During the BlackBerry World keynote this morning, Thorsten Heins talked about the "BlackBerry people", meaning the hyper-connected users that are Research In Motion's target audience. These people are using social media, organizational tools and other apps, and more on a daily basis. Not only are they doing this daily, they are doing it more often than users on other platforms. Said Thorsten about BlackBerry users: "You are people of purpose. You believe that the more you put into life, the more you get out of it. You don't just dream, you make your goals happen. You're successful by your own definition, not someone else's definition. You do more, and you get more done in a day."