Teen girls choosing BlackBerry over iPhone in the UK
Ofcom, an independent regulator and competition authority for the UK communications industries, showed some suprising information in their 2011 Communications Report in regards to user smartphone brand preferences. According to their information, U.K. teens, especially females, seem to prefer BlackBerry devices over other smartphone brands. Their anecdotal information suggests this could be due to the free BlackBerry Messenger service. Overall, it seems females, in particular, prefer BlackBerry over the other options out there. The report also shows app use is higher amongst teens than the adults who are iPhone’s biggest fans. This could be a huge opportunity for BlackBerry App World and BlackBerry application developers.
This is good news for RIM, and with a little effort, hopefully they will keep this generation of cell phone users hooked on BlackBerry for many years to come. I know my teenage daughter can't wait for me to upgrade again so she can move from her BlackBerry Curve 8330 to my Style 9670. Let us know in the comments if your kids are bugging you for a new BlackBerry too.