Will.I.Am's Video "One More Chance" is a BlackBerry Ad

on 7 Aug 2008 11:40 AM

Wow. Gotta give a thumbs up to RIM's marketing team. I'm sure they were involved with the BlackBerry product placement in this video. Will.I.Am spends about a minute singing it up in front of a BlackBerry ad at a bus stop with Curve in hand. Sweet song and Cool video though - maybe RIM should have hit up Will.I.Am for Bold ringtunes instead of Mr. Copeland.

We shouldn't be totally surprised to see this ad..err.. video though. Think back to March when RIM sorta threw in for Obama when they announced making Dipdive (Will.I.Am's political blog) content available on the BlackBerry. thanks for sending in James!

Filed Under: News & Rumors; Tags: video

22 Comments

Posted by robgom Thursday, Aug 07, 2008 1387 days ago

Ok, This song has everything you need in terms of Theme, Ringtones, and Alarm notification sounds.....PERFECT!!

Now is there anyway to break this to Stu Copeland gently? Somebody......Anybody..........please.

Posted by Kevin Michaluk Thursday, Aug 07, 2008 1387 days ago

agreed on that! added a sentence to post to reflect your excellent view point.

Posted by Thursday, Aug 07, 2008 1387 days ago

I can only dream of a "Product Placement" like that.
Pretty cool.

I wonder if the Bold or Thunder will pop up in some new N*E*R*D video for their 'Seeing Sounds' album... Pharrel is a big CrackBerry addict. He once had a BlackBerry made of gold by the famous jeweler, Jacob (or 'Jakob', not sure), loved by lots of hip hop artists.

Posted by tnewton3 Thursday, Aug 07, 2008 1387 days ago

Just because a famous artist is singing in front of a blackberry ad with a curve in his hand doesn't make me want to purchase the blackberry. I get the device because of what it can do not because of who else is buying it and definitely not celebrities.

Posted by siha Thursday, Aug 07, 2008 1387 days ago

that's you...however they are trying to reach a consumer audience and if famous people don't have it and the functionality is not of any importance, you will lose a huge demographic of people to things such as the iPhone that have that WOW factor...it's no longer about the capabilities of the blackberry, it's about who RIM wants to buy the blackberry now...which i think has driven them to make better phones

Posted by BBAddict0523 Thursday, Aug 07, 2008 1387 days ago

Well he wasn't just singing in front of the ad. He ripped the blackberry out, turned it around and started talking. TMo did a great job. They made sure you got a good look at the latest addition to their curve line up, the sunset. You may not be persuaded to buy the phone because of the artist but millions of younger people will or people who look up to these artists or type of music, regardless of age.

Posted by Brandn | Fortyoneacres Thursday, Aug 07, 2008 1387 days ago

This is also a t-mobile ad...becasue regular blackberrys (or blackberries) have a myfaves display. That's also the new t-mobile edition blackberry curve in sunset (red).

This would make it the second (i believe) t-mobile/blackberry ad...the first would be a Gwen Stefani song in which the pale gold blackberry curve was highlighted...