (posted from the latter)

luke.trevorrow

Great news! The Carphone Warehouse Q5 for £99 is also sold out. BlackBerry could be onto a winner here.

Posted via CB10

YTDW2000

This comes on the heels of a good news article about BlackBerry in the New York Post discussing how "innovative " the company has become.

Sent from my BlackBerry Z30

tayl0rd

Nice article! It might be a bit premature in its conclusion, though.

za_berry

Article seems to have been pulled

Posted from my awesome HUB enabled  Z10

rhon3g

Great news then.

Posted via CB10

Anirudh Kamath

That's a good news but from my view point blackberry made a huge loss here!!

Posted via CB10

CarGuy1368

Yes, but they're getting BB10 into people's hands so that must be worth something!

Posted via the super amazing BlackBerry Q10

eszklar

The Z10 inventory has already been written off by BB. Here, they're at least selling units that would have sat in a warehouse somewhere.

nuff_said

Just a question if someone can answer it please:

The Z10s written off last year by BlackBerry.... can they be brought back into the market and sold now? or since they were written off that's no longer an option?

Thanks in advance

FeitaInc

They just wrote down the value of the phones they had manufactured and held in stock, aka what they could earn from those phones.

Posted via CB10

alan510

I believe whatever they sell sell them for now can still be counted as revenue.

jojo beaconsfield

@nuff_said..Would you rather see them at the Flea Market? lol..I am sure they can.

devilin

They should bring down the price of Q5 as well to below Z10 or atleast equal. It will help migrate the Curve users to BB10. Another thing that they need to do is publicise is the fact that BB10 works with a normal internet plan. Indians are very sensitive to cost of ownership. We get 2G data at $2 and 3G data at $7.5 for 2GB. Whereas the BIS packs start at $6.5 for 2G (unlimited) and $10 for 3G (1GB). So BB10 devices are actually cheaper to own.

Posted via CB10

John Kastanes

Imagine when Foxconn delivers the Z3???

Z10

Calvin Chin

Is the Z3 equipped with Paratek Antenna??

Posted via CB10

RedxD

I don't think so, it's a low-end device.

Via my LE Z10.

SuperionMaximus

No. It will not feature BlackBerry Natural Sound or the BackBerry Paratek Antenna.

These types of features are BlackBerry owned features that will be reserves for up market devices geared for the business class market and high end consumer market

Prem WatsApp

I tested BBM Voice between my wife's new Moto G and my Q10, and the sound we got between the two phones was "pretty natural", almost unreal. (She wants dual SIM and wanted to get off Samsung)

So I guess the Z3's BBM Voice experience will be more than good enough.

iPhone for me? Scr... ahem Q that! (posted from the latter)

Prem WatsApp

Had to read my stuff twice, no, it's not BWM Z3....

iPhone for me? Scr... ahem Q that! (posted from the latter)

Prem WatsApp

Screw... BMW Z3

iPhone for me? Scr... ahem Q that! (posted from the latter)

nt300

Agreed. People in Emerging Markets are salivating for the opportunity to buy sub $200 BlackBerry 10 based devices. And at 5" LCD Screened BB10 phones? That IMO is a huge win. This Z3 blows the Nokia WP8 out of the water by far.

Calvin Chin

Bravo BlackBerry!!

Posted via CB10

s5sahil

Y'day went with sis to buy her a Z10 & searched whole of New delhi with around 50-60 retailers for Black Z10 but none of them had one. Few of them were carrying white, but not a single black Z10 was available.
Some were courteous enough to take our contact details for the availability but most of them had no idea as when the stock would be avbl. But i was convinced that stock would hit back in a week's time from some of the authorized retailers.

Anubhav Nagpal

I need a white z10 but it's not available with any retailer in Gurgaon. Could you please help me with new Delhi retailers who still have white ones?

