Virgin Atlantic to show off BBM on in-flight ads

By James Richardson on 21 May 2014 08:44 am EDT

Seeing advertising for BBM seems to be pretty thin on the ground as far as I can tell - unless I'm missing something. The word on the street is that the following video was created by UK design company Pope Wainwright for use on Virgin Atlantic flights. We haven't really seen any videos of this sort used by airlines in the past, but this one is a real gem.

From the Pope Wainwright YouTube channel

BlackBerrry Messenger has collaborated with Virgin Atlantic on a campaign designed by Pope Wainwright. Using the core identity from BBM, Pope Wainwright promoted visibility of the Virgin Atlantic BBM Channel by working across graphics, digital and product. The creative and strategic agency designed an in-flight magazine and video campaign for Virgin Atlantic, alongside universal charging docks for the Virgin Atlantic Clubhouse. As you will see, they have managed to cram in most features of BlackBerry Messenger into the short video which is aimed at getting iPhone and Android users to use BBM as their instant messaging app of choice.

We recently posted an article to try and persuade our iPhone and Android buddies to make the switch so be sure to send on this video to them if they have not yet seen the wonderful benefits of BBM. You can check out the rest of the Virgin partnership info via the Virgin website

Keep spreading the BBM love Team CrackBerry!

Via: UTB Blogs

Reader comments

Virgin Atlantic to show off BBM on in-flight ads


Voice call with BBM has been bad experience for me. I don't know what's wrong with it. It makes cracking voice, and sometimes there is other person voice (mixed channel or whatever). And I'm just starting using wechat for video call and voice call. It's more stable.

Q10 user

Are you sure you're referring to BBM? I regularly call family in the U.K. and Australia with no issues. Plus, I have just the opposite experience with Web chat, as I find it unreliable compared to BBM.

Posted using my amazing Z10...BB4All

Easy to share videos...not sure at least on BlackBerry devices you need a shirking video app first..

Good solid video. Short and to the point. Not sure why BlackBerry refuses to out up 30 sec spots on US tv to get the new image our there. Last week after I showed my Z10 to two more people, they said, "I thought they were gonna be out of biz this year?"

It's not their fault they think's BlackBerry's.

Posted via CB10

Wow this is really one of blackberry better adverts, simple and smart. Thought the music choice a bit off.

Posted via CB10

I still think they should put that video of the Z30 vs the iPhone typing on a commercial. I think it speaks volumes in how sweet the flick typing is.

Posted via CB10

BBM voice is blocked here in UAE by our greedy carriers :(

Posted via CB10 from the other side of the world!

Cool video.

One "gap": on the screenshot showing Glympse, the text says "share your location"... but that kinda misses its coolest feature, the tracking of your location. Plus, if both you & your contact share Glympse with each other, you see a continuously updated map tracking both of you on the same map.

Posted via CB10

Hi BBM Team, please add BBM Video Screen Sharing so that all my IOS and Android friends can install BBM on their phone.

They don't have to wait for that, it's available now. They can download right this very minute. All that's required is a friend that understands the basics to give them a link.

Posted via CB10

Need to see more advertising..... I do my bit to promote BlackBerry on Twitter @SC_S2719 But I can't do it all.....

Posted via CB10

We need to see a lot more of these sort of ads funny how this was short, sweet and effective !

Better than most of the ads I've seen blackberry make!

Posted via CB10

Not a complaint. As long as the products keep improving to deliver all that is promised. Well done!

Posted via CB10

It's just the kind of dynamic & energetic advertising that BB needs. Even if they did partner it out!

Go BB!

Thirty seconds and a few. I found it a tad to fast, but every second cost money.

Even if you miss a point or two, you might think "I can't remember everything, but it sure must have been good!"

"No Q10?" -> "Buy from Chen... "

I swear Chen must be reading my seeking alpha posts. I made a Richard Branson comment a few months back. A partnership with Virgin will give Blackberry the "cool factor" edge they need to compete with maybe they will work on an exclusive paygo sim deal! We may see an offer like this on shop blackberry linked to the device purchase checkouts!

Posted via Z10