I must confess that I've put loading media on my tablet on the backburner in lieu of games and applications. It's not that I don't have the room but connecting it to my PC to transfer files can be a real pain. Joseph said it best on the last podcast that he firmly believes in "no more wires." I think this is something we can all agree on which is why I just had to check out iTunes Sync by Daniel Bigham. It makes adding your latest music purchases to your PlayBook as seamless and easy as possible using your Wi-Fi connection. As a side note, the reverse functionality is not availability.
iTunes Sync is comprised of two basic components: the PlayBook app and the desktop application for PC's only (Sorry MAC owners). Now for those of you expecting to run the program on your computer don't be nervous if you don't see anything after installing. It's perfectly normal. The application runs in the background and only appears in the icon tray. All that's needed is to run the app on your PlayBook, enter in your computers IP address if not immediately discovered, and hit the big ol' Sync button. That's it, no fuss, no muss, and certainly no more wires. The tray icon also doubles as a shortcut to your IP address. Simply right mouse click on the icon and select the option.
Users are presented with two methods to load their library. The first is using the checkbox feature available in iTunes to control which songs are copied without worrying whether your library contains more music than your PlayBook can support. Only DRM free tunes checked off will be transferred. The other way is by creating a new playlist or smart playlist in iTunes named "PlayBook" so that only the songs or albums you drag and drop into this list are copied. Keep in mind that videos and movies will not port, only music.
Honestly, iTunes sync is a pretty sweet app for those of who aren't near their computer, don't have the time to untangle wires, or experience issues with Wi-Fi File Sharing. I'm the first one to say it's always a good thing to have more than one way to get things done and this is a great alternative. Syncing took less than a minute to copy over 50 songs to my PlayBook. It's convenient, fast and only $2.99 in BlackBerry App World