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Thorsten Heins talks BlackBerry Q10 with Bloomberg

By Adam Zeis on 29 Apr 2013 03:14 pm EDT
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BlackBerry CEO Thorsten Heins sat down with Bloomberg in Los Angeles to talk a bit about the BlackBerry Q10, Z10 and some of BlackBerry's current business strategy. Thorsten was all smiles as the interview started on a high note on the news that the Q10 is now the fastest selling tech product ever at Selfridges. When asked about the higher price tag of the Q10 over the Z10, Thorsten noted that "it's a high quality product" for "people that need to get the job done." 

He runs through a bit of the Q10 features and stats before jumping over to the Z10 and the Detwiler Fenton fiasco. Thorsten reiterated the fact that Z10 returns are in line with the standard but they are still in the middle of sorting things out.

When asked about licensing BB10, Thorsten says they aren't ruling it out and that once the BlackBerry 10 platform and OS is proven they'll see who comes forward and "whatever comes up we will entertain."

Last but not least, there is word of good things to come at BlackBerry Live in just a few weeks but when asked about the possibility of a tablet, Thorsten notes that soon the only computing platform you'll need is your phone.

 

Reader comments

Thorsten Heins talks BlackBerry Q10 with Bloomberg

176 Comments

Indeed... when I see him, I try to imagine myself on his shoes, trying to come with a decent relaxed answer, but I always end up punching the interviewer on the face...

He is definitely the right man for the job. I can't imagine anyone else doing a better job turning around blackberry... except for Steve Jobs.

Steve Jobs is turning over in his grave wondering why the clowns at Apple screwed up so bad as to lose so much in share valuation as well as no longer being the worlds best selling phone losing that to android devices like Samsung. And watching BlackBerry ruse out of the ashes that Apple thought they'd see. BlackBerry is the new Phoenix. They will regain market share and as long as r& d is kept up it shouldn't be bad but that sad. How dare the morons at blackberry not realise that the bridge function essentially made my PlayBook useless. That's the sad part. 2 years in development and they couldn't get that right. From the start.

Posted via CB10

I just wanted to make a equally as pointless response to his equally pointless response to you.

you know i see people all of the time do things like tap an airplane before boarding, or knocking on wood for good luck. Let the people who want to "first", "second", "+1", etc do it. It makes them feel good and it doesn't hurt anyone.

Yeah, I'm getting tingles about his take on the tablet market. That they are doing something different, that the phone is all you need in term of computing power... my interest is piqued.

Services Value Proposition! How the smartphone, a BB10 device, will be your only need for a mobile computing platform.

There are other grounds where RIM is loosing ground on - something I'm working on in my personal blog post - and I'm inclined to think its because the majority of the free remaining QNX team (beyond the specific teams working with NASA, US Military, and similar organizations) is focusing hugely on this kind of project.

I really hope blackberry bridge gets reincarnated as a tool to control your PC with your phone. Well, It was possible before but I mean official support would be great. Except the gesture support for windows 8 and blackberry are conflicting...

I agree. I have a feeling BlackBerry bridge will take on a new role with desktops and laptops. Maybe BlackBerry Link will end up being the tool we use to extend bbm and BlackBerry security to our desktops and laptops.

Posted via CB10

I wonder if tablets will eventually phase out I don't like walking around with mine and when I'm home my laptop does just right.

Posted via CB10

Exactly! What really is the benefit of a tablet when you think about it?
Larger screen = being less portable beyond 7" (that alone, beyond 5.5" is not really portable any longer unless fashion changes back to the mid 90's baggy days; but nobody is going to want to wear neon again).
A 2nd screen to a TV or smartphone = again, less portable and for it to be a 2nd screen its simply because the first screen was lacking in features and functionality in the first place! I'd take a 3.1 or 4.2" smartphone with powerful features and functionality that BB10 offers with a superior UI than an LTE based tablet with 12mths free data to go with it!

A powerful and intelligently designed and usable, efficient UI is the KEY!!

In my mind ... the only reason to have Quad/Multi-Core cpu's is because not only the OS is becoming powerful enough and efficient on battery power, but also because the applications are nearing or equaling that of what we have TODAY on desktops. An HD-IPS-LCD or TV being the hub itself with built-in speakers (to start with) should host external DVD/BluRay-Writer, USB (2/3) ports, HDMI input & output, a glass substrate imbedded table/desk along with it. The mouse ... that will be replaced with technology such as Leap or directly into such a table for gesture support, maybe even using dual cameras for depth and gesture recognition. Vocal commands work for roughly 73-83% of the global population, while brail keyboards and dual-cameras like XBox's will work even for those that are hearing impaired and can understand sign-language.

Mobile Computing Platform .... soon in a few years will full replace out desktops; only ones would remain would be ones similar to the Mac Mini and other workstations. However as servers get cheaper, services from Oracle, VMWare, Ubuntu, etc will be offered at VERY reasonable monthly, yearly price points where your mobile smartphone is simply enough to work with cloud based desktop/server OS while your smartphone is used as an input mechanism. Hmm.

Exciting times my friend. There is a swagger to Thorsten's step and you know something big is around the corner. That is what happens when you build a new platform based on distributed computing. The incremental changes from Apple and Android aren't going to cut it any more. This is BB time and place. What an exciting time.

Exciting times indeed. I'm super excited and I agree with you ... however concepts like Enterprising Minds, and etc is not enough. Someone on an Apple board that I tried to show insight about the possibilities of what BB10 and QNX could bring and the response I got was ...

