Want someone to build a BlackBerry 10 app? Try creativity in asking!

By Bla1ze on 29 Aug 2013 08:45 pm EDT

Over the years, I've seen Kevin do some crazy things but what I witnessed recently was likely one of the top antics I've seen from him in a while. Before I get into that though, I have a little story to share. It may be true, it might not but here it goes. A little background first though, my mother recently remarried and her new husband told me this story about how he gained a job at one of his former employers.

As the story goes, he applied for the job several times with no response so rather than sending off a yet-another bland resume, he decided to send off a shoe to the potential employer with his resume in it. Yes, a shoe. It scored him a phone call after the package had been received and caused the employer to actually READ the resume rather than just tossing it in the pile. Of course, they wanted to know. Why the shoe? Not so obvious answer - 'I wanted to get my foot in the door'.

And with a jolt of AC/DC current and bass, The Sonos Man was brought to life!

The point? If one option isn't working, you have to keep moving on and often times creativity works in attracting attention. Now, getting back to Kevin and his recent antics. If you follow Kevin on Instagram or Twitter you may have caught his little story about the 'Sonos Man' who somehow, got compiled out of the Sonos boxes Kevin has in his house thanks to his not so secret infatuation with their products. He has to have a Sonos wherever he is working.

Sonos man escapes! "Where are you going?" cries his creator.

You may also know Sonos does not have an a native BlackBerry 10 app available. So this is where the creativity part comes in. Rather than sending yet-another email or filling out some 'Get Satisfaction' forum to ask for a Sonos app for BlackBerry 10, Kevin took the Sonos Man and brought him to life and giving him a bit of a back story. A story which played out through six different scenes on Instagram, in pretty epic form.

Sonos man jumps into a Range Rover, buckles up (safety first!) and speeds off into the sunset..

Again, the point? If traditional methods aren't working try creativity -- it certainly can't hurt and it sure as heck beats sending off emails and filling out forms to request an app. Now, I'm not saying this will work for everyone or even at all really but it's certainly worth a shot and it beats coming off sounding like you have entitlement issues by 'demanding' things. 

As for Sonos man, well eventually he called his his master to tell him where he went..

"I'm driving to California to get the Sonos developers to build you a native app for BlackBerry 10! Oh, and by the way, Iron Man may have better weapons but I have better sound!!"

Even in the case of Sonos, it might not work in getting them to build a native app for BlackBerry 10 but in any case, Kevin seemed to have a little bit of fun with it and having fun beats negativity any day of the week and well, it did catch someone's eye at Sonos, so there's that.

Follow Kevin's antics on Instagram

Reader comments

Want someone to build a BlackBerry 10 app? Try creativity in asking!


I thought the advice was going to be "toss a brick through their window". I'm pleasantly surprised though, this is very creative!

Hahaha! Hey, at least they're dedicated. If we start making fun of devs because they make a lot of apps then they might slow down or even completely stop. We can't afford that at this point.

Entertaining certainly, but also a sad commentary of what some Blackberry fans have to resort to in order to attempt to get developers to be interested in our platform of choice. I applaud the creativity and the entertainment value - it's unique. But it's also very sad at the same time.

Posted via CB10

What DOES the developer relations area of this company do anyway? Fly around to S4BB and enjoying club house sandwiches is a given... but anyone else?

Does BBRY developer relations reach out like this? Or at all? Or are these strategic relationships 'coming soon'?

Posted via CB10

Rough.. why can't BlackBerry just pay up!? Buy these apps and cut the cost of development out of the question. what do we have to lose!?

I agree 100%! I'm using a 30 second silent ring in the meantime but I'd love to be able to ditch junk calls instead of them popping right back up on the screen when I try to clear them. Arrgggghhh!

Posted via CB10

With Tmobile and galaxy s3 I was able to add phones I didn't want to see to a reject list. When I got the q10 I figured there would be a similar option. But turns out we only block all calls option, which is really useless. I mean how often would people use that?

Posted via CB10

I'm happy with the ability of Parental Control to block calls that are not in my contacts list but I guess that's not very helpful if you use your phone for business.

Posted via CB10

+1 to Shazam. Soundhound has only ID'ed 2 of the many, many songs I have tried to scan. Shazam did for me every time.

Posted via CB10

Interesting. I've always had better luck with SoundHound on every platform I've tried it on.

And to Kevin, well done. Cheers!

I don't know who Sonos are. I don't know what they want in order to release an app for BlackBerry. If what they're looking for is a bribe, I can tell you I don't have the money. But what I do have are a very particular set of skills. Skills I have acquired over a very long career. Skills that make me a nightmare for companies like you. If you release a natively built app now, that'll be the end of it. I will not look for you. I will not pursue you. But if you don't, I will look for you, I will find you, and I will email you. Or tweet you. So there's that. :S

Posted while peeking and flowing on my incredible BBQ10!

Follow the antics on the official BB10 Instagram app. What's that you say, there is no app? Well, nevermind.

How were going to follow him on instagram if we all have bb10 phones that doesn't even have a instagram app WTF Kevin


Just sideload it. It's not difficult at all (but admittedly not as easy as downloading an app from BB World).

Way to go Kevin. I think there maybe a lesson here for BlackBerry management but unfortunately they seem to be working for bankers and short term investors. Businesses are built with sweat, hard work, conviction and so much more. Bankers and wall street isn't interested in any of that.

Posted via CB10

Interesting article. I guessed the "shoe in the door", it was a bit obvious. Sonos Man however was very creative indeed. Kevin is intelligent and has a great sense of humour. Personally never heard of Sonos but this made me curious. Well done.

Posted using my Q10

Ok, Kevin: for your next trick: "BlackBerry 10 Portrait Slider Man" should go on tour to try to get BB to actually deliver a device BBOS fans want! That would be WICKED! A friend of mine has Sonos up the wazoo (at my recommendation) and he's using the Android version to control his two players.... IT IS TERRIBLE and unintuitive. A Native BB10 version would be SO much better... and if only they could be convinced to do a release for the PlayBook, all of a sudden those $100 PlayBooks as dedicated Sonos controllers take on a whole new life.

I could send Kevin my empty Sonos box, if everyone did that he could create an army. March on Sonos headquarters.

Posted via CB10

I really like the beginning mailing your resume in a shoe to get your foot in the door. I hope he at least got an interview.

Posted With My Z10 or PB