Verizon is aiming to get the TV binge-watching audience with its latest promotional offer. It will give customers who switch to Verizon Wireless, along with current users who upgrade or activate a new line, three free months of access to HBO Now, which is normally worth about $45.

The carrier's press release states:

To be eligible you'll need to upgrade or activate a new line on a smart phone on a device payment plan or a tablet with a 2-year activation or device payment plan. [In addition, if you upgrade or activate a new phone on a Verizon Plan XL or larger and choose the device payment option, you'll also receive 2 GB of monthly bonus data for each new or upgraded line. The data is shareable, can be combined with other offers and applies as long as the line remains active on a Verizon Plan XL or larger.

Verizon points out that this new offer is being made just before the premiere of the sixth season of HBO's hit show Game of Thrones on April 24.