"What does all this mean? If someone has to sit there and spoon feed you why something is better (more flexible or whatever) it more then likely isn't.

Only home automation I have is a thermostat. It's only compatible with iOS and Android. I guess you could include my TV and DVR via Verizon Fios, once again though not on Blackberry.

BB might be technically more flexible but if I have no real world use for then how flexible is it really?"
quite humbling but very true ... if there is nothing we can use in the real world beyond just using it as a smartphone - the promise of "what it can do" or "what we'll see very soon" doesn't make a difference at all. It's simply about being in the real world use.

...Said the coal oil lamp salesman to the light bulb vendor.

Basically he describes a laurel, and is perfectly happy to rest on it. Good for him!
Better for BlackBerry ;-)

Posted via CB10

This is great news and from what I understand the flagship BlackBerry is still yet to come out

Posted via CB10

It says I need flash to see the video. What's up with that? On my Z10, I mean.

Posted from my T-Mobile Z10, no longer on the Sprint Meh network.

Updated:
Ok I found where the problem is, if you try viewing the video from your browser by accessing www.crackberry.com it works perfectly fine. It is when you are accessing the video from the CB app where it says you need Flash! On my Z10 from T-Mobile running on the leaked OS 10.1.0.1483.

Damn, sorry.. I was just going to let you know this. That's why they have the YouTube videos link out to the browser when in their app.

Thorsten seems to hint at there will not be a new BB tablet (but a phablet - Aristo?) when he said the phone would be the only mobile computing device a user would need.

This is awesome news for bbry hardcore fans like me... I'm so glad bbry has shut many haters up... love my z10...

Posted via CB10

Disclaimer: I know BB is not Palm.

I hope BB doesn't go the way of webOS. It would be sad to see another great OS die. (Im saying this because of Thorstein's willingness to entertain licensing. Maybe some company will want to buy BB?) Just a thought... Erroneous or not.

Erroneous, by selective hearing.

First we want to get BB10 out there and prove itself which is what we're beginning to see with the z10 and the q10. We still have a few other launches on BB10 coming this year to watch out for. After BB10 has proven itself we will entertain interested party's to "LICENSE" BB10.

Not for sale!

You speak as one who knows a lot more than others. Who ARE you? :o (insert spooky music here)

I certainly hope Blackberry doesn't die, but rather thrives. I was quite miffed with the webOS fiasco, and don't want to see it happen again with an OS that is more elegant than ios and Android, and I ESPECIALLY don't want to see it happen again with an OS that I would love to support as my next phone purchase coming from Palm.

No, not selective hearing... I'm aware that BB has no plans to sell right now, I'm just wondering out loud (albeit with negative thoughts).

EDIT: Just realized you're probably quoting Heinz. D'oh!

haha ... I'm nobody really. Just experienced in mobile smartphones for a long time, I read a lot about smartphones, and seeing where technology is going - with the help of work experience in many different business segments (Financial, Mining, Consultant) as a contractor helps (BES admin duties is still junior but learned a lot).

Don't worry about BlackBerry - they still have LOTS of operating cash on hand, and ability to make loans to continue operating the business for at least another 2 yrs in an emergency if needed.

U have to enable flash on your device before using it. I personally thought that it would be a constant but, either way, I'm glad that once I get my Q10 I won't have to go to a laptop/ Pc to view flash content like I do now. if one is nearby.

Ok I found where the problem is, if you try viewing the video from your browser by accessing www.crackberry.com it works perfectly fine. It is when you are accessing the video from the CB app where it says you need Flash! On my Z10 from T-Mobile running on the leaked OS 10.1.0.1483.

Ok I found where the problem is, if you try viewing the video from your browser by accessing www.crackberry.com it works perfectly fine. It is when you are accessing the video from the CB app where it says you need Flash! On my Z10 from T-Mobile running on the leaked OS 10.1.0.1483.

Did he just say, "It is a high quality device" as a reason to charge more than other flagships?! He looks so happy and relaxed because he is on that gooooooooood stuff...

I don't give a DAMN if his "happy and relaxed" .... he's the CEO he gets PAID to feel that way, but we should be focusing on his work, his teams work, the ethics and direction of the company, and his success in doing ALL of that as the CEO!

I couldn't care less about his feelings! If I did seeing him happy and relaxed at this early a stage is NOT a blessing ... he should be more focused, remain driven, and keep pushing on. I'm sure he is ... but showing relief is like a lamb showing sign of weakness in business.

Ive already ditched my playbook, it doesnt compare to the Z10. I Like his approach to tablets. Unless you offer something, such as a seemless integration with QNX cars or whatever then dont even bother. Your not goona beat the ipad at the ipads game. Which is apps and games.

In about two weeks, we will know a bit more ;)

With QnX, imagination and creativity is the limit. I would love to see, distributed processing.

Posted via CB10

his last statement is what I am sticking with... this is a really big deal in terms of mid-long term strategy on mobile market evolution... we are in the attempt to mark the dawn of a "new" era - or "the next step" in computing in a sence in my opinion... BB is trying, and I think will manage, to make history here!

very exciting stuff!

"when asked about the possibility of a tablet, Thorsten notes that soon the only computing platform you'll need is your phone."

This line has got me thinking.... look at your Z10. what if it had a dock that meant you could use it any where. It would plug in to any TV, monitor or even computer and use peripherals like mice and keyboards.

Now imagine a new PlayBook. But all it is is a screen and massive battery..... until you slot your phone in...... and it charges it at the same time... just a thought.

