As mentioned on BlackBerry's Q3 Fiscal 2017 earnings call, Titanium Transportation has now signed on to integrate BlackBerry Radar. The mention during the conference call never made clear the scope of integration Titanium would be implementing but the company has now announced its entire fleet of trailers will be integrating the asset tracking solution to 'boost efficiencies, increase revenue per trailer and improve profitability'.
Speaking on the roll out of BlackBerry Radar, Mr. Ted Daniel, CEO of Titanium commented:
BlackBerry Radar will provide Titanium with better utilization of trailers, which will result in better revenue per trailer and improved profitability. The technology is highly innovative and stood out amongst its competitors. We are excited to be one of the first to take advantage of their new asset tracking solution and look forward to growing with BlackBerry.
The decision to go with BlackBerry Radar comes after evaluating several different offerings according to an older interview with Daniel. Ultimately, Titanium went with BlackBerry Radar 'because the company has its roots in Canada and also it had key advantages, most notably the lack of any wires'
Titanium Transportation to Equip Entire Fleet with BlackBerry Radar Trailer Asset Tracking
BOLTON, ONTARIO--(Marketwired - Dec. 21, 2016) - Titanium Transportation Group Inc. ("Titanium" or the "Company") (TSX VENTURE:TTR) is pleased to announce it is integrating BlackBerry Radar into its entire fleet of trailers to boost efficiencies, increase revenue per trailer and improve profitability.
BlackBerry Radar is an Internet of Things (IoT)-based system that monitors the location of trailers via GPS and delivers custom, real-time alerts about events such as when a truck has crossed a user-defined area or when a trailer door has opened or closed. BlackBerry Radar also monitors temperature, humidity and the presence of cargo and provides real-time information on an intuitive, secure and easy to use interface.
Derek Kuhn, senior vice president, BlackBerry IoT states, "BlackBerry Radar with its advanced sensing and communication technologies, as well as cloud-based analytics dashboards, produces near realtime actionable information to fleet managers about the status and location of their trailers and the goods they are carrying. Furthermore, with its state-of-the-art security technologies, it gives trucking companies like Titanium a peace of mind that their data is secure. BlackBerry Radar encrypts all transmitted data and authenticates device and cloud endpoints. We are excited about Titanium's decision to choose BlackBerry Radar, and look forward to a long-term relationship between our two companies."
Mr. Ted Daniel, CEO of Titanium commented: "BlackBerry Radar will provide Titanium with better utilization of trailers, which will result in better revenue per trailer and improved profitability. The technology is highly innovative and stood out amongst its competitors. We are excited to be one of the first to take advantage of their new asset tracking solution and look forward to growing with BlackBerry."
Titanium is a leading asset-based transportation and logistics company servicing Canada and the United States, with approximately 400 power units, over 1,300 trailers and approximately 500 employees and independent owner operators. Titanium provides truckload, dedicated, and cross-border trucking services, freight logistics, and warehousing and distribution to over 1,000 customers. Titanium is a recognized consolidator of asset-based transportation companies in Ontario, having completed eight asset-based trucking acquisitions since 2011. Titanium has also been ranked by PROFIT magazine as one of Canada's Fastest Growing Companies for eight consecutive years.