BlackBerry Z10

BlackBerry's oft-teased BlackBerry Z10 ad for the Super Bowl just aired, and we're generally pretty happy with it. The ad was definitely more imaginative than Samsung's marginally funny, overbudgeted 2-minute spot, but what did you guys think? Did this need to be more punchy, like what we saw from these guys? Or was BlackBerry smart to be punching their wait with another month still left before American retail availability? Vote on the poll and hit up the comments and let us know what you think!