Posted via CB10

That's whaT asus did with their Transformer and Padfone. Did not went very well though. I really hope it's not another transformer, but something else. I hope it's a dock station to use my monitor at work for example.

That would be what the Motorola Atrix attempted and they failed to grasp a large enough base to maintain validity in the market - and they launched the Atrix 2 as well without much fanfare to call home about.

Granted, Android as a mobile computing system VS QNX is a big difference, and time will tell if they tread where Motorola failed, but I don't think we're at the stage of swapping from using tablets as daily consumption devices, especially with bluetooth keyboards/mice accessibility, to something like a mobile docking station. Few people I know utilize HDMI connections from tablets/phones to TV's right now if they aren't for business use.

Good thinking though.

This has been the direction for the platform for a couple of years now. BBRY have hinted at a very similar idea, it goes out as far as being a full replacement for the desktop and laptop PCs for the majority of light users. I have been anxiously waiting for a more clear vision of this future, I am so son with trying to keep my home network and PCs working and healthy, this platform and technology will hopefully do aware with that hassle!

Posted via CB10

I just wanted ppl to know that verizon was advertising the Z10 on XBOX Live. BBM w/ screenshare is the highlight of the ad. On another note U crackberry guys shitted on my chocolate cake wIth me needing adobe flash to view the above video. Yeah, I'm not a Q10/ Z10 owner yet. Yet, yall said to hell with OS7 n down devices since all of U have OS10 devices, huh........................................

They didnt purposely choose to put up a flash video to this post.. This is just what the site that did the interview has the video play in. CB didn't say to hell with old devices, obviously YouTube is always preferred, this is not CB's fault, but rather the site which gave the interview, not having HTML5 support.

Duly Noted. I finally got to a PC to see that its Bloombergs embedded feed. I'm just pissed n anxious to get my own Q10 I guess. :( *shrugs* Pass the GreenCrack plz!

Haha I hear ya man. I have been using the Dev Alpha C for the last few weeks, and find myself using it in place of my Z10 at times. Sadly though, my phone number is on my Z10, but I do carry around both with me everywhere. The Q10 is as big as it's being hyped up to be. The best way you can counter the feelings of anxiousness and the likes is knowing that once you finally get the Q10, you wont get to have that fun feeling of "only x more days!!!" for another year or so, until their next physical QWERTY phone comes, so enjoy the feeling while ya still have it [;

That darn glass weave back constitute high quality? it has to be the backing, because iPhone and HTC One are both high end products, in terms of hardware, yet their prices are less.. (for the iPhone you have to factor in the storage)

Now I'm very excited to see what happens at BlackBerry Live. What kind of announcements do we expect to see?

Listening to the interview, I thought the last few minutes to be pretty telling. From what I understand, he thinks that the phone will be your "mobile computer power" with respect to tablets.

My guess, would be that much like the OnLive service, a BlackBerry 10 device (Q10, Z10) would act as your processing power while an external device complete with battery and wireless tech only would act as an external monitor, think BlackBerry Bridge on crack. This could also explain why BlackBerry bridge has quite a few features missing - because they're completely re-designing it. This would also allow their tablet to be super thin and light.

You already have screen share through BBM, why not just screen share with your own tablet? Just a thought.

Actually, quite interesting. I would say that screen share with desktop software is even more interesting

Great interview -- Thorsten DOES look really happy. He knows the Q10 is going to rock the market, and it feels like they have WAY more up their sleeves for the future. I also love how desperate the interviewer sounds to get information about future products. This demonstrates building enthusiasm in the market that will make people pay more attention to BBRY and the BB10 platform. Love it, love it. Can't wait to see what's next!

I'm having problems viewing the video, it's not letting me view it. It is saying J need Adobe Flash player. I don't have a desktop atm :(

Posted via CB10 on my Z10 in Germany

Ok I found where the problem is, if you try viewing the video from your browser by accessing www.crackberry.com it works perfectly fine. It is when you are accessing the video from the CB app where it says you need Flash! On my Z10 from T-Mobile running on the leaked OS 10.1.0.1483.

I would watch the video, but my CB app on my BlackBerry Z10 doesn't know I have a clash player. When I open my browser to www.crackberry.com, i cannot close the BlackBerry Live pop up ad because it doesn't respond to anything except if I want to register for the event (this also happens on my BlackBerry Z10. The only things I can do is leave this comment and read the article, no video, which was all I really wanted. Peace.

Posted via CB10

Ok I found where the problem is, if you try viewing the video from your browser by accessing www.crackberry.com it works perfectly fine. It is when you are accessing the video from the CB app where it says you need Flash! On my Z10 from T-Mobile running on the leaked OS 10.1.0.1483.

The much anticipated 10.1 update and the ability to manage remotely files on a PC is what I'm waiting for. If a good docking station, Lenovo like, will come it is even better. will buy one like this as soon as it will pop up anywhere.

There is a thread about how you can manage your home PC files from a Z10 right now. It is just not advertised by Blackberry.

Search the forums.

And 10.1 is happening as we speak.

That woman is just so beautiful!!
Oh and yeah nice answers from Heins very accurate... Wow that blonde, I cant believe it!!

So awesome. He definitely seems more relaxed. A year of kicking it up a notch has finally paid off..

It sounds like it just means they will put out a phablet as phones command higher prices/margins than the tablet market so best to manufacture a large phone versus a small tablet.

They have the mini hdmi to connect to tv screens, monitors etc.

I hope this doesn't mean they will have no incentive to bring BB10 to the playbook. Apparently they are experimenting with making apps for several screen sizes but I read somewhere it was harder to move from z10 to q10 screen size than they thought originally.

