blackberry curve

According to some, it was the blogoshere that forced today's release of the Curve, days earlier than RIM had intended.

As we reported at CrackBerry.com yesterday, the Spanish site MiBlackBarry.com discovered that the URL for blackberry8300.com was redirected to blackberrycurve.com. This was then picked up by non-official BlackBerry sites around the world and word was out much to RIM’s chagrin.

RIM took down the URL redirect yesterday afternoon. An odd response if you were going to make a formal announcement less than 24-hours later.

In all likelihood, RIM had hoped to announce the new Curve at the WES conference next week. But we pesky boggers forced their hand.

Just goes to prove that in the age of the Internet, controlling the message is becoming increasingly difficult.