For consumers in the UK the last few weeks has been pretty busy in terms of 4G launch news. Both Vodafone and O2 have confirmed that they will be flicking the LTE switch at the end of August. With EE already being well established and currently the only UK network to offer 4G, it just leaves Three to pull their fingers out and get the 4G ball rolling. Whichever of the above networks you are with your BlackBerry 10 smartphone will be 4G ready.
A while back Three said that they would not charge any extra for 4G services and they have now reinforced that claim which will make them unique as currently all the other networks have a premium charge for LTE. Three already are extremely competitive on pricing - especially with their 'All You Can Eat' data. Once their 4G network is established I suspect the other networks will have to do something to try and retain customers.
We’re on track to launch in Q4 and we will offer 4G at no extra charge. When we switch on our 4G network well over a million of our customers will already have a 4G device so they will get automatic and hassle-free access in 4G areas without the need to change plans or sim cards. Everyone on Three with a 4G device will be able to enjoy our 4G services as we roll out the network across the country to add capacity to what is already the UK’s fastest 3G network.
Here in the UK we still have a long road ahead of us before most of the country has 4G coverage. But at least we are getting there.