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Worth Ave Group - A new way to insure your BlackBerry

Worth Ave Group
By David Boyd on 19 Jan 2011 10:17 am EST

We all love our BlackBerry smartphones, but what happens when the unthinkable occurs? What if you drop your prized possession and it breaks into a million pieces? What if you go to set your BlackBerry down in the cupholder in your car, but you realize all too late that there is a cup of coffee there? What do you do when these unfortunate events happen?

Well, you have a few options, but I want to tell you about a new option I just recently learned about at CES. 

I met with a company called Worth Ave Group and they explained to me about their cell phone insurance. They have policies starting at $45 per year depending on the coverage amount, and each claim only has a $50 deductible. The nice thing about this insurance as opposed to the policies offered by carriers is that there are unlimited claims during your policy term. Now that is not to say that you can go overboard with claims, but sometimes bad things may happen, and the limited amount of claims typically provided by the carrier insurance may not be enough. 

Another nice feature that Worth Ave Group has is laptop insurance. Now you're probably wondering what this has to do with your BlackBerry, and since you're wondering, I'll tell you. If you add a policy for your laptop, you can add a $10 rider on that policy to cover your BlackBerry as well. So if you were thinking about insuring your laptop in the first place, this may be something you want to look into as well for your BlackBerry. 

Let me run you through two examples of coverage:

Example 1 - Insurance for a BlackBerry Bold 9780 with a suggested retail price of $449.99 on T-Mobile. The cost for insurance with Worth Ave Group would be $53 per year, or about $4.42 per month, and you'd have a $50 deductible if you made a claim. 

Example 2 - Insurance for a laptop valued at $700 and a BlackBerry smartphone. The cost for this policy with Worth Ave Group would be $60 per year, or about $5 per month, and this is also with a $50 deductible.

To me, it makes the most sense to bundle your BlackBerry insurance with your laptop, but either way I think it's a great value.

Head over to Worth Ave Group's website and take a look for yourself. This may just be the policy you were looking for.  



There is also a company called eSecuritel that offers replacement insurance through carriers. Also applies if your unit is lost. With my provider the premium is $7, deductibles range up to $225. Still, 1/3 the cost of a new one and you can make up to 2 claims a year


I will look into this, I went through 3 Blackberries this past year by dropping them in water. It sucks buying a new one.


Perhaps insurance isn't your best option. I'd consider wearing rubber gloves or getting a strap that you can wear around your wrist. :)


if your in the UK, most banks will provide you with free mobile insurance if your paying the £6 or so monthly charge, its on most accounts so makes sense in the UK. excess is normally £40


i found out that my regular insurance provider (state farm) has a small items policy that you can take out on your phone (has to be worth $500 or more at the time of insuring) for about $30 a year. this covers anything that happens to the phone, even if you just lose it, and there is no deductable. something happens to your phone you call them up and they write you a check for the value of the phone when it first came out and you go buy a NEW phone. i highly suggest everyone here call their insurance provider to see if they have something like this that you can take advantage of.


I have had that coverage from state farm for several years and it is the best. It's called Personal Articles and you can add your laptop, jewelry etc.
However, State Farm recently stopped allowing you to add cell phones to the coverage because they were losing tons of money. Probably a combination of not charging enough premium and people taking advantage of the zero deductible.


Good article, I was actually unaware of companies covering cell phones. I will check out this site for sure!


Anyone know of a good company providing BB insurance for Canadian? I have the Futureshop protection plan, but that doesn't cover accidental damage, loss or anything like that. I'm with Telus and they don't have an option like Rogers does.


If you smash your phone you will not be covered if they believe you did it on purpose. The contract is void. The same thing would happen if you smashed a car to get money. You are the reason we pay higher premiums.


I never said I smashed my phone on purpose...nor has it happened, but I work in a shop and accidents can happen, hence why I asked.
And the reason we pay higher premiums is because insurance companies are greedy and will squeeze what they can to make more profit than the previous quarter or year.


So then are you saying I could smash my Torch after I've had for a year, get a new one - sell it and be able to use that money to buy the newest Blackberry? =)

David Boyd

Nothing but your conscious and personal ethics would prevent you from doing that, however it would be considered insurance fraud, and could be considered a Federal crime if they wanted to pursue it. Use your best judgment :)


Hmmmm....decisions decisions.....


Quoted from Blog

"What if you drop your prized possession and it breaks into a million pieces?"

Just could happen.


Or public, mobilicity. All depending on their plans and available device selection. If it gets broken, It needs to be able to be replaced.


I'll have to investigate how their insurance works, but I'm pretty interested. I just got a laptop and the accidental damage insurance at Best Buy was ridiculous considering I paid $400 for the laptop and they wanted almost $200 for the accidental damage. So I opted to skip that. At probably $50/something per year for coverage, I'd say this is an option worth having.

I'd like to see if I can insure it higher. It'd be nice to pay extra to get like $600 in coverage so that if my laptop does end up breaking somehow that I could do some upgrading? It all depends on how they handle replacing your "device", I guess.


Isn't too bad. I felt with them for several years through at&t and Verizon and the rate and deductible are not bad.

I will have to look into other companies mentioned by some of you to compare on my own.


Looked interesting. But based on reading the website, it 's not so clear to me how broad Worth Ave is going to define "accidental damager" since they exclude "mechanical and electrical breakdown." They also don't seem to cover "loss" except in case of theft. The stock ATT coverage includes loss and any breakdown, but has a higher deductible and (as we know) might replace with a refurb. So it seems like a toss-up with different pros and cons.