There's just soooooo much to take in this video. The penny stock thing... The fact that BlackBerry is going to the throat on it. I love that. The Z10 sales continuing to do well even with the Q10 just weeks away. The Q10 sales and the anticipation behind it. And if all that wasn't enough, BlackBerry Live is sure to bring some amazing new updates to BlackBerry. From what i gathered, if you dont have a PlayBook now, you better go out and buy one. BB10 PB is definitely making a debut at BBL2013. Also, I'm sure we will also see the BlackBerry Curve make an appearance as well. Seems like a great time to launch an entry product like that. In all, I am HIGHLY excited to see what BlackBerry has in store. The good thing about being down, you can always get back up. BlackBerry has truly shown that they are not slowing down.

For those who can't see the embedded vid on cb10 app or CB mobile site going to settings in browser enabling desktop mode under dev tools will show the video for you. If you can't get to a desktop

Posted via CB10

He did the launch very well from what i saw. The problem with the launch was that there was nothing new. BB10 and the Z10 were showcased already and all the major features like timeshift and flick typing were already views a million times on youtube. So the surprise factor was taken away. About the only thing exciting was the Q10 and it was a half ass version of the now final product. So, was it him that was unexciting, or the launch?

He's just getting the usual CEO media training,and it looks like he is beginning to excel, just like he does as a CEO.This is one smart dude.

he's always done interviews well.

my dad watched the launch knew nothing what so ever about NN10 and was like"Leo they got the wrong guy to go on stage" there was really no hype vivek did a good job but Thor was a little bland with no real excitment, he may have been nervous doing his first major launch and i really don't blame him what so ever, under the knife the way BlackBerry is these days it is a stressful time

In long term, Q10 can't sell more than Z10 although the initial demand is high due to upgrade by existing users. To survive RIM needs to win full touch screen / large screen users. The BlackBerry 10 OS is a generation ahead of completions. But RIM still has the old hardware and software quality problems that failed BlackBerry 7.

To survive RIM doesn't need to build hype on Q10. Rather, build these three things:

QUALITY, QUALITY, QUALITY

I am a keyboard user since 950.

MS

Sorry, typo correction:

In long term, Q10 can't sell more than Z10 although the initial demand is high due to upgrade by existing users. To survive RIM needs to win full touch screen / large screen users. The BlackBerry 10 OS is a generation ahead of the competition. But RIM still has the old hardware and software quality problems that failed BlackBerry 7.

To survive RIM doesn't need to build hype on Q10. Rather, build these three things:

QUALITY, QUALITY, QUALITY

I am a keyboard user since 950.

MS

With BB 10 and the success it has...what they still need to put the icing on the cake is get those big name apps to be native and running smoothly. Everone will move to either Z10 or Q10.

Skype - Alread here which is a big step
Gotomeeting - Very beneficial for business users
Instagram - needed by active social media users
Viber
Bria - VOIP application which is very needed by business users as well
CNN
Fandango
IMDB
NBA
Pandora
Yelp
Paypal
Lyft
All Banking Apps
All Airline Apps

They are still far away from getting most of those, they should get it done asap

Gotomeeting - based & licensed on the Cisco WebMeeting or WebEx platform. WebMeeting is already in the store ... test to see if the meeting numbers don't work interchangeably.

Instagram - NOT needed. Really do we really require another social media web-service to share pictures, comment on pictures, and such with your friends and family; when FaceBook, BBM, or other long time existing platforms already exists?! Heck try EMAILING the picture for once! Do you really need nor care to have someone "thumbs up" your picture? FaceBook arguably, if not your contact list in your smartphone or email web service already has your contacts. To me this is a duplicate service that should not exist, and if FaceBook ups it's game in this respect it won't last long.

Viber/Bria/ are both regional VOIP services. Very needed more than Instagram - but have stronger presence in S. America or those with families there vs in N.America - I'm unsure about Europe/Asia. We need to standardize on VOIP platforms that support varying services; similar to how eBuddy has 1 sign-on yet works with all web-based IM platforms.

IMDB is already in BBWorld ~ you should check if available in your region.
NBA - I'm sure many global sports sites have game, player, and org states and updates for NBA; NBA doesn't need to create its own app for any platform.

Yelp - no comment other than I hate this service, doesn't do me any good really.
PayPal - welcome but that's what the webbrowser is for! Don't require an APP to duplicate what the browser can do for a web-based service - especially since it works in the browser.

Banking Apps: this is something I would've and previously have argued as a duplication of a web-based service. I now disagree and fully understand - TDBank does NOT work for the mobile site (submit in the keyboard fails, and the page does NOT proceed to logon), and the main non-mobile site does NOT have a working "login" button on the top right corner of the page!! Arrg!! Yes YES YES bring all banking apps NATIVE please ASAP!

-Gotomeeting doesn't work using Cisco WebEx app, I tried to join by entering gotomeeting number and then tried the gtm ID but it didn't work. Don't know about the WebMeeting app searched for that name in BlackBerry World but no results (I am on t-mobile )

-Being a BlackBerry addict and constantly following the news it seems a very large user base on BlackBerry want Netflix, Instagram and Skype. It is a reason for other users to switch platforms as well so it is worth being on BB10

-Viber/Bria are very common in Asia and Europe and Middle East have a lot of friends there who turned away from BBRY because of the lack of Viber, Bria, and Skype

-Have you looked at the NBA Game time app on iOS and Android it is freaking awesome and soo user friendly beats any other sports app or web browser. I am an NBA fun and sideloaded the Android version for now

To cut the story short they need to have the same apps as the other platforms to stand a chance of competing. That is what I honestly think otherwise there's no reason switching

Thank you for the amazing update! much appreciated.

