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By Simon Sage
Sunday, Jan 22, 2012 at 11:07 pm EST
RIM just posted this video of their new President and CEO, Thorsten Heins. You might have heard the news earlier tonight.
What, is Chicopee not good enough for him??? LOL
Blah. Who cares? Just bring on the new goodies. The new chairman seems pretty kewl, though. I love Germans. Woot woot.
I am impressed... He seems as though he will be a true leader and will not accept anything but perfection from everyone involved... It is all up to him and I hope that the board leaves him alone...
Sprint BB Bold 9930 and happy with BB, phone and Sprint(Since 1999)
He looks Like Kevin Crackberry...
Time will tell if he's the right man for the job. Someone has to do the job, I say give him a chance and see what happens.
What nationality is he? german?
Jup, chairman... uh... German!
And I`m not really sure, if he is the right one.
His talk looks more like a consumer than a leader
"blow the socks off..."
this guy will need to do a lot of blowing, that's one thing
this guy looks like a douche, has no clue what he's doing, RIM is screwed.
30secs on mountain biking, 7.18mins of a flat voice lacking in energy. No mention of Developers!!! Unbelievable. Why don't people at RIM realise it's developers who highlight what is possible with their eco-system.
There are still (at this time!) more 3rd party developers than internal, and these will drive the biggest innovation. That's what consumers run after, and enterprise is beginning to recognise. Too many years spent thinking themes as being a sufficient way of differentiating your product are just part of the cancer in the organisation. Plus developers tools and eco-system is the weakest of the four smartphone platforms(Symbian doesn't count).
RIM has great DNA, but it has failed to understand the urgency. Android device manufacturers are already getting FIPS 140-2 clearance and Apple has applied and is awaiting the outcome.
Good isn't good enough. It's time for greatness.
I'm sorry, but have you heard of the man in charge of developer relations? That would be Alec Saunders, not Thorsten Heins.
This is a typical blinkered response in not seeing the bigger picture.
It's for the CEO and company to reach out to all the peoples he needs to inspire and motivate to help him out of this mess.
AND that includes speaking directly to the developers in his first address. Thereby recognising that the app eco-system they build, will realise the extensive hardware and software investment RIM have made.
It's not about pandering, or saying developers are gods, its about Android and Apple having an extra 300k virtual employees who try and make stuff for and on their platform. Does anyone here realise that more iOs developer SDKs were downloaded in the first month after release, then in all of RIMs years of existence! This is where the battleground is.
The QNX aquisition is a great one, there are many strengths to this 'new' OS, with it's multi-core scalability and inherent stability. (Note it's only new to mobile). The utility industry has it embedded in abundance, but Linnux is an example of another workhorse OS with little consumer traction.
But who cares when there are almost no apps to show off what QNX can do, because RIM has taken so god damn long to transition to it. Has done such a bad job managing expectations and left developers with a buggy dying OS in the interim that they switch to others.
Message to Alec Saunders: Your an improvement, but your not an improvement enough and time is not on your side. You should realise your responsible for the most powerful tool to unlock RIMs future, the developers. Despite being smaller than other platforms, you effectively have access to the largest resource of people in RIM.
BUT Guess what? Developers follow the money, follow where they get project commissions? where they get contracts, and it isn't for developing BlackBerry.
BlackBerry SDK and Eclipse plug-ins lag in features and die in functionality. Until recently as a developer you have to reboot with each committed change. The simulator absolutely sucks. This adds to a developers productivity, time spent and frustrations. BUT in real terms it means any BlackBerry project takes longer and therefore costs more. You also have to get new signing certificates with each commit and if the signing server is playing up (typically does)your sat there waiting, and this even though your debugging and developing without publishing. Add to which the UI work is insanely painful given the visual return.
What do you think will happen when the first BB10 handset finally launches in Q4? It's bang up against the iPhone5, which will likely match it in hardware, but will have the most well respected eco-system of services, be they fun or functional ready to go.
RIM should be using the Playbook as a way to build enough software capital so that they have a live and healthy system ready to go. USB to go should have been shown off as a way to say this is a master tablet. Playbook should have been daisychained together to show of the QNX multi-core capability. And the TAT guys should have been given FULL Control of the project.
The TAT aquisition is another stroke of genius, that then disappoints. They are encumbered by the forces within and the TAT guys are respected across the whole mobile industry. They were responsible for Android early look and feel,plus have always exhibited much more vision and excitement in their own proof of concepts. I was so excited when they came on board,but they just dont get the freedom.
QNX is extremely promising, but history is littered with much lauded, beautiful and technically gifted OSs...Maelmo, MeeGo, WebOS.
Users don't care about the OSs. They want tools to help make their lives easier, more productive or more fun. Yes fun, it's not a dirty word!
Users don't care that carriers are the gate keepers to RIMs latest OS update. They just want stuff to work. RIM should stop sucking up to the carriers and directly push out to handsets when they want to share new features they have designed or iron out bugs. In fact why are RIMs OS update links so damn slow? The developer links are the same. Don't you want more people showing the capabilities of your investment and smartness off?
