Through the Zeis Lens: The BlackBerry 10 Launch Day Experience

By Adam Zeis on 30 Jan 2014 12:51 pm EST

A year ago today Kevin, Bla1ze, Marcus and I were on location in NYC for the global unveiling of BlackBerry 10 — to say it was a big day for us would be an understatement. After hanging out in the lobby with tons of other people from the media for what seems like hours, we rushed our way to the first line of press tables to ensure we had a good vantage point for the rest of the day. Once we got settled and fired up our live blog, Thorsten Heins took the stage to announce BlackBerry 10, the BlackBerry Z10 and the BlackBerry Q10.

It was a crazy day that set off months of BlackBerry 10 news, and a year later there is so much to look back on. I was going through some photos from the day (there are loads!) and figured I'd post up a few of my favorites for your viewing pleasure. So here are my top 10 photos from the BB10 Experience in NYC. Take a look through them, drop your thoughts in the comments. If you happen to have any photos of your own please share them with us too!

Marcus and Kevin on scene before heading into the event. There was a scary vortex tunnel through those doors, but we survived.


Thorsten on stage, just seconds before the Z10 and Q10 popped up on the big screen. 


This one needs no words. Good riddance hair.


Marcus, Bla1ze and Kevin hard at work.


The hallway leading into the event. Very dark and very purple.


Thorsten Heins announces that RIM will be forever known as BlackBerry from here on out.


Just a quick shot that I love. Team BlackBerry!


This one really summed it all up for me. Just a simple "10". love this shot.


Jeff Lima

First ! ! ! ! anniversary :p

Game boy z10


Sorry to bust everybody's bubble and correct me if I'm wrong, but isn't the anniversary supposed to be tomorrow???


Quickie has been summoned. Brace yourself...

 We have apks cuz we need 'em not cuz we want 'em 


Oooooh noooooo!

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!


sometimes it takes a bit longer. he's the santa clause of all internet forums. he has to visit all of them in one day and tell the good kids from the bad.


LOL. That actually made me laugh. Good job!


Congrats BlackBerry!

- Developer of 'Web Design Cheat Sheet' for BB10 (Posted via CB10)


Will there eventually be a BlackBerry 11?

Q10 \m/


Zeis lens is a cool idea, can we expect weekly Zeis lens articles?

Posted via CB10

Observation Junkie

As reported through the microscope :)

Catapulted from my Z10.


I agree that's a great headline and it should be capitalized on. Nice elegant post Adam!

Keep The Faith  BlackBerry Q10 


Keep up to good work!

Posted with my awesome Z30

Kevin Michaluk

Wow. My hair was amazing. Should have pulled up in a 80's Trans Am or something to the doors :)

If people were there and have photos, be sure to share them. Would be great to have tons of candids to look at, etc.

Observation Junkie

Looking at the picture, just you two guys, and no one else, you were either very early or very late for the event.

Catapulted from my Z10.


I really do feel like I'm coming to the blackberry team super late, but I really want this brand and it's phones to continue growing. I love my new Q10 and already plan to save part of my tax return just to pay for the next version of it later this year (hopefully)

Posted via CB10


Happy birthday BlackBerry 10!!!

DJ Reyes

Adam Zeis :)

Posted via CB10

Kevin Michaluk

As in the author, Adam Zeis.

Kinda like Carl Zeiss, that makes lenses? 

Adam's family couldn't afford the second Zee though (his joke, not mine).


Adam Zeis

It's the second S, not Z. Sheesh.

Zeis / Zeiss

Kevin Michaluk

Oops. I quit the internet for today. Clearly multitasking has taken its toll on my brain.


I literally laughed. :)

Posted via CB10 via the power of " Q "

Prem WatsApp

Zed goes to your head. We all know. LOL

iPhone for me? Scr... ahem Q that! (posted from the latter)

DJ Reyes

Wow, forgot how long Kevin's hair grew. I was at the London launch and we saw the hair chop on the big screen.

Lots of memories from that day.

Posted via CB10

Kevin Michaluk

"I was sexy and I knew it!" :p


Yeah baby! Now we need a spandex pants and ponytail pic! LoL

FYI CB Team: I really appreciate all the hard work this year, my BlackBerry is a huge part of my life and this community is part of my daily routine.

Go Team BlackBerry!

Keep The Faith  BlackBerry Q10 

Observation Junkie

No, please no spandex pants please, I beg you.

Catapulted from my Z10.



Zee Z30 pozted thiz


That was such an exciting time.

D gray

You guys Crack me up. What's great is that you keep it real.......all the time. good to be acquainted with you whacky but knowledgeable guys, you too Kevin. Lol

My Z10 has a Flow

Kevin Michaluk

Lol. Well, we try to keep a strict "we don't like douche bags so try not be douche bags" policy around CrackBerry and Mobile Nations. Real Tech by Real People for Real People is our motto. Glad to hear that we're succeeding!

