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Behind the scenes of the BlackBerry Super Bowl commercial

Posted by Adam Zeis on 4 Feb 2013 9:10 am
The BlackBerry Super Bowl commercial has received mixed reviews so far - some loved it and some hated it (I thought it was great). It was the first ad run during the Super Bowl by BlackBerry and kicks off a BlackBerry Z10 marketing campaign that will bring more carrier-centric ads in the coming weeks.  If you're curious as to what went in to making the ad, BlackBerry has posted up a short...
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Message from BlackBerry CMO Frank Boulben on the BlackBerry Super Bowl Commercial

Posted by Kevin Michaluk on 3 Feb 2013 9:18 pm
BlackBerry just uploaded a second version of the BlackBerry Super Bowl commercial to youtube, this one with an introduction by BlackBerry's Chief Marketin Officer. Frank Boulben intros the ad spot by setting out the objectives: to let America know that BlackBerry is back, and to let them know that BlackBerry 10 is worth checking out.  Read CrackBerry's Behind the Scenes Look at the...
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Talking BlackBerry Super Bowl commercial and upcoming Keep Moving ad campaign w/ Chief Marketing Officer Frank Boulben

Posted by Kevin Michaluk on 3 Feb 2013 8:42 pm
Talking to Frank Boulben about BlackBerry's Super Bowl commercial via BBM Video Chat As I hit publish on this article, approximately 111 million people have just witnessed BlackBerry's first ever Super Bowl commercial. Opinions will surely vary, but personally I feel it was a solid way for BlackBerry to introduce the BlackBerry Z10 to the U.S. market. Stepping beyond the standard product demo...
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CrackBerry Asks: What did you think of BlackBerry's Super Bowl commercial?

Posted by Simon Sage on 3 Feb 2013 8:41 pm
Watch the Super Bowl ad here! BlackBerry's oft-teased BlackBerry Z10 ad for the Super Bowl just aired, and we're generally pretty happy with it. The ad was definitely more imaginative than Samsung's marginally funny, overbudgeted 2-minute spot, but what did you guys think? Did this need to be more punchy, like what we saw from these guys? Or was BlackBerry smart to be punching...
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Missed it? Watch BlackBerry's first-ever Super Bowl Commercial!

Posted by Kevin Michaluk on 3 Feb 2013 8:41 pm
Once you're done watching, jump over to this article for the back story on the Super Bowl ad. I sat down with BlackBerry's Chief Marketing Officer, Frank Boulben, to discuss the ad and BlackBerry's upcoming Keep Moving ad campaigns. And from there, jump over to this poll to weigh in with your thoughts on the ad. Read CrackBerry's Behind the Scenes Look at the BlackBerry Super Bowl adWhat did you...
BlackBerry offers yet another sneak peek at their Super Bowl ad
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BlackBerry offers yet another sneak peek at their Super Bowl ad

Posted by Zach Gilbert on 3 Feb 2013 4:04 pm
BlackBerry has been giving us little hints at to what they are going to air during their first ever Super Bowl advertisement. This one seems to be a half man, half elephant. We're not sure what expect here, but based on the teasers it's not feeling like your standard BlackBerry device product feature commercial. What we do know is that we won't have to wait much longer to find out. Kickoff...
What do you want to see in the BlackBerry Super Bowl commercial?
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What do you want to see in the BlackBerry Super Bowl commercial?

Posted by Simon Sage on 3 Feb 2013 12:59 pm
BlackBerry has been teasing the ad with image like this... but what is it?   * Update from Kevin: Just got an early look at the BlackBerry Super Bowl commercial airing later today. Me likey!!!! Not your typical product demo type of commercial. It's totally fitting for Super Bowl. *   I know y'all are probably getting into football mode - buying the beers, ordering the pizza, cracking open...
Another BlackBerry Super Bowl commercial teaser image appears, but what is it?!
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Another BlackBerry Super Bowl commercial teaser image appears, but what is it?!

Posted by Kevin Michaluk on 2 Feb 2013 11:11 am
Tomorrow is the big day. Super Bowl. While some people care about the game, most of us on CrackBerry are more curious to see what BlackBerry is going to air as their first-ever Super Bowl commercial. We love the look of this video, even though it's not official. But I have a feeling we're gonig to see something a little different given the teaser images BlackBerry has been tweeting out. First...
69 Comments

BlackBerry teases this Sundays Super Bowl ad on Twitter

Posted by Adam Zeis on 1 Feb 2013 9:40 am
Whaaat is going on?! You’ll see Sunday. twitpic.com/c017e0   #BlackBerry10— BlackBerry (@BlackBerry) February 1, 2013 "Whaaat is going on?! You'll see Sunday." That's all this morning's tweet from @BlackBerry said, and it was accompanied by an image of  what looks to be some colorful smoke ... or flowers .. or a rainbow Ironman --we're not quite sure just what it is. We're all anxiously...
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London firm behind the best ad of all time takes BlackBerry to the Super Bowl

Posted by Adam Zeis on 27 Jan 2013 8:59 am
The buzz this weekend is all about just what BlackBerry's upcoming Super Bowl ad will be. Will they go funny? Artsy? Harp on other companies? Show off features of BlackBerry 10? It's all up in the air right now for us as we wait and see just what will happen for that 30 seconds on February 3rd when we're all glued to our televisions, anxiously watching whatever it is that BlackBerry shows...

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