We all know that having the latest and greatest tech is something that most of us strive to achieve. But we need to be real sometimes; we just can’t always afford the cost of the upgrade, and this is where TELUS plans to help you with their new trade-up program. The new program will allow you to trade in your old smartphone, whether it is a TELUS, Bell, or Rogers device, and get a credit toward upgrading to that latest BlackBerry (or any smartphone). In my opinion this is actually really good timing seeing the launch of BlackBerry 10 is right around the corner.
Of course there are a few details to note in the program, like your phone needs to be in working condition and the screen needs to power on. But if there’s a small scratch or two you should still be able to receive that credit. TELUS also let us know that they will be implementing a limit to the number of handsets that you will be allowed to turn in, and the magic number will be three. So if you have a box of BlackBerry smartphones you can only trade in three, but if you have a few accounts and will be upgrading them all to BlackBerry 10 feel free to bring them in. A little part of the program that I wanted to toss in is that TELUS will be refurbishing the phones you hand in and reselling them to developing countries. But for those devices that have a zero dollar value TELUS will be planting a tree for you, and starting something new to rebuild our planet. The full press release on the new program can be found after the break.
TELUS introduces trade-in program – credit towards new device for your old handset
Survey finds most Canadians have old devices lying around the house, but would like to trade them in
Toronto, ON –TELUS is making it even easier for customers to get into the latest, greatest wireless devices with the introduction of a trade-in program. TELUS’ new trade-in program will reward customers with instant in-store credit for their used devices while giving them a chance to dispose of their electronic waste safely and smartly.
“Putting our customers first is at the core of what we do at TELUS, and that means we are listening and understand they want to upgrade devices more easily and more often,” said Brent Johnston, TELUS vice-president of mobility solutions. “Over the last few years, we’ve launched a number of initiatives making our service easier and more transparent. We have applied the same principles to our new trade-in program. It’s a smart and future friendly way for our customers to get to their next device faster by trading in their current device for credit toward the latest and greatest smartphones and accessories.”
The need for a trade-in program has never been greater. TELUS recently commissioned a survey to find out what Canadians do with their old devices, and found that 61 per cent said they have between one and five old cell phones lying around at home. That same number of Canadians surveyed, 61 per cent, said they would happily trade their old phones in if they would get something in return for doing so. Furthermore, Canadians are very concerned about the electronic waste piling up at home, with 82 per cent stating they would hand in their old phones if they knew they would be disposed of safety.
Working in collaboration with eRecyclingCorps (eRC), TELUS is making its trade-in program available to all TELUS customers, both new and existing. As of today, customers can simply present their device at a TELUS store and will be offered a credit if the phone is recent enough that it can be refurbished or, if not, a donation of $3 to Tree Canada in their name toward the planting of a tree for each unit recycled. Customers can trade in up to three phones, mobile Internet keys or mobile Wi-Fi devices (with a maximum combined value of up to $200). Credits will be applied to device or accessory costs for a new activation or renewal at time of trade.
"This research shows that Canadians not only want a hassle-free way to trade-in their retired devices, but they would also like to be rewarded. TELUS is partnering with eRecyclingCorps to give them exactly what they want - instant credit for devices right at the store," said David Edmondson, CEO of eRecyclingCorps. "The TELUS trade-in program makes it easy for customers to get credit toward the purchase of the latest phones and accessories while safely keeping their old phones out of landfills."
The survey also found: