Well I guess this one is more Ferrari-humor than BlackBerry humor, but the video above still gave me an extra chuckle at the 54 second mark when the BlackBerry Bold makes its appearance (warning: might want to turn your speaker volume down a bit). Here's the background of what you're watching...

Over the years, F1-style gearboxes has evolved and -- in most cases -- proven to be faster and more efficient than a manual, with far less physical labor. Ferrari's recent lineup is chock full of auto 'boxes, and one F430 Challenge owner who frequents the track finally got fed-up with the teasing from his manual shifting brethren and decided to poke back at those who call his Maranello masterpiece the Ferraromatic.  Hit play on the video above to watch all the things you can do in a self-shifting Fezza, including knitting, texting and wine tasting (simulated). Sure, it's all a clever ruse (a few inconsistencies with steering angle spoil the illusion), but it's damn funny all the same.

Though subtle, there's one really important smartphone take away from this video. Though capactive touchscreens are all the rage these days, there's always going to be a market for non-touch screen devices. I mean, there's just no way the guy in the video could use a Storm or iPhone with racing gloves on! And PS: Texting While Driving is Bad, so just don't do it. Thx to Rico for sending this in!

[ Axis of Oversteer via Autoblog ]