Vodafone UK recently launched the BlackBerry Freebee for its BlackBerry owning customers. Giving them free BlackBerry Internet Service every month. In conjunction with the launch, Vodafone UK also gave their reasons as to why they have introduced this Freebee.
BlackBerry is still going strong here in the U.K. and has been the number one smartphone in 2010 and 2011. Vodafone also says that their BlackBerry customers are the most loyal. This isn't the first time we have heard this. You may remember last year, MobiLens released a report stating that BlackBerry users were the customers sticking to their beloved platform. So, Vodafone UK wanted to give back to their BlackBerry owning customers by giving them free BIS.
Sten Van Der Ham, Head of Vodafone Pay As You Go says:
"BlackBerry users tend to call less. The key things BlackBerry fans are looking for are BBM, which provides free messaging among BlackBerry users, and a physical keyboard. I think BlackBerrys are the best at everything related to messaging - whether it's texting, email or BBM."
It is also known that BlackBerry devices are very popular amongst the teens here in the U.K. Especially the Curve models, seeing as they are very budget friendly. This seems to be the main driving force to the BlackBerry Freebee, with Sten even saying that during their research they found that teens love their BlackBerry devices as it allows them to send messages to each other from under the desk. Something that is a little more difficult to do with touchscreen phones.
"One funny insight we've heard time and time again from our research is that with touchscreen phones it's much more difficult to text each other in school, under your desk."
I see things haven't changed much. I recall my high school days where we were doing the same but with dumb phones, with a screen that would just show one or two lines of text. Well, I guess the devices that are used are now very different.
If you haven't read it already, found out details about Vodafone UK's BlackBerry Freebee and how to activate it.
Source: Vodafone UK
Read more
BlackBerry Z10 available on Vodafone UK January 30th
Two days out from the BlackBerry 10 launch event and shit just got reallllly real. A leaked document from Vodafone in the UK states that the BlackBerry Z10 may be available even earlier than expected. There was a rumor that devices would land on some carriers starting February 5th, but if this one holds true, Vodafone will be offering up the BlackBerry Z10 for online order on January...
Vodafone and O2 to share cell sites - Better coverage for BlackBerry users on the way
Last year we saw the integration here in the UK of the Orange and T-Mobile networks coming under the one parent company of Everything Everywhere. This of course was great news for not only us BlackBerry users, but all phone users as both 2G and 3G switches seamlessly between whichever mast has the strongest signal. Today Vodafone and O2 have announced a similar plan where they too...
New Vodafone TV advert featuring the BlackBerry Curve 9320
While the above advert may not be the most exciting in the world it is nice to see that Vodafone are pushing the BlackBerry Curve 9320. BBM is mentioned which is clearly targeting the youth market here in the UK. All the cool kids have a BlackBerry! With RIM receiving negative press on a daily basis these days it is encouraging to see that in some parts of the world the BlackBerry is...
White BlackBerry Bold 9900 now available from Vodafone UK
The long awaited White BlackBerry Bold 9900 has finally hit the streets. Vodafone UK is offering up the device today and customers can grab it for as little as £39 for 24 months, which includes 1000mins, unlimited text and 750MB of data and BIS. Other plans are available as well, so check for the option that best fits you. So what say you? Do you prefer the black or white Bold 9900?...