Borrowing some ideas from other messaging apps such as Snapchat, WhatsApp has now rolled out some previously in beta camera features officially to their messaging client. As noted on the WhatsApp blog, 'with WhatsApp's new camera features, you can now write or draw on photos and videos, as well as add emoji to express yourself.'

Today we're introducing new ways to customize and enhance the photos and videos you share with friends and family around the world. With WhatsApp's new camera features, you can now write or draw on photos and videos, as well as add emoji to express yourself.

When you capture a new photo or video or share one that's already on your phone, you'll automatically see the new editing tools. Whether you're drawing a big red heart to show how much you miss someone or adding your favorite emoji - sometimes a picture really is worth a thousand words. Try adding text too, and change the color and font style.

The WhatsApp camera feature now supports the front-facing flash so you can take the perfect selfie. In low light and at night, this will brighten up your screen and improve the quality of your photo. We've also added a convenient zooming feature for recording videos - just slide your finger up and down to zoom in and out. And to quickly switch between front and rear facing cameras, double tap on the screen.

The new features are rolling out to Android WhatsApp users right now, while iOS support is said to be coming soon. With that in mind, if you're not seeing them as of yet, you'll likely just have to wait a bit longer for them to appear as there's no telling how slow the rollout is. Perhaps, it's features like these and whatever else WhatsApp plans on adding that they were referring to when they decided to announce WhatsApp would no longer be supported on BlackBerry 10 come the end of 2016.

Read the full announcement