Netflix (Canadian version sucks on existing platforms really), along with Instagram (skype is here for 10.1 on Q10 for now, soon Z10), being reasons for users - probably in the millions - to switch is a bit deal. However ... we need to consider WHY it began to be a big deal and debunk it sooner rather than later. If we don't, and you KNOW Google (I think owns Instagram) will not ever port it over is a good reason to not allow the common user mindset that's its important enough of an application or service to migrate to another platform.

Didn't know about the NBA Game time app on iOS and Android.

I have Skype, Instagram and Netflix on my Z10. If you really want it, get the android sideload. Jeez, all this complaining.

I have them side loaded as well, it's not much as complaining as to really make BBRY much better! Believe me I stayed a BlackBerry loyalist all that time and would never switch. I just want them to get better

Posted via CB10

I agree with the last paragraph about the same apps as other platforms.

They need to focus on the top 50 or top 100 apps. If they get those then they are in great shape!!

Really, the top 5,000 is all they need. Everything else is just filler (e.g. fart apps, more flashlights, books, links).

Who cares about his hair style ... Kevin proved even looking SLOPPY doesn't preclude poor success (CrackBerry.com) nor restrict you access to upper echelon interviews for a major corporation! In fact I think CrackBerry had doubled its membership during the time Kevin had a sloppy haircut - which I really thought was grimey!

Well, exciting. "More to come this year"!! I am going out on a limb with a prediction. Thorsten held up his Q10 and stressed that " Makes This your personal computing power and Only This" "Different Concept" I predict that BlackBerry will introduce a tablet / portable display that requires a wireless connection to a BB10 handheld device, maybe a mule or super basic display, regardless a larger display that requires itself to be bridged to your BB10 handheld. This is an idea I posted on here before the Playbook was released. I believe with processor power and other features and management this had massive potential. Obviously offers perfect security, everything is in only one device, also cost and simplicity, you don't have to store documents etc in every single device just in case. It could be done as a Tablet form factor or even in a super basic laptop form. Please mark my words here Adam, Kevin and Bla1ze. I for one will jump on this immediately. 3.....2.....1...

Also going to really go out there, that possibly conjunction with my post above, BlackBerry will announce some kind of advanced Cloud computing/sharing program. Anyone gonna bite???

See my earlier post regarding which companies could be featured in BlackBerry Live Event with a redux update on Enterprising Minds ;)

I have both Adobe Flash and Desktop mode on, however I am unable to see the video on the CrackBerry app. Any suggestions what might be wrong?

Posted via CB10

He should've asked "what is taking Bloomberg so damn long to bring their standard app to BB10?!" After all the BloomBerg Anywhere is there.

Almost having thoughts about getting the z10 over the q10 (made that mistake getting the 9860 over 9930 thought it was going to be a hit) lol but any way glad to hear the q10 doing so well can't wait to play with it to see what it is like in person..not giving up my z10 though

Posted via CB10

I had the Z and took it back for the iPhone 5. My z kept freezing and I didn't want to end up with an unsupported os. But I do think the UI on the BB was MUCH better and it wAs a better keyboard. Waiting on the Q. I miss my 9650. The abundance of iOS apps are nice though.

Firstly I agree he comes across so much better in one on one interviews, at the BB10 launch he appeared a little nervous which made the big announcements seem underwhelming but it's so much harder to come across well in front of a huge audience. That demands a talent for showmanship that you either have or you don't and most people don't so I won't hold that against him. It's not top of the list of what the company needs from its CEO right now, BlackBerry just needs a profitable strategy for the road ahead.

And now a couple of points that worry me about what he said. They expect to sell several tens of millions of Q10's through the current user base upgrading to the Q10? I hope that was just thinking off the top of his head and not the real expectation as the majority of the current user base are using low end Curve handsets and are either young people who can't afford a Q10 or people who are in countries were the average person can't afford high end phones like the Q10, iPhone 5 or S4. To sell several tens of millions of Q10's they'd need the vast majority of those people to be new BlackBerry users. Can't see that happening in those numbers this year, maybe for the next generation of QNX based phones if this generation does well.

His comments about the approach to tablets, where the only mobile computing power you need is your phone, is to me just covering up the gaping hole that is Blackberry's tablet strategy. I don't think there is a tablet strategy. I hope I'm wrong.

I love my PlayBook but I can see it's flaws and I know it's quirks (most people wouldn't put up with them). A future BlackBerry tablet has so many hurdles to overcome due to the financial and PR disaster that was the PlayBook at launch.
Those of you who are hypothesising that Thorsten means future BlackBerry tablets will be almost dumb screens with batteries that you connect your BlackBerry to give it CPU power and resources are suggesting that BlackBerry repeat the very same mistake they made with the PlayBook at launch. Needing a BlackBerry phone to make the tablet useful. Remember how the PlayBook was slated for lacking built in PIM apps requiring Bridging to a BlackBerry for those simple functions that every other tablet had built in? What you're suggesting is even worse, the tablet can't do anything at all without a BlackBerry connected to it! As others have pointed out other manufacturers have tried this approach and failed, but BlackBerry also tried a watered down version of this with the PlayBook at launch and failed. They won't go down that road again.

