Here in the UK we saw RIM kick off their new marketing campaign just two weeks ago with a TV advert suggesting that "There are people who don't, and people who do" -- and that same concept is staying in place with two new, shorter commercials that have cropped up on BlackBerry UK's YouTube channel.
This time the adverts are targeting specific features and devices.
The first is promoting BBM Music on the BlackBerry Curve 9320, which is perfect timing as the device is now available on all UK networks. The second commercial features the BlackBerry Bold 9790 and its NFC payment capabilities. The last video focuses on the BlackBerry 7 web browser and the Bold 9900.
Although NFC has been around for a while now on BlackBerry Samrtphones it is one of those features that we don't really see in everyday use. Does this new advert mean NFC payments are going to be more readily available soon? Let's hope so as although the public may well need educating on the technology I strongly believe it is something we will see a lot more of in the near future.
It is also great that RIM are not sitting back, happy with their one TV commercial and are targeting the consumer from various angles.
Do you think they are on the right path? See the other videos below and then sound off in the comments!