I was the first in a one man lineup waiting for the Local Bell Store to open in Abbotsford, BC. I waited for two hours. When I was finishing up another guy came up and bought one as well. Being a smaller location I thought this was a good start. The numbers did not end up as I had hope as far as sales go but for me this was the only time I have EVER lined up for anything like this. I am still happy I did it even though I have since bought the Z30. I was the first to get that as well.

Happy Anniversary BlackBerry 10!


Hello BlackBerry brother.
I remember that day. I wish I still had the photo of the bum outside of that store you sent me. I especially remember your BB10 play by play of getting your new Z10.
What a year for a great company. Sure, it didn't go as planned, but I have all the faith it will in the future. BlackBerry 10 deserves to be noticed and respected. It's just that simple. Happy Birthday to the best operating system on the planet.

Posted via CB10


Truly was an amazing day for all BlackBerry fans and Crackberry...Congratulations BlackBerry and Crakberry...Keep up the good work CrackBerry team and continue to rock the "World Wide Web" with informative and entertaining news...Love ya all !


I wonder where Thor is now? Despite all the hate towards him, I am still thankful to him for making BlackBerry 10 possible and for taking on the most daunting task of 2013. I wish him the best!

Posted via CB10


Very true. He did so much to bring BB10 to the masses. Shame what happened throughout the year. Only he and BlackBerry employees really know what happened after the launch. Anyway, that's life. Hopefully they will learn from the mistakes in 2013 and move forward. Mr. Chen has given every reason this is the case so far.

Posted via CB10


I had my blackberry q10 since July of last year and I'm proud to say I'm a blackberry owner, go BlackBerry 10!

Posted via CB10


I too was one of the first people that day to get my Z10. I still love it. The new updates just keep making this phone better and better. I'm confident that John Chen is going to do great things for this company. I want BlackBerry to succeed and prove the naysayers wrong!! Go Team BlackBerry!!

Posted via CB10


I feel cheated, i only see 8 photos in the Top 10. :)

Posted via CB10


And hopefully at minimum, a decade of BlackBerry goodness!

Posted via the Android CrackBerry App!


Oh! That was a wild and crazy time! And it is not over yet...
Thanks for the memories! I was up all night in the forums - reading, writing a paper, and fortifying myself with bourbon.


Posted via CB10


What's a zeis lense

Posted via CB10


A year later and BB10 is among the biggest failures of Blackberry.


I miss the big brother hangouts you guys did. That's what I remember the most besides the BB10 launch.



There will be more, just need a reason to get us all together again. :)


I wish they could have called it BBX.


I remember racing home from work to catch the feed! The memories, the only thing that sucked about this launch was waiting four months to get the phone in my hands. On a brighter note this phone is amazing and truly worth the wait and I surely did not expect all the great things that came with the "10" product. All I can say is that this has been a hell of a ride and though this has not been the most comfortable trip with all its ups and downs. The journey is the part of what makes this comeback story for the passionate one's something to remember here is to many more years of blackberry moving forward

Posted by BBM#42 via Z10 ( Do not fear the leaks


Can you post the last image in high resolution? It's perfect for wallpaper!

Posted via CB10


Can't believe it's been a year. I've had my Z10 on the UK day of release, it's the only phone that I've ever kept a year without changing to another BlackBerry device. So want to try a Z30 but can't get the time to try one out. Well done to all involved. Roll on 2014, I hope BlackBerry will be number two in the world by 2015

Posted via CB10


Do we REaLLY need two blog articles in the same day about BB10's launch day experiences?? Really??

I appreciate the entry but crackberry should be focused on the here and now and towards the future. Honestly I think Adam's skills would be better out and exciting for him to research and dig through CB's contacts at BlackBerry to see what's coming up in the pipe! What business' are they partnering with, who have they gained interest to their qnx cloud business! Any other streams, new, for revenue, any future cuts on employees still pending or future experiences and targets for devices BB10 BES, QNX exhibits. Et cetera

BlackBerry Q10  & Full Metal CB10!

Louis Belshaw

The only thing the launch of the most recent patch has brought me is all side loaded apps being broken and all other android apps which it says it can download being stuck on processing. Effing ridic. Will be buying an iPhone next week.

Posted via CB10


Happy Anniversary BlackBerry 10! Thank you for this wonderful OS! Keep improving and definitely Keep Moving!

Posted via CB10


Good article Adam!

C0038297E Quote of the Day (BBM Channel)


T-MOBILE must get the info on z30 they seem to be very parochial .sorry however that's what they have me believing.

Posted via CB10


Zeus lens. Clever.

Posted via CB10