BlackBerry is going hard with their sponsorship of Formula 1. Aside from the Mercedes Formula 1 partnership deal, BlackBerry has now teamed up with TSN to offer expanded F1 coverage across the network.
"We are thrilled to partner with BlackBerry and confirm the addition of live practice coverage to TSN's broadcast schedule throughout the entire F1 season," said Shawn Redmond, Vice-President of Programming, TSN. "F1 racing is immensely popular worldwide and has a passionate and loyal fan base here in Canada. With BlackBerry on board, Canadians can turn to TSN for complete F1 coverage all season long – from practice, to qualifying, and the race itself."
The practice coverage will be available live on TSN and TSN Mobile TV throughout the F1 season.