Posted via CB10

s5sahil

You can call either of these, one of them confirmed me to come n pick it up right away.
3.Toughees Telecom
Safdarjung Enclave,
+911166266636

4.Dolphin Enterprises
Safdarjung Enclave,
+911166729141

Posted via CB10 on Z10

Anubhav Nagpal

Perfect location! Thanks buddy :)

Posted via CB10

Bilaal

I checked Carphone Warehouse yesterday and it was listed as sold out

Posted via CB10

Skyforever

Nice to hear. Rock "ON" BlackBerry!

jfunds

Good news

Posted via CB10

todparsons

Got my z10 on a £13 a month contract for 2 years so by the time it's finished I'd of paid £312

Posted using my z10 on Z10STL100-2/10.2.1.2141

jojo beaconsfield

@tod...I think you have to admit it was worth it,LOL

NAVEENBA

It would boost more if you launch BlackBerry maps also

Posted via CB10

nt300

Z10 selling more than 500 devices per day throughout the country per Store? WOW, awesome BlackBerry. Keep the sales coming.

meherzad87

I don't think it would be per store lol would be 500+ a day

Posted via CB10

nt300

Thanks for the clarification :)

igor10000

They should have been selling Z10 for a much lower price since its release, they would not end up in loss from hw sales.

Posted via CB10

CarGuy1368

Maybe they could ship over all the Z10s that weren't sold in the U.S.!

It would be a pain to take off all that carrier branding though...

Posted via the super amazing BlackBerry Q10

tayl0rd

Is it possible to buy a non-branded phone? I'd love to be able to see my Z10 completely devoid of carrier branding. It's such a sleek and elegant device. Branding on a Z10 is like garish tattoos on a beautiful woman.

BerryRipe

I agree! I removed the Verizon branding on my 9930 using a product in the States called Goof-Off but I have tried removing it from my Q10 and I couldn't get it removed!

Keep The Faith  BlackBerry Q10 

Sridhara Shankara

It is still available in online stores.The thing with BB India is that though BB10 products have got still got some traction here in India for whatever reason they are poorly marketed there are virtually no Print,TV ad's where as APPLE and Samsung ad's are all over the place.The front end-staff(the dealers who still do keep BB) are ill informed about the product's and its availability.Recently upon enquiring for Q10 white colour device the sales staff of a particular retail store told me that though there are sufficient orders for Q10 & Q5 there is no supply from the head office .The problem could be lack of marketing by BB India ...that I think is pretty much evident

tayl0rd

Welcome to Everywhere Else in the World! There is no BB marketing at all here in the States. I can't remember the last time I saw a BlackBerry commercial. There's no vendor marketing support whatsoever, and it seems BlackBerry themselves have no marketing department working to put the brand in front of customers.

jojo beaconsfield

@tayl0rd... The USA doesn't want BB Phones so why should they entertain you with awesome commercials...HAHAHA

barney009

No they only want phones that can be easily hacked into!

Posted via CB10

barney009

Same here in the UK - pick up any newspaper and it will be full of ads for android, apple and windows phone but have yet to see one ad for BlackBerry. Been like that since BB10 came out.

Posted via CB10

Playbook007

Wait till the z3 hits these markets. BB10 will be a power house over the next 2 years. It's too smooth and stable not to be.

Posted via CB10

Xadion

Shows the proper price point of the phone. I do not think phones should launch at low price, but six months out they need to drop a good amount. Six months is an eternity on phone time.

I hope not only BlackBerry but the industry takes note. When HP fire sale priced the touch pad they all instantly where sold and showed the market a true sweet spot in tablet price... since then tablet prices have gone down.

Posted via CB10

mrskycar

If they hadn't launched the phone at an extremely high price then, I think, the moderate price would've stuck. Price cuts are not always necessary in some markets until a year later.

DementedDevil

Well they have already written down the existing Z10 stockpile so a sale at this point makes good sense - especially now that 10.2.1 is out as it really helps the phone to shine.

Now I am wondering how write-downs work - did BBRY write down 100% of the inventory value or some percentage of it? However it works, it makes a nice piece of news now!

Z10 STL100-2 10.2.1.1925 DTAC 3G

1magine

Wow.. let me see if I have this correct. Lowering the price a bit resulted in huge sales of a decent device. How unexpected! Who could possibly have guessed at such an outcome? I only wish someone could come up with a strategy for selling z30s. Now let's all put on our thinking caps and see if we can come up with an idea........yeah, me either.

