We used to have MLB.com At Bat, NHL Game Center, NFL Mobile and more ... but where are all the BlackBerry sports apps now?
BlackBerry users are sports fans too!

Hi. My name is Adam and I'm a BlackBerry user and a sports fan. What's that? Those two can't go together? Sure they can, but I guess you wouldn't know it after a stroll through BlackBerry App World. You see, until this year (for the most part), major sports leagues seemed to have no problem pushing out their apps for BlackBerry users. Sure, our apps were at times slimmed down compared to their iOS and Android counterparts, but at least we had something. 2012 brings in yet another year for baseball, basketball, football, hockey ... you get the picture ... but where are the BlackBerry apps?

If you run through iTunes or Google Play, you can easily find MLB.com at Bat, NHL Gamecenter, NBA Game Time and plenty more apps from the major sports leagues. You can easily seek out an app for pretty much any sport of which you're a fan and there are plenty from which to choose. Why aren't any of these apps available on BlackBerry? Your guess is as good as mine.

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If you've watched any NHL games recently you likely noticed a small influx of BlackBerry marketing happening and that's not simply because Jim Balsillie longs to own an NHL franchise. No, it's because RIM is amping up their marketing and as new CEO and President of RIM, Thorsten Heins mentioned -- they know they need to work on such things.

Recently a portion of the NHLPA site was dedicated to five players, including Anaheim Ducks winger Bobby Ryan, Toronto Maple Leafs winger Joffrey Lupul, New York Rangers goaltender Martin Biron, Philadelphia Flyers winger Scott Hartnell and finally, New York Islanders forward Michael Grabner. Those five players will be participating in the NHLPA Players PlayBook where they capture all their events on a BlackBerry PlayBook and post them or as the tag line goes:

Move over Hollywood—5 players are moving behind the camera for an all-access look at their lives off the ice. From the dressing room to their living room and beyond, The NHLPA Players’ Playbook delivers exclusive videos shot by the NHL players themselves.

If you head on over to the site, you can sign up but full access isn't being given right away so we have no idea if there is an app or something along those lines to go along with the promotion but if you refer people either through Twitter, Google+, Linkedin or Facebook you can gain early access to program. That said; we expect a lot more of this marketing to come from RIM in 2012 -- it's the sort of thing they need to have in place.

Check out the NHLPA Players PlayBook Site
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