One of the sessions that took place earlier at BlackBerry Live in Orlando was where Nick Fry - the CEO of the Mercedes AMG PETRONAS team got together with BlackBerry CEO Thorsten Heins to discuss the relationship between the two companies since BlackBerry made the decision to sponsor the Formula 1 team.
We had Lewis Hamilton on stage at the keynote this morning - although he had to make a swift exit to rush off to his next race - so it was nice to see the main man staying here at BlackBerry Live to talk to the F1 fans.
The discussion was very much relaxed and really just highlighting the commitment between the two companies and how they continue to work together for the foreseeable future. There was also a Q&A session at the end where a few folk from the audience got to ask a questions to Thorsten and Nick however they were more about there own personal success's in business than F1.
Overall a great session for F1 fans as well as the folk that were just interested in hearing about the business relationship between the two organizations.
Let's hope the new sponsorship deal keeps bringing the Mercedes AMG team good luck. We're off to a decent start.