To say we're excited about the launch of BlackBerry 10 would be a massive understatement. We've been waiting literally years for this and it's a hugely important platform and product launch for BlackBerry. There are no second chances here. BlackBerry is ALL IN on BlackBerry 10. And so is CrackBerry.
At CrackBerry we're going to tackle this launch like never before. Heck, we're going to be doing things in the weeks ahead that no other site / publication / community has ever done before. Things are about to get CRAZY around here.
I'm flying home from CES in Las Vegas today, packing up my things, and next week am making the 24 hour roadtrip from Winnipeg to Toronto. We've rented a wicked downtown location for a month that we're turning into CrackBerry's BlackBerry 10 Launch Campaign Headquarters and we're going to be bringing the CrackBery crew together as much as possible. Bla1ze is flying in from Halifax. Adam is making the trip from Jersey. Simon is coming in from Ottawa. Chris Umi and Zach live nearby and will be dropping in regularly. James Falconer, our Community Manager, and Jay Hum (my future bro-in-law) are going to join in on the roadtrip too.
WE HAVE SO MUCH TO DO. We're getting close on launching our big CrackBerry.com site redesign. Pushing live on this is a daunting undertaking, so we need to have as many people in the same room as possible helping out. We also have our new CrackBerry app for BlackBerry 10 coming. And of course, BlackBerry 10 itself is almost here and there's going to be a TON of content for us to write and produce. This isn't just a new BlackBerry hitting the market. This is an entirely NEW BlackBerry. And we're going to be working around the clock to deliver the content that BlackBerry 10 owners need.
Picking Toronto just made sense. We're a quick ride to Waterloo -- BlackBerry's hometown -- a quick flight to NYC, and Toronto is always a major BlackBerry hub. Our new temporary headquarters will be running around the clock, and with all of us together we'll be doing things we just normally could never do when were spread out.
Stay tuned and be sure to visit CrackBerry often. This is going to be one wild ride.