Weekend Coder: Submitting apps to BlackBerry World

By Brian Scheirer on 21 Jul 2013 03:08 pm EDT

So you’ve written all your code, packaged your app, and now you are ready to post it for download or sale on BlackBerry World. Once you log into your vendor account, you may find the process to submit your app long and confusing. To help you, I’ve put together a complete walkthrough video explaining every step of the way.

When I made this video I was completely ready for the submission process. And since I didn’t expressly mention all the pieces I had prepared, here is a quick checklist of what you should have ready prior to starting the process in your vendor account:

  • Approved vendor account
  • Packaged/Signed .bar (PlayBook and BB10) and/or .cod (BBOS) files
  • Short Description: One line description of your app
  • Long Description: Detailed description of your app. I find it is best to use a mixture of sentences and bullet points.
  • Keywords: Additional words that help users find your app when searching.
  • Icon image: This is typically the same as your icon in your packaged file, however it needs to be 480x480 and it will be used only for display in BlackBerry World. Can be different than your in app icon. For instance to show a "for sale" banner on your icon.
  • Feature image:  Image to be used if your app becomes featured on the main carousel.
  • App screenshots: Example screenshots of your app to give a preview to potential downloaders. It is a good idea to show as many as relevantly possible to show off all the features of your app.

I’ll admit that the first time I submitted an app to BlackBerry World, I was intimidated. And even now that I’ve submitted quite a handful, I still sometimes discover a few things about the process. So if you’ve never submitted an app or are a seasoned pro, check out my video to learn about the process.

P.S. In case you are curious, the app I used to for the example is available for purchase on BlackBerry World here: http://appworld.blackberry.com/webstore/content/32181888

Reader comments

Weekend Coder: Submitting apps to BlackBerry World


BlackBerry needs a very good native app to hide pictures and media, plus any files.

My Bold 9900 was great if I had a video or picture or file to secure and hide I would make a folder and insert any media or file with a password. It worked like a dream.

Keep Moving Blackberry this can be done by blackberry and yes charge us 99 cents

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Lol detailed list

Explain all the Shit android apps flooding BlackBerry World.

BlackBerry needs to go through and remove them

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Apple has tons of shit apps also, but they make the count higher and that sells phones. More than half have never even been downloaded. On the other hand I agree. Would be nice if BlackBerry would only allow good apps.

Where's my FULL BRIDGE Mr. Heins? Please return it!

Hey Brian, I saw that you missed the "Q10" checkbox during submission.. I'm assuming you probably noticed this and have changed it by now. Thanks for this video though, would have been useful for my first time submitting... It really is quite a process.

Ya I went back and fixed it after I made the video.

You can go back and edit a release by viewing the releases (magnyfying glass icon) of that product, then clicking edit (pencil icon) next to the release you'd like to edit. Once in there you can change the devices selected. I believe this is a recent change because in the past I would have had to make a new release.

Hi Brian!
Once again, a very nice episode, thank you. Please, bring us some more coding though! We soon have enough content to make a little step by step guide, what do you think?

Sorry for the double post but I just realized that with all the weekend coder posts you made, we kind of have a step by step process of getting started with app developing and setting up the IDE all the way to deploying and releasing it!

Few more weeks and I'll probably have enough to put an order to it all and give people a guide that they can follow if they wanted to start coding from start to finish.

I thought I was doing a good job of alternating between specific coding topics and board developing related topics. I'll go for extra coding next week :)

Very detailed post! I wish someone created a video like this when I started developing for BlackBerry.

I can hear you crying when you were saying ".. so if your app gets featured on the main carousel at the BlackBerry World .." lol.. I cried too.

Brian - Very useful - Thanks
It doesn't seem that hard. I have to do more work opening a hotmail account.

Brian this might not be the correct place to ask but i'm not getting any response from the Dev for the Sayit app. When I press the button to give a command it just continues to say it's listening like my mic is muted. Any ideas what I might do to remedy this problem
I've done everything from pulling the battery to reloading the app with no success. It will work if I type the command. Thanks for any help.

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Sorry can't help you, I didn't write the app nor have I ever used it. Best bet is to continue to ask the developer or in the forums here to see if other users are experiencing the same thing (and possibly one of them may have an answer).

Thanks Brian,

I will be uploading my first app in about 2-3 weeks, so this is a massive help and a great explanation. Keep it up! I am sure that there are plenty of developers (including myself) in these forums!

Brian you rock. You're the man. Love your work as editor and dev. Thanks for the help you gave me in the past. Got my support from day one.

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