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Telstra Launches BlackBerry Pearl 3G In Australia

By Adam Zeis on 24 May 2010 09:06 am EDT
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Pearl 3G Telstra

Telstra announced today that the new BlackBerry Pearl 3G will be officially available starting tomorrow. The device will be available exclusively on Telstra in Australia for three months after release. The Pearl 3G will be availalbe in the 20-key version (9100) in both Royal Purple and Piano Black. Various pricing options are available, and the device can be purchased outright for $679. Starting tomorrow, customers can head to telstra.com/blackberrypearl to order the device online. Read the full release after the jump.

Telstra and RIM Launch the New BlackBerry Pearl 3G Smartphone in Australia

Sydney, 24 May 2010 - Telstra and Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today debuted the new BlackBerry® PearlTM 3G, the smallest BlackBerry® smartphone yet. The compact new smartphone will be available exclusively on Australia's largest and fastest national mobile network for three months beginning tomorrow.

The stylish and compact BlackBerry Pearl 3G smartphone provides uncompromising performance and top-of-the-line features including industry-leading BlackBerry® email, messaging and social networking capabilities. By incorporating a 20-key condensed QWERTY keyboard and RIM's SureTypeTM software that can complete words as a user types, the new smartphone makes messaging fast and accurate.

"BlackBerry Pearl smartphones have always been popular in Australia with both consumers and business customers, and we are very excited to deliver the new, enhanced BlackBerry Pearl 3G to the local market. We believe the BlackBerry Pearl 3G will appeal to many customers who want a smartphone that offers both fashion and function," said Adele Beachley, Managing Director, Australia and New Zealand, Research In Motion.

"Considering the fast growing consumer interest in smartphones, we think the new BlackBerry Pearl 3G addresses a substantial market opportunity in Australia. It allows customers to upgrade their traditional mobile phone to a full-featured 3G BlackBerry smartphone that supports BlackBerry® Messenger and many other apps, while also providing a design that looks stunning and feels very familiar and comfortable," added Beachley.

Telstra's Executive Director, Mobility Products, Ross Fielding said the BlackBerry Pearl 3G smartphone on the Telstra Next GTM network would help people take their friends with them to more places.

"The BlackBerry Pearl 3G smartphone is a beautifully designed smartphone that's easy to use, compact, lightweight and stylish. Combined with our new and great value BlackBerry Cap plan, this smartphone makes it easy and affordable for social people to connect, exchange messages quickly, access info as it happens and share favourite moments."

"Telstra has put together a great plan for consumer users to get them started emailing on the go. For just $59 per month customers can get unlimited push email, unlimited access to Facebook® and Twitter®, and unlimited Internet browsing in Australia on the BlackBerry browser delivered over Australia's largest and fastest national mobile network. Plus, they can receive up to $400 worth of standard calls and SMS and more to connect and contact anyone, anytime on any Australian network," Mr Fielding said.

It also makes for the perfect businesses companion providing secure access to email and other business functions in a compact format," Mr Fielding said.

The new BlackBerry Pearl 3G measures less than 50 mm wide and weighs only 93grams, yet supports high-speed 3G and Wi-Fi® (b/g/n) networks, includes GPS and incorporates a powerhouse processor that drives visually stunning images on the sharp, high-resolution display. It also features an optical trackpad for smooth navigation, dedicated volume and media keys for added convenience, a 3.2 MP camera with flash for quality pictures on the go, and support for up to 32 GB of personal content via a microSD/SDHC memory card.

Availability and Pricing
The BlackBerry Pearl 3G smartphone will be available from Telstra on a range of plans including $0 upfront on a BlackBerry $59 Cap Plan for 24 months (the minimum cost over 24 months is $1416). The new cap plan includes up to $400 of standard voice calls, SMS and more to contact anyone, anytime on any Australian network.

The BlackBerry Pearl 3G smartphone can also be purchased outright from Telstra for $679.

It is available in royal purple (exclusive to Fone Zone until the end of June) and piano black.

The BlackBerry Pearl 3G will be available to purchase from tomorrow online at www.telstra.com/blackberrypearl, from selected Fone Zone and JB Hi-Fi outlets, or, from three T[life] stores initially:

* T[life] Sydney - 400 George Street Sydney, NSW, 2000.
* T[life] Melbourne - 246 Bourke Street (cnr Swanston & Bourke) Melbourne, VIC, 3000.
* T[life] Perth - 667-669 Hay Street Mall, Perth, WA, 6000.

Telstra stores and dealers across Australia will offer the Pearl 3G smartphone from 1 June.

Telstra Business customers can purchase the BlackBerry Pearl 3G smartphone for $0 upfront on a $55 per month (or higher) mobile plus plan (the minimum cost over 24 months is $1320). Business customers can also purchase the BlackBerry Pearl 3G smartphone for $0 upfront on a $59 per month (or higher) business mobile cap plan (the minimum cost over 24 months is $1416). Both plans include unlimited BlackBerry email and Internet browsing in Australia through the BlackBerry browser.

The productivity-boosting BlackBerry Pearl 3G smartphone will also be available on a range of Telstra Enterprise & Government plans.

Reader comments

Telstra Launches BlackBerry Pearl 3G In Australia

9 Comments

because your jealous and want her to join you in the misery and backslide that is blackberry. lol just kidding, the new pearl looks pretty sweet, definitely a chick phone though.

Yes, the poor Aussie dollar has slumped back to US83c, compared to just a month ago when we were above US90c... :<

But it should also be noted that all our retail prices include a 10% GST (general sales tax) - the GST is applied nationwide, as we have no individual state or county sales tax, so all prices must by law include the GST... so a fairer comparo is to take a US price and add the typical or average (~7%) state sales tax out of the gate. That'll narrow the gap a little.

I'm just amazed at how competitive the Telstra plan seems - usually you would expect to pay that much for $30of calls or something stupid and then extra for a blackberry pack. Well done Telstra. Oh, and whoever chose crocodile dundee as the picture can surely think a bit harder for something truly Australian.

The Pearl 3G is out in Canada from Rogers, so we did get it released here first. Do a Google search of "Pearl 3G rogers" without the quotes, and you'll see what I mean. Best Buy is selling it for one at this point.