They just keep on coming. This is the fourth (I think) TV advert from RIM UK that we have seen over the past month or so. 'Love what you do' makes a reappearance this time instead of the "people that do' concept seen more recently.

The theme for this one is 'Get more from your day' and essentially as you will see it demonstrates a vast array of applications and features that can be performed on the BlackBerry smartphone to make your day not only more pleasurable but also more productive.

At over two minutes long I'm not sure this full version will hit our TV screens. It may be chopped up into smaller segments or maybe even destined for cinema advertising or similar?

Either way, RIM have done another great job at making the BlackBerry smartphone look as useful and user friendly as possible. Nice work chaps!