The tablet market would be very very difficult for BlackBerry to succeed in again right now at the price points people would expect to pay for one, i.e. less than an Android tablet due to the much smaller app ecosystem. BlackBerry can't research, develop and sell a profitable tablet at that price, they don't have the economies of scale of Samsung never mind Apple. That's why Thorsten is being vague, fanciful and even elusive about Blackberry's tablet strategy.

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I agree with several of your points, but I totally disagree with your view of the PlayBook market for BlackBerry. If the PlayBook is running a version of BB10, we're talking about a speedy device that is smooth and quick, as the Z and Q phones are today. The lag on some core apps like the keyboard and PIM and App World send a bad message about the PlayBook, but the device itself had a lot of potential. Many folks bought the PlayBook as a standalone device. I rarely bridged it with my phone - two dozen times perhaps? But I used my phone as a hotspot so I can really enjoy the web on the PlayBook's browser. With my Z, the browser is better than that on the PlayBook, but the real estate on the PlayBook makes a strong case for BB10.

BTW the Z and Q phones are selling at similar price points to Android competition, yet they have fewer apps too. A PlayBook tablet will succeed if it gets the same treatment as the Z & Q phones. Quality, speed, reliability, stability, flexibility, and security has always won in the end.

Firstly I agree he comes across so much better in one on one interviews, at the BB10 launch he appeared a little nervous which made the big announcements seem underwhelming but it's so much harder to come across well in front of a huge audience. That demands a talent for showmanship that you either have or you don't and most people don't so I won't hold that against him. It's not top of the list of what the company needs from its CEO right now, BlackBerry just needs a profitable strategy for the road ahead.

And now a couple of points that worry me about what he said. They expect to sell several tens of millions of Q10's through the current user base upgrading to the Q10? I hope that was just thinking off the top of his head and not the real expectation as the majority of the current user base are using low end Curve handsets and are either young people who can't afford a Q10 or people who are in countries were the average person can't afford high end phones like the Q10, iPhone 5 or S4. To sell several tens of millions of Q10's they'd need the vast majority of those people to be new BlackBerry users. Can't see that happening in those numbers this year, maybe for the next generation of QNX based phones if this generation does well.

His comments about the approach to tablets, where the only mobile computing power you need is your phone, is to me just covering up the gaping hole that is Blackberry's tablet strategy. I don't think there is a tablet strategy. I hope I'm wrong.

I love my PlayBook but I can see it's flaws and I know it's quirks (most people wouldn't put up with them). A future BlackBerry tablet has so many hurdles to overcome due to the financial and PR disaster that was the PlayBook at launch.
Those of you who are hypothesising that Thorsten means future BlackBerry tablets will be almost dumb screens with batteries that you connect your BlackBerry to give it CPU power and resources are suggesting that BlackBerry repeat the very same mistake they made with the PlayBook at launch. Needing a BlackBerry phone to make the tablet useful. Remember how the PlayBook was slated for lacking built in PIM apps requiring Bridging to a BlackBerry for those simple functions that every other tablet had built in? What you're suggesting is even worse, the tablet can't do anything at all without a BlackBerry connected to it! As others have pointed out other manufacturers have tried this approach and failed, but BlackBerry also tried a watered down version of this with the PlayBook at launch and failed. They won't go down that road again.

The tablet market would be very very difficult for BlackBerry to succeed in again right now at the price points people would expect to pay for one, i.e. less than an Android tablet due to the much smaller app ecosystem. BlackBerry can't research, develop and sell a profitable tablet at that price, they don't have the economies of scale of Samsung never mind Apple. That's why Thorsten is being vague, fanciful and even elusive about Blackberry's tablet strategy.

Posted via CB10

Another way to put it is: are PlayBook owners going to shunned by BlackBerry because this sort of talk by Thorsten is very disenchanting! I want BBRY to build me a device that allows me to get rid of my PC. Build a PlayBook tablet with BB Link on it so I can sync my phone to it. Make it an 8-core device and position it as a serious desktop contender to aspire app developers to build some truly imaginative software for it.

Without the PlayBook, where would BB10 be today?

Really nice to see the CEO so happy and upbeat about a product. I can not wait till BB Live 2013, to see what other surprises BBRY has in store for us.

glad to see someone focusing on the reason for him being happy, not simply that he's happy or his haircut or that he's relaxed.

I really think BlackBerry Live will show off not just another video ... but also a working progress, with partners like Oracle, VMWare, Box.net, DropBox, Microsoft, Cisco, Citrix, and another 2 or 3 that have escaped the tip of my tongue, for an update to Enterprising Minds!

http://www.youtube.com/watch?v=LXkbV5Bwkto

Corporate Backend Networking and Servers: Cisco, Oracle, Microsoft, and Citrix
(Oracle 11i, Microsoft Server/Exchange/SharePoint, Citrix vm desktop in the cloud on a server)
Corporate & Consumer (end user) cloud services: Microsoft, Citrix, and Cisco
(Office 365, Citrix Anywhere/Neighbourhood, Cisco WebEx)
Mobile Computing Platform: Box.net, Dropbox, VMWare doing the connection and file sharing, others mentioned above to make the cohesive connection and realization to make it all happen.

I really need to jot this all down, I'm thinking a LOT larger of a picture.

That last sentence to me signifies that BBRY are probably looking at a 5 inch phone or larger.

Samsung are on a good thing with their larger than normal phones. Tablets to end the way of the netbook. Leaving only phablets and convertible laptops to reign?

Personally, I hate larger phones and would be happy with an 8 inch tablet but android makers have really hit the low end of the hardware market making it hard to compete on hardware thus profits, so licensing out to hardware vendors on the tablets is probably ideal for them.