I HATE the way Apple controls the user, but one linear OS with a minimal device line-up means the army of developers find their lives made simpler so they can concentrate on the look, feel and play.
I HATE the fragmentation in Android and the wild west app store, but Google are trying to create order via ICS and style guidelines, and with the first FIPS certification of an Android device (which Apple doesn't have, yet!) and Google Apps, they know Enterprise is the next battle ground.
In fact does anyone here at CrackBerry realise how many RIM enterprise SENIOR sales people have been poached by Apple? And that Samsung, HTC, LG and Sony Ericsson are all about to join the fun too!
Five years of my and mine teams life have been invested in working with RIM and supporting BlackBerry. I started before the iPhone and App store because I knew mobile software development was the next great vista. I have seen RIM be celebrated, and then sadly witnessed their complacency leave them left behind. They're a real stand out company, but they have also failed to see the writing on the wall. This latest news does not alter that view that they are writing themselves into history for the wrong reasons.
Chasing emerging market customers is like chasing PAYG customers. The margins are slimmer, and you no longer are the aspirational product they covet and want to upgrade to next. Your just a rebound or starter relationship, your not marriage material.
RIMs problem is definitely not going to be solved with marketing, when developers are the invisible, almost free army that truly help market a platform. It's about having the leverage to exercise your potential, and recognising that is an internal and external symbiotic effort.
RIM's best chance was to go Android, make a safe and secure enterprise friendly flavour of it and totally own this subset within a expanding universe. Then open its own malware and virus tested Android App store (as many others are doing now), but one specifically geared to enterprise (as Cisco has done now). After all in Android, Google's isn't the only flavour allowed.
Unsurprisingly Google has imperfections too. Fragmentation and a feeling of wild west. Then again develop for BlackBerry and the wealth of devices (i.e. screen resolutions) and OSs makes development painful and expensive.
BUT BlackBerry hardware (it's the best, it's their software that has unravelled them) with the Android OS and Android developer tools, AND TAT design and UI leadership AND BES Fusion and RIM enterprise facing salesforce would have been a perfect marriage and would have given RIM access to a huge pool of talent and catapulted it back into contention.
Instead it has been too proud and gone it alone (badly so far).
All I would like is for Boost to start caring more Blackberry phone GOT DAM
Well I hope this guy makes my 15.00 shares of RIM go thru the roof. I bought as much as I could at around 15.30. At least its a step in the right direction
What I really really want to know is what phone is he currently using lol
Awesome! Good show RIM!
in the time of your life, live so that in that good time, there should be no ugliness or death for yourself or for any life that your life touches, seek goodness everywhere
This guy sucks. Looks like just another career criminal, no substance.
Excited about this and that... Sick to hear sh*t like that.
Just tell me what is the problem with RIM and how you gonna fix it.
Otherwise, too bad for RIM.
If you paid any attention to the video, you would've understood that he said exactly what was wrong. He said it in a respectful manner as to not bash the pioneers of the smartphone.
i hope that this guy is what RIM needs to get back on top
I just LOVE the way this guy speaks! Right on track with what everyone wants to hear and actions being done. This is excellent news and a heck of an opportunity! Not to mention the fact he's focused on marketing as well. YES. Here we go! :)
He had me at, "quality products..on time"
Saying all the right things! Congrats on the new appointment.
If you wake up and don't want to smile,
If it takes just a little while,
Open your eyes and look at the day,
You'll see things in a different way.
Don't stop, thinking about tomorrow,
Don't stop, it'll soon be here,
It'll be, better than before,
Yesterday's gone, yesterday's gone.
Why not think about times to come,
And not about the things that you've done,
If your life was bad to you,
Just think what tomorrow will do.
All I want is to see you smile,
If it takes just a little while,
I know you don't believe that it's true,
I never meant any harm to you.
Don't you look back,
Don't you look back.
I love the part in the end when he is talking about the future, "Just be bold."
about damn time! i think blackberry began to get childish when they showed off the pink and purple phones, along with the "style". ugh. nice phone, stupid name, and a cdma device. if they do a nice, new flip phone, thats the only thing that would hold me to blackberry. if theres nothing impressive out when or not long after my contract expires in september 2013, ill be bidding farewell to rim. do amazing please, thorsten
Who else is making flip phones these days? haha, you will only stay if RIM makes a nice flip phone? really?
The name and BBM were the only good thing about that phone. People still buy flip phones?
Hope he keeps BlackBerry the serious work tool that it's supposed to be.
lol is this guy for real? RIM innovates and always looks ahead? Looks like we have a third deluded CEO. He should have pulled an Elop and told the truth and said they WILL improve.
Your comment is pure ignorance.
+1 ignorance among other things.....
Looks real to me. Also looks a bit like Stephen Harper :)
I knew right away I'd see childish comments on youtube about his accent. It's like people never left high school.
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