
left: Rogers Bold 9900 - $549.99; right: Telus Bold 9900 - $629.99 - same phone, different price
I'm going to be honest here. When it comes to smartphone pricing, I've never been one to pay close attention. I just assume I'm always getting ripped off and paying too much for the damn phone. And when signing a contract, it seems a bit silly to me to worry about the up front cost as where the carrier is making their big $$ is through the following 12/24/36 months as I pay my stupidly expensive bills. Whether it's a free phone or $199 phone up front, I'm still paying thousands over the life of the contract - the up front cost is almost insignificant. I'd rather pay a bit more now to get the phone I want rather than save $50 or $100 and still be stuck paying a big bill each month for some phone I don't like nearly as much.
So for the most part, and because I buy so many phones as I'm switching devices all the time, I pretty much buy all my BlackBerry Smartphones off contract. And while I think people buying on-contract phones are pretty concious of pricing and how it may differ between carriers, I'm not sure the same is always true for people when they buy phones at full cost. And people should pay attention to this, as it can and does vary. When it comes to something like a tablet, RIM set the PlayBook's MSRP at $499.99 for the 16GB version. You know that's the full price. If you find it for less, you know you're getting a deal. But for something like that the BlackBerry Bold 9900, RIM doesn't set an MSRP. The carriers do.
Continue reading article