Abhishek Mago

It's not a small reduction, it's >50%...I bought my Z10 for INR 42k in April and now it's 17k odd

Posted via CB10

Ramy B

I' planning to buy a Z10 by the end of the month, it costs 250 € in Amazon Germany :-)

Posted via the Android CrackBerry App!

conbrio29

That's really great news for BlackBerry! Keep it up!

Posted via the Z30 on CB10

Karan Singh7

And todays price is 18 grand, BlackBerry have gone mad..

Posted via CB10

Prem WatsApp

In USD please?

iPhone for me? Scr... ahem Q that! (posted from the latter)

Prem WatsApp

Indian rupees 18000 = USD 290

iPhone for me? Scr... ahem Q that! (posted from the latter)

ANTIABE

Of course! :)

Posted via CB10

Chriswengmika Cecilio

Great! Here in Manila, Philippines you'll find a lot of BlackBerry 7 users everywhere! One factor - being so affordable. I hope BlackBerry will bring Z3 here in Manila very soon. Filipinos LOVE BlackBerry!

Posted via CB using my Z10

sonicpix

They should have done this a year ago. And not just in India.

BB Proud

Roshank

Now Since you got success in India, would you (BB) mind making the BB map work in India as well?

harshadpatel

+1. But i dont see it coming anytime soon. Please bring the INR symbol on the BB 10 keyboard and also lot of content in the Indian Music front

Roshank

There are a lot to bring for Indian BB Users. There are some apps as well which doesn't even support in India and also BlackBerry Protect is not working here..

atlac

Surely this is goo move. All are thinking surrounding me to buy this device at this low price

lnichols

Now imagine if they had priced it properly from the start how many BB10 devices could have been in people's hands much sooner.

Posted via CB10

BURZIN

Great it's about time if new apps and pricing is correct BlackBerry is here to stay. This pricing is awesome retailing at 17500rs.

Posted via CB10

Anthony Roberts5

Imagine when the Z3 launches in india?!?! Its going to be pandemonium :)

Posted via CB10

RegRR19

They need to do the same here in my country. It's still priced rather high and I've started to notice people actually eyeing to get one but still waiting for a price drop. I keep hearing them say that they want one but it's just too expensive as of the moment.

bradpromac

Keepin an eye on stock prices!

AmaZ30ed by my awesome BlackBerry Z30

TALLcaddy

BlackBerry FTW

Posted via CB10

wincyUt

This goes to prove that BlackBerry still got some love out there.

Posted via CB10

gabriel remus

Q10 at Orange România is 350 euro without contract. It is cheap?

Posted via CB10

Prem WatsApp

You might find a better price online.

iPhone for me? Scr... ahem Q that! (posted from the latter)

toppatoptobz

It's so funny I went into best buy in Toronto and I want to see if they could fix my blackberry PlayBook and the guy in best buy look at me and said no they don't because blackberry is going bankrupt!!! Thats why they don't fix blackberry. I was like wow!!!! It's so sad So meay people are so miss unformed. Only if they new how blackberry 10 is selling. BlackBerry needs to get the word out that they are here to stay and ant going nowhere! It might not change all the eyes but it will change all the minds because now they will know that blackberry ant going nowhere and they will have the right information on blackberry10 and people won't be so scared to invest back into blackberry

Posted via CB10

jojo beaconsfield

@toppatoptobz...the stock is going up from it's low and people are starting to talk about BB and their new direction, so that is a good starting point for BB.The pieces are finally falling into place.Got a ways to go but ,It's all good!!!

muddberry

I hope you told him how wrong he is.

Posted via CB10

glyix

Great news! Now if blackberry could get 10.2.1 in the states that would be awesome! Does anybody have any news on when verizon will release the updates? Please don't link me to some auto-loader, I am going to wait another couple of weeks before loading the updates myself. :)

Posted via CB10

Shirshendu Das

If this was done last year then blackberries would have gained much more traction... anyways better late than never....

Posted via CB10

RegN

I went into a random phone shop in our mall and the sales guy was from India. I was just looking at Q10 display and he is all over telling me how he loves his Z10. Thought that was cool.

