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Once you're done watching, jump over to this article for the back story on the Super Bowl ad. I sat down with BlackBerry's Chief Marketing Officer, Frank Boulben, to discuss the ad and BlackBerry's upcoming Keep Moving ad campaigns. And from there, jump over to this poll to weigh in with your thoughts on the ad.
Read CrackBerry's Behind the Scenes Look at the BlackBerry Super Bowl ad
What did you think of the BlackBerry Super Bowl ad? Vote now!
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Message from BlackBerry CMO Frank Boulben on the BlackBerry Super Bowl Commercial
BlackBerry just uploaded a second version of the BlackBerry Super Bowl commercial to youtube, this one with an introduction by BlackBerry's Chief Marketin Officer. Frank Boulben intros the ad spot by setting out the objectives: to let America know that BlackBerry is back, and to let them know that BlackBerry 10 is worth checking out. Read CrackBerry's Behind the Scenes Look at the...
Talking BlackBerry Super Bowl commercial and upcoming Keep Moving ad campaign w/ Chief Marketing Officer Frank Boulben
Talking to Frank Boulben about BlackBerry's Super Bowl commercial via BBM Video Chat As I hit publish on this article, approximately 111 million people have just witnessed BlackBerry's first ever Super Bowl commercial. Opinions will surely vary, but personally I feel it was a solid way for BlackBerry to introduce the BlackBerry Z10 to the U.S. market. Stepping beyond the standard...
BlackBerry offers yet another sneak peek at their Super Bowl ad
BlackBerry has been giving us little hints at to what they are going to air during their first ever Super Bowl advertisement. This one seems to be a half man, half elephant. We're not sure what expect here, but based on the teasers it's not feeling like your standard BlackBerry device product feature commercial. What we do know is that we won't have to wait much longer to find out....
The BlackBerry Z10 sale in India pays off with all stock sold!
We posted just a few days ago that BlackBerry in India had reduced the price of the Z10 and Q10 to celebrate them trading for ten years in the country. It seems that it was a rather good move as the Z10 sold out completely! BBIN have reported that sales of the Z10 were three times greater than expected, with some stores selling over 300 devices, now meaning that walk in customers are...