This is the first time I've seen something like this, and I can't decide if it's cool or would be totally annoying. US Weekly has embraced BlackBerry and is offering daily celebrity updates via BBM. All you need to do is add their PIN (226B95C0 or scan the barcode) and you will get updates right to your BBM. Pretty cool huh? I'm not one to keep up on the celebs but I suppose if thats your thing this is a pretty good way to stay informed. If you do sign up for the service, leave a comment and let us know how its working out for you. Thanks cafeina77.