Reg leaked 10.2.1.1925. Q10

barney009

If only it was like that here - the sales staff will do their utmost to convince you to buy an android instead.

Posted via CB10

IndianTiwari

This proves BlackBerry Z10 is value for money.

Posted via CB10

Bacon Munchers

What does "sold out" mean? I missed the numbers....

Sorry, but I am reserved over this one, as it sounds deja vu (in a bad way), so I will wait to jump for joy when ER cones, or we hear real numbers here.

Either way, just hearing the words "BlackBerry is selling..." sounds good.

kamal lyall

Great job BlackBerry. Please improve the marketing here and BlackBerry Q10 devices will sell like hot cakes

Q10 is marijuana

Don McAskin

If I wanted to buy a Z10 in Canada, without signing up to a provider. A gift, anybody have suggestions.

Don McAskin

blackberry008

Buy it from kijiji unlocked or Craigslist

BlackBerry 10 - Built to keep you moving

Prem WatsApp

www.amazon.ca

iPhone for me? Scr... ahem Q that! (posted from the latter)

colorwatch2000

Sold out means how many phones ?

Posted via CB10

goUSAFblue

Sweet! Go blackberry.

Hopefully the Z3 is received just as well!

Posted via CB10

BeautyEh

Chen knows what he's doing. He doesn't want all that Z10 inventory to go to waste. Now let's see them drastically cut the price in other parts of the world and including via the BB website.

Posted via CB10

Mr.KLScott

To all the naysayers who were upset about the price drop....i guess it turns out that BlackBerry knew what they were doing, eh?

Posted via CB10

canuckbear

They are beautiful phones. A work of art.

Posted via CB10

Jonard Bais

Great news!

Posted via CB10

Jenny-V

If I was in India I would have bought like 4 of them the z10 and q10 are amazing phones

Posted via CB10

sharranw

Awesome!!

Posted via CB10

Zaba76

With shop BlackBerry selling them directly in the UK for only 149 GBP (249 USD) unlocked. I wish we could get some more Z10 's over here! BlackBerry online shop has been completely sold out for some time.

http://store.shopblackberry.com/store/bbrryeu/en_GB/list?categoryID=6715...

Posted via CB10

Oscar_E

Awesome news! I live in the Dominican Republic and my carrier is Claro Dominicana, I just found that the BlackBerry Z10 and Q10 Are in offers! Z10 price droped significantly, and free with almost every contract plans, but I know this because I went into the Web store, there has been no advertising about it what so ever.

Posted via CB10

SamirSaxena

This move made few of my friends who were still using legacy devices to switch to Z10. I am not sure, if this move made any non BlackBerry user switch to BlackBerry 10.

Posted via CB10

Shiv Mishraa

Good Decision BlackBerry.

I also upgraded to Z10 from Torch 9800. Loving it so far. Just wish all Android apps could work. Truecaller through snap even does not work.

Posted via CB10

Marshall Tigner

That's great. Aa ha ha ha stayin alive

Paul Callahan

That's awesome!! Clear the shelves BB! Keep it moving : )

Posted from my Q10 (TMobile) Running OS 10.2.1.2102 as of 2.14.2014!

Sridhara Shankara

Yes there is a huge demand for Z10 here in India. But, I also came across hilarious situations today while doing rounds of various retailers.At one particular retailer the guy(I was looking for Q10 as the price has come down though not as steeply as Z10) said BB is closed and asked me to go for another another brand! at another place the guy said BB has merged with lenovo and asked me to wait for some time till stocks arrive!! mind you these guys are all major retailers here. I think BB India has some serious marketing issues!

BernardK

Woot woot!!! Awesomeness!!!

Posted via CB10

BerryBoy 29

Still no stock in India.. send them soon BlackBerry, can't wait more :)

★☆ ૮ђαทđ૨α ☆★

QUOC DIEN PHAM

Great job blackberry lower your phone price, should do the same for Canada

Posted via CB10

justingraaff

Here in South Africa they slashed the Z10 and Q10 prices to R2999 EACH! Thats roughly the equivalent of 276US$. The Q5 is even cheaper at 257US$ considering that just a month ago the Z10 was 552US$. I bought both and now just got myself a used Z30 for 460US$.