Would be great if we could boot up BB10 on our laptops. :)

Get dell or lenovo onto that ;)

-"People returning z10"
-"We're in the middle of the process..."
Is that an excuse? i hope not because people returns something when they dont like it or need something else like APPS!!!...how hard will that be for him to GET / UNDERSTAND that...damn. They dont even have a good marketing for BlackBerry 10. it sucks

Willow Bay she is the wife of Disney CEO and is a qwerty user and a supporter of thé Q10. Tens of millions of users $$$$

Posted via CB10

Return rates? I had to return the Z10 2 times until I've received a unit that's working flawlessly.

1. Random restarts every 1-2 hours
2. Issues with vibration (apparently broken)
3. Now it's working okay. There's an issue here and there. Sometimes it locks up. Other than that, I'm absolutely loving the Z10.

Are you a Verizon customer? If so, they gave folks an ancient release of BB10. If not, I'd like to know what version of the OS you have. Mine has been very stable without any random restarts. I'm running 10.0.10.85.

I'm thinking somewhat of a dummy tablet but with another 2-6gb of ram, a gpu co-processor, and lots of battery. The OS is more than capable of handling anything you throw at it and i think that with the combination of HDMI and USB connections they could make something really unique and highly functional.

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I'm surprised so many people are bedazzled at thor saying a phone is all we need. To me it says look we gave up on tablets. They have pretty much turned the PlayBook into a useless device. It sells for 130 or so dollars and is not getting Os10 it appears and now has limited use with our os10 phones. That or he's lying and a tablet will be out.

Posted via CB10

Nailed what? Nailed the PlayBook in a coffin? Doing so also nails BBRY into a much smaller box too. When everyone is anticipating the death of the PC, where will BBRY be? Phones are great but they need to be synced with a desktop and share stuff off a larger device. A well-equipped tablet can fill that role very well. Easy portability, sync my video cam and still photos to the tablet, share on my phone. The size of the phone will always have significant limitations because of size, battery life, storage, RAM.

Very interesting.
My guess is that Blackberry will release a micro/mini streamer/set top box, which connects to the Q10 and Z10 via bridge. This will output the smartphones display to a HD TV/computer monitor or projector wirelessly, so no need for direct hdmi output from the phone.
The Q10 can then be used as a remote QWERTY keyboard input device and the touch screen used as a virtual mouse/ trackpad. The Z10s screen will divide the screen in half and do the same as the Q10 but with the virtual keyboard and top part of the screen being used for the virtual trackpad.
If you think about it, we mainly use tablets as media consumption devices and most people rarely use them outside of home, therefore TV screens and computer monitors would be more useful if a person wants or needs to use a bigger screen to consume/work with content.
I think a Playbook 2 device is out of the question at this point in time.

Well you can do that already via DNLA. We use to be able to connect our PlayBook to the big screen and drive it via remote. Miss that feature. Here is the problem. I have 4 playbooks. Connect to larger tv, tv is now a smart tv. Your entertaining. Lyrics com and now it's karaoke night. Mr. Heins, where is my BlackBerry Bridge! I am not passing my phone around at our house parties!

Posted via CB10

Good for you! I also have 4 PlayBooks, and they're all screeeaamming for BB10! Don't fail me, Thorsten!

The Z10 comes equipped with DLNA access... check under Media Sharing in the Settings...
You can already share your music/Pictures/Video with certified devices...
Also the new LINK will allow remote access to your PC...
So wireless interconnectivity is in progress using BB10

DLNA is designed to act as a bridge between your various bits of kit, so you can watch a film from your PC on your big-screen TV, play an MP3 from your smartphone on your stereo, or send shots from the family photo album to your wireless printer via your tablet. Think of it as a kind of home cloud: it shouldn't matter where your media is or what device you're currently holding; with DLNA, whatever you want should come to wherever you are and whatever you're using.
(Except Apple - they chose not to participate ...they use Airplay)
http://www.techradar.com/news/digital-home/home-networking/dlna-what-it-...

I have asked Sony to get involved with BB10 and start to integrate into the phones some more to give control of TV's. QNX has got to be better for them to deal with than Android.

Don't quite agree that a tablet is used mostly for media consumption. At home I prefer to view and respond to emails on my PlayBook. It is more convenient than a smartphone or a laptop. Every man woman and dog own an iPad and I know a lot of professional people respond to emails from their ipads when away from work. I believe there is a place for the tablet - maybe Thor doesn't want to compete in that market or maybe he has some genius plan up his sleeve. I hope they don't abandon the PlayBook because I love mine - five in our family. Not to mention video chat - how futuristic is that - who needs Skype?

Wow. Great interview. Thorsten handled the questions like a pro. Good answers to good questions. As BlackBerry turns around, he really seems to be hitting his stride. Nice!

Thorsten Hein has really come through and has done a great job with BlackBerry and that's why the stock is up around $16 today from down around $7 a short while ago. For all those who have had an issue with their Z10 hardware, most of us have not. You can go to any device forum and see the same types of complaints about Apple, Samsung etc.. I can tell you my story about returning my Iphone several times if you wish.

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Thorsten sounds more like a politician with each passing month. BlackBerry will likely divest itself of the hardware business in the same manner as International Business Machines did with its personal computer division, license BlackBerry 10 technology to third parties, and cease to be in the race to regain industry pioneer status. Any chief executive who says second or third place is achievable should be shot (by the user's of the company's products).

Posted via CB10 from the BlackBerry Z10

Can some one send me a link to this interview, yet once again I can't view it, what gives with this darn thing and yes I selected view in browser and still nothing.

Cheers

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How come thus is CrackBerry but I can't watch video on my z10 cause it not compatable with adobe????????

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I had a chance on the weekend to check out the new R 10. It is the curve replacement with a side port for the micro sd card and sim card. It has a touch screen about the same size as the Q10 (probably is the same) and works very well. Only real draw back I could see to the cheaper little brother to the Q10 was that it was thicker, had a plastic case and the battery was not removable. But what a great starter phone! It's all up hill from here for BlackBerry

Posted via CB10

Nice!!!
I have a thread up of some of my predictions of a BB10 curve, which i called the Y10.
One of the comments addresses the point of the Battery being non removable which i thought was unlikely at the time, but as you seem to have also had time with the phone i will take your comment and the other persons comment as truth.
I cant wait to see some video uploads of this Curve type device and i hope its performance compares favorably to the Z & Q10 models.

When I heard him mention that 'this' (his Z10) was the only computer you need it made me think of the tablet simply being a large screen which your phone docks into. This also dovetails well with his prior comment about it is so hard to make money on the hardware of tablets. If you gut the tablet and make it just a dock with a screen you not only get a tablet replacement, you get a desktop replacement, both at an exceptionally low incremental cost. As well screen size can be the full range of sizes, especially when you have HD screen resolution capability. The phone truly becomes a nirvana device! One computer device for all purposes, multiple docks to cover each use case. Look out Windows, here comes the BlackBerry assault on your home turf!

This also makes sense when you look at the convergence of desktop and mobile spaces happening in Windows, Android and soon to be IOS (I expect). BlackBerry is by default drawn into the desktop space because all of its competitors are there already. So on a hardware and on a software front the tablet dock makes perfect sense. I look forward to this transition.

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I find his last statement really interesting. I wonder if BlackBerry is working on someway to interface BB10 that is currently on a persons Z10 or Q10 onto their laptop or desktop. If a tablet is not cost effective than the ability to run BB10 through a virtual machine might be what they are looking into.

Just a thought.

Cheers,

You have to love the new Nokia Windows phone commercial where the phone fight breaks out...it reminds me of Crackberry.

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A really positive CEO with confidence and determination, very nice interview also and Thor did a great job.

BlackBerry is back baby !!

"Thorsten notes that soon the only computing platform you'll need is your phone."

I don't think so. Call me old fashioned or just old. The day I attempt to create a video of my 600 slides with zoom, pan and titled on my BB phone just does not seem to be in the cards. Even if I can hook it up to a 22 inch monitor or 40 inch tv, I need a lot more - including REAL apps that can facilitate such processes.

Just because they blew the original playbook with poor salesmenship and are reducing it now with a reduce Bridge suite, does not mean that the concept should have been abandoned. But it's his company and his product choices.

We shall see...............

Thorsten, please! I really do not like what I'm hearing from you lately.

BlackBerry 10 phones (Z & Q) are great devices, but a tablet is needed with a much larger display to do more stuff. Please don't tell me that you're abandoning the PlayBook because a tablet has a much larger display for many purposes such as gaming, doing spreadsheets, manipulating large amounts of text, CAD, sound engineering, etc. What is needed in the mobile space is more sophisticated apps, and a decent powerful tablet is what will bring those apps to fruition on the BB10 platform.

Killing the PlayBook is crippling BBRY's ability to grow and expand its mobile platform. I really do hope I'm wrong about what you're inferring. If you're saying future BlackBerry tablets will all have cellular capabilities, then perhaps, but I still believe there is room for a Wi-Fi only BlackBerry PlayBook. With a data plan on my BlackBerry phone, I don't really need one on my tablet, so Wi-Fi is more than adequate!

Try to understand what the PlayBook was up against:

* It was released at a time when there was great uncertainty about the future of BlackBerry
* It was released without any PIM software, which made it dependent on existing BlackBerry phones, which were experiencing very weak sales in the U.S.
* PIM software took over a year to arrive, but was written in AIR -- slower than it should have been
* Existing core apps, like the keyboard and App World, were written in Adobe AIR and was slow at times

Otherwise, the PlayBook itself was fantastic! Really, the PlayBook never got a chance to shine yet BlackBerry used it to seed apps for BB10, and to show the power of QNX on a handheld device. I love my PlayBook, but I'm still hoping to run some form of BB10 on it someday soon!

Maybe he believes a tablet needs cellular capabilities, that is ANOTHER data plan, so that carriers will back and sell the device. They have little interest in a device that does not generate additional on-going revenue.

The Q is a nice phone, but so is the Z. Lots of talk about the Q selling millions, but the Z had to pave the way and show that BB10 is a viable competitor to the iPhone and Android operating systems. Folks will take the Z more seriously now that the Q is making a strong statement in the marketplace. Taking a page from Kevin, Sell like Hell!

That's a spicy meatball!
Was really hoping for same or less pricing than the Z10 though. A bit disappointing.

Great interview, best part is jow serious he looked when asked about the short sellers.

Posted via CB10 on my Z10

Need help guys, can't play video. It keeps saying need Adobe flash player. But when I tried to play movies on my TV app, no problem. Help please

Posted via CB10

Great the new ceo sounds like old. The last time bbry said tablets would irrelevant they got blindsided by the iPad then fell on their faces trying to get into the market. Now the new guy is staying out of the tablet market which is putting pc to sleep. I don't think he really is this obtuse. Me thinks a bbry tablet